Creating and optimizing the digital technology in tourism...

Malaysian workshop on ASEAN academic partnerships for small business and

ICT knowledge transferApril 20, 2017

Creating and optimizing the digital technology in tourism business

Alex Lee Yun Ping (CEO)Ping Anchorage.Terrapuri.Terradala

ASEAN academic partnerships for small business and ICT knowledge transfer is supported by the Australian Government through the Australia-ASEAN Council of the Department of Foreign Affairs and Trade.

BCO6615 Strategic Use of ERP Systems

Company Background

Marang Inn, Guest House6 September 1988


Company Background

Ping Anchorage Travel & Tours Sdn. Bhd(Established 20th December 1990)


Objectives

Digital technology objectives :-1998 Started company website

www.pinganchorage.com.my

Market tour products

Increase costumer base

Communicate with clients

Publish promotion

Branding


Company Background


Using technology

Use the technology in the business :-

1. Financial road map

2. Use open source applications

3. Digital filing system (networking/ Intranet)

4. Share files and data with the cloud

5. Selling products online

6. Accounting software

7. Team instant messaging


Benefits of technology

Benefits gained from using the digital technology :-

Improved communication

Easy access to information

Convenience in product research

Digital technology promotes innovation and creativity

Efficiency and productivity


Company Background

Best Domestic Tour Operator 2000 & Best Tour Package 2000/merit “Redang Island Plus” by Tourism Malaysia

Best Domestic Tour Operator 2001/2002 by Tourism Malaysia

Best Domestic Tour Operator 2003 by Tourism Malaysia

Terengganu Entrepreneur awards 2002/ 2008 Tourism by Terengganu State Gov

Best Inbound, Domestic & Innovative (merit) Tour Operator 2004 by Tourism Malaysia

Best Tour Package 2005/2006 “Redang Island Plus” by Tourism Malaysia

Best Malaysia Travel Agent 2006 & 2007by Libur/ Traverama tourism award

Best Innovative Tour Operator 2008 & 2009 by Tourism Malaysia


Company Background


Challenges of using technology

ICT literacy among the staff

Fast changing technology world

Resort & Hotels sell direct – Website, Social Media

Blogger, Social media : Selling direct B2C

Airlines doing direct booking + (Hotel & Transfer)

OTA – Booking.com, Agoda, Expedia, Tripadvisor

Land Transport – Uber

Guest House & small logging – Airbnb

Alibaba – Ali Travel


Company Background


Company Background

Terrapuri is a conservation and restoration project of 29 unit’scentury old Terengganu Malay traditional houses.


Company Background

Gain more appreciation of Malay architectural and to educate young generation ofTukang on eroding heritage of a Malay traditional house.


Company Background

Terengganu traditional house (Rumah Bujang & Rumah Bujang berserambi)


Using technology

Use the technology in the business:-

Marketing

1. Promote with website and online ads

2. Video marketing

3. E-mail marketing

4. Blog or invite blogger

5. Social media

6. Marketing Plan


Company Background

Terengganu traditional house (Rumah Bujang Selasar) Features raised platform on stills and triangular shape.


Company Background

Terrapuri , Bathroom


Company Background

Terengganu traditional house, Dinding Janda Berhias


Innovation

Use the digital technology in any innovative or novel ways :-

Youtube account, share related program or video on the events where could easy reach the user of social media

increase subscriber? Create event where the visitors could upload video related to your resort with specific theme, and evaluate based on like and discussion on the video -this could help to create awareness of the existing of your company youtube site, and create more subscriber and in future, new post will be easily reach them.

Youtube with 360 degree features, could create the contents and user could navigate and experience the virtual world to attract their attention to visit the resort.


Innovation

Use the digital technology in any innovative or novel ways:-

Website- publish relevant content, update content regularly, usage of metadata, have a link-worthy site (make sure no error 404), use alt-tags

- has link to subscribe or follow your social media page like FB, instagram, twitter, youtube, and all these platform must be updated and active

Community page - where there is FAQ related to the business nature

Usage of # - hashtag for creating a tagline of the video or images and to improve search ability from the search engine #Terrenganu #Terrapuri #ICT #IkanCelupTepung

Apply the same for your photos in instagram - or twittemessage in twitter using hashtag


Company Background

TERRADALA, The Land Of Decorative ArtsMuseum, Cafe, Hotel, Tours, Crafts.


Conclusion

Tourism Content (Terrapuri, Terradala) : Creative & Innovative (Blue Ocean Products)

Leverage ICT (website, social media, You tube, #Tag, Blog, Trip advisor)

Niche Products (Birding, Diving, Culture, Heritage :-Communality page, Group, Messenger group)

Create dramatic products (Multi Level Visualization AR) Dongseo University, Korea

Sexy story (Eco, Sustainable)


Contact

Contact

Ping Anchorage I Terradala77A, Jalan Sultan Sulaiman, 20000 Kuala Terengganu, Terengganu, Malaysia.Tel : (609) 6262020Email : [email protected] : www.pinganchorage.com.my

www.terradala.com

Terrapuri Heritage VillageKg.Mangkuk, 22120 Setiu, Terengganu, Malaysia Tel : +(609) 6245020 / +(609) 6312081 /Email : [email protected] : www.terrapuri.com

Creating and optimizing the digital technology in tourism...

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