Revenue Acceleration Series

Understanding and supporting the flow of design project lifecycles, instead of pushing a product sale at the wrong time.

Part One

By Richard HoffmannChief Operating OfficerSteelyard

© Steelyard www.steelyardaccess.com

Creating Brand Awareness in theArchitecture and Interior Design Market

Welcome to the first presentation in this important series dedicated to helping you and your brand achieve solid success by building a powerful sales channel that attracts, educates and sells to and through the professional architecture and design community.

Revenue Acceleration Series: Part One

Before jumping into the all-important “how to” of awareness building, let’s make sure we are on the same page when it comes to the language we use to describe things.

In terms of nomenclature, you will see us use words like, “members”, “designers”, “architects”, or “buyers” interchangeably.

Nomenclature of Steelyard

professionals in firms of all sizes that are engaged in the process of buying products from you. Steelyard uses the word “members” for the individuals in these firms since they are all members of the Steelyard online commerce community.

Steelyard Online Commerce Community

Just know that we are speaking about a very wide range of companies and individuals that include designers, interior decorators, architects, builders, corporate buyers and other

Saving Time Driving Profitability

Facilitating Commerce

In this presentation as well as those to follow, there will be three consistent themes:

The Three Themes

Facilitating Commerce

is about making connections. Specific to our industry, we mean the art and science of connecting design industry buyers with your unique products.

Saving Time

Timing is always a critical factor in terms of being in front of the potential buyer both when they are searching for potential products and also when they are ready to specify and purchase. The information we will provide you is designed to make the most efficient use of your time (as well as dollar resources) to generate the most amount of revenue at a reasonable level of effort.

Driving Profitability $

Project Scopingand Initial Research

Detailed Design &Product Specification

Design Presentation& Approvals

Orders, Deliveryand Installation

Bid & Win Project; Full Research

SUPPLIER SALES CYCLES

DESIGN PROJECT LIFE CYCLES

Steelyard handles the heavy lifting for you throughout the first weeks and months of project life cycles. Detailed analytics give you visibility about

awareness and engagement as your sales cycle builds.

Your sales team is engaged at exactlythe right time to make the best use

of your resources.

lies at the heart of your business and ours. We know that efficiency in finding your products equals profitability for professional interior designers and architects. And a streamlined system for offering your products at the right point in the sales cycle equals more profitability for you. In short, timely, efficient and profitable commerce in the design industry is our joint objective.

$68.5 Billion*

HOTELS

SHOPPING MALLS

RESORTS

CRUISE SHIPS

OFFICE COMPLEXES

HEALTHCARE FACILITIES

RESIDENCES

GOVERNMENT FACILITIES

*According to American Society of Interior Designers State of the Industry Report.

“$68.5 Billion of Products Specified Annually by U.S. and

Canadian Designers.”

The first reason you should care about building a better sales channel to the design industry is this number.

© Steelyard. All Rights Reserved. Steelyard® and the Steelyard® logo are trademarks of Steelyard®.All other trademarks are the property of their respective owners.

Every professional designer has a choice of where, when and how to spend their small slice of this massive marketplace across the tens of thousands of residential and commercial projects completed each year. Likewise, you have a choice about who to invest your time and dollar resources with to capture your share of the market.

Choices to be Made

The second reason to focus on awareness is that repeat business is typical once you build trusted relationships with designers and architects. And creating awareness of your brand is always the first part in a journey that culminates in a great relationship and many profitable orders.

Awareness Comes First

We’ll be covering the remaining steps in subsequent presentations, but here is a sneak peek at what is coming next. Be sure to check back soon.

Coming Soon…

About Steelyard

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© Steelyard www.steelyardaccess.com

For more information about the Steelyard Professional Commerce Marketplace, please visit www.steelyardaccess.com/brands.html or contact us at info@Steelyard.com or 800-631-3111.

Steelyard is the premier online marketplace for professional commerce in the design industry. For our architecture and design professional members, we provide a secure and vetted community of manufacturers who know how to service the unique needs of designers, architects, builders, and facility managers. For our manufacturer brands, we provide access to a diverse and lucrative B2B market that specifies over $68 billion of products in North America annually (according to the American Society of Interior Designers 2015 Outlook report).