Creating and marketing your blog
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Transcript of Creating and marketing your blog
Content Getting Started Steps in Creating a Blog The Blog Design The Content Spreading The Word
In the end of this presentation you should know how to start a blog, pick an effective design, organize your content and make use of social networks to get traffic.
Getting Started Creating a blog is a simple 4 steps process.
STEP 1: Choose a Platform Popular Blogging Platforms
Blogger Wordpress Tumblr
STEP 2: Make an Account STEP 3: Pick a Title and Template STEP 4: Start Posting.
Creating a blog is totally Free
Getting Started www.yourname.blogspot.com www.yourname.wordpress.com www.yourname.tumblr.com
www.yourname.com $10.99/Year on 1and1.com
Marketing The blog Core Factors affecting Marketing your Blog
The Blog Design The Content Spreading the Word
The Blog is about the Content, Creating valuable content should be your main focus.
Poor Blog Designs can push away people trying to read your blog, even if the content was great.
Don’t just write and Article and leave it there, Let people know About it.
The Blog Design
The better your design, the easier it is for people to access the information they want. And the easier that is, the more often they’ll come back.
Tristan, Theblacklight.com
The Blog Design Font
Make the Font Easy to Read Make the Font size big enough to read. Use a maximum of 3 fonts. One for the Logo, one
for the Title and one for the content. Choose the correct font for you blog
BloggingBookshelf.com
The Blog Design Cont. Dark text on a Light background is easier to
read than Light text on a Dark background.
http://uxmovement.com
The Blog Design Cont. Navigation
Search Box Archive Recommended/Related Posts Labels
Templates Personalize and Customize Templates. Make your own header and background. Simplicity is Beautiful. Don’t Overuse the Gadgets
The Content
Pages About Me Page
Tell your readers/visitors who you are. Contact Me Page
Make it easy for your readers to contact you.
webdesignledger.com
The Content Cont. The Posts
Target a Specific readership. Language
Use Images. An image make the post
easier and more interesting to read.
Have short paragraphs. Make the post easy to scan.
Write content you are passionate about.
Write on a regular basis if possible.
bbc.com
The Content Cont. The Posts
Be honest, provide links that support your opinion if possible.
Make your links visible. Make sure your title
interesting. SEO. (Search Engine
Optimization).
backtoherroots.com
The Content Cont. Search engine optimization (SEO) is the
process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. Wikipedia
The Content Cont.
How to enjoy your Stay in Sudan Best 3 Restaurants in Sudan 5 Reasons to visit Sudan
news.bbcimg.co.uk
Spreading The Word RSS Feed (Rich Site Summary)
RSS Feed allows you to see when new posts have been added to a blog without having to visit it.
A link that lists a summary of your latest posts. http://yourblogaddress.blogspot.com/feeds/posts/
default Why RSS is important? How to read RSS? Email Subscription and RSS! Google FeedBurner
Spreading The Word Update your Social
Network with your latest post.
twitterfeed.com
