Creating buy-in for your great new ideas
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Transcript of Creating buy-in for your great new ideas
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Peter Bond
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Creating the conditions such that others desire to invest
in your idea.
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Is it art?
Is it art?Is it art?
Is it art?
Is it art?
Is it art?
Is it art?
Is it art?
Is it art?
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Is it art?
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Is it a great idea?
Is it a great idea?
Is it a great idea?
Is it a great idea?
Is it a great idea?
Is it a great idea?
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Is it a great idea?
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Gell’s ART NEXUS
Great IDEA NEXUS
New PRODUCT NEXUS
What makes an object an ‘Art’ object, and a product ‘great’ is the formation of a NEXUS
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Nexusa connection or series of connections
linking two or more things
a connected group or series : a nexus of ideas.
the central and most important point or place
from Latin, ‘a binding together,’ from nex- ‘bound,’ from the verb nectere.
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artistprototypeIndex(art object)
Receiver(target of action)
CREATING THE ART NEXUSTHE OPPOSITE OF AN AGENT IS A PATIENT
Receiver’sprototype
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artistprototypeIndex(art object)
Receiver(target of action)
CREATING THE ART NEXUS
prototype
Accidental, ad hoc, random, buy-in by chance
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artistprototypeIndex(art object)
Receiver(target of action)
CREATING THE ART NEXUS Strategy One
prototype
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artist
CREATING THE ART NEXUSStrategy Two
prototypeIndex(art object)
Receiver(target of action)
prototypeTeacherfacilitator
An elite group. An Institution.
Culture.?
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THE ART NEXUS
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AGENTS and PATIENTSand
TERMS of ENGAGEMENT
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AGENTS and PATIENTSand
TERMS of ENGAGEMENT
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AGENTS and PATIENTSand
TERMS of ENGAGEMENT
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AGENTS and PATIENTSand
TERMS of ENGAGEMENT
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AGENTS and PATIENTSand
TERMS of ENGAGEMENT
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inventor
CREATING THE IDEA NEXUS
Invention/prototype
novelIdea/product
Investor(target of action)
prototypeTeacherfacilitator
Who could be the teacher?
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AGENTS and PATIENTSand
TERMS of ENGAGEMENT
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mkt
mkt
C3marketmaking
C2
networkmaking
Information gatheringfeedback channel
Material distributionand information broadcastchannel
Material supplier
Knowledge/informationsupplier
££
C1
Solution making
EPEP
EP=Enterprising personSOL= solution
POPO
PO=Problem owner
SOL
SOL
Inve
stor
(s)
IDEA-as-Solution NEXUS
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