Creating and ManagingA Career Service Office

C. Randall Powell

Who Am I?

Educator

Administrator

Chief Marketing Officer

Head Sales Person

Relationship Manager

Faculty Alumni

Studentswant jobs

Employerswant the stars

Placement Officer’s Role

We “place” no one!

We act as “bridge-builders”

StudentsCorporations

Presentation Objectives

Main Goal:– Convince you to participate

Secondary Goals:– Understand the services– Understand impact upon you

Motivations

Needs top talentMust be convinced

Positive career startMust be convinced

Growth cycleFinancial supplements

Job connectionsLoyalty

Career Service Activities

Students &Employers

Faculty &Alumni

Integration ofServices &

Involvement

Career Services Office

Service Delivery Methods

Publications

Programs

Counseling

Main Constituencies

BPO Services to Students

Resume Software

National Networks

Career Counseling

Career Publications

Job Listings

Salary Reports

Career Classes

Job Fairs

Job Referrals

Job Interviews

Presentation Coordination

Job Search Seminars

Networking Contacts

Resume Books

Interviewing

Interview Feedback

Weekly Publication of the BPO– Announcements

– Job Listings

– Recruiting Firms

– Procedures

– Articles

– Presentations

Career Information Resources

Employers Brochures

Annual Reports

Company Notebooks

Career Pamphlets

Company Information

Videotapes

– Colorful presentations

– Located in library

ResourcesElectronic databases in library

Company and industry profiles Financial and investment reports Articles and news Contacts: job titles and addresses

ABI / INFORMBusiness DatelineInfoTracStandard & Poor’sDATEXTECONLITUMI / INFORMDow Jones News

College Placement Annual

Published by College Placement Council Copies purchased by Placement Office Distributed free to registrants Normal cost is: Available in most public libraries

Job Opportunities Bulletin

Weekly Job Listing– Corporations– Employment agencies & search firms– Government– Teaching positions

Source of Contact Current Employment Climate Indicator

Job Offer Information

Computerized Salary Statistics– Degree level– Graduation data– Major– Experience

Maintenance Depends on Response

Confidential

Salary Information

Company Presentations

Weekly in CSJ

Updates Posted on Bulletin Boards

Sponsors

Help Arrange Speakers

Academic Classes

Encourage Professor to Discuss Careers

In-Class Presentations

In-Office Counseling Advice

Career Counseling

Counselors \ previously employed

Back in academic environment

Allocate some resources to this service

Interview Feedback

Recruiters complete evaluations Confidential feedback Establish an appointment Must have at least 3 forms

Resume Software

Quick preparation Quality product Easily modified National database networks Proprietary system

Resume Books

Student resumes sent to employers frequently Hard copy at beginning of semester Electronic resume book on CD and Internet

National Database Networks

National Computer Services

Student / Alumni Databases

Employers Regularly Screen Files

Software Loads / Updates Monthly

Keep Disks Current

Referrals

Electronic Resume Books Faxed Resumes Based on Job Specs Grad Date / Referral Peak Maintain Up-to-Date File

On-Campus Interviews

22,000 interviews

500 different employers

60,000 bids

Resume distributed for each bid

Job Fairs

Bidding mirrors on-campus procedures

Several special events

Smaller firms / Functional interest

Joint sponsorships

(student clubs / associations / Big 10)

Networking Alumni LinksAlumni Mentor

Links between students and employers

Alu

m

ni MentorMajor

Degree

Graduation YearFunctional Field

GeographyOther

Relates to an independent job search plan

Services

Publications

Programs

Activities

Depend upon the student taking initiative

Career Education

Help students to help themselves

Giving a job is counter-productive

Teach concepts and techniques

Career Planningand Placement Course

Required in Business

Constituencies Participate in Teaching

Business Communication Skills

Career Planning and Placement

College

to

Career

Job Search PlanCareer GoalsTransition

Career Planning

placementplan

analyzingself

exploringoptions

establishinggoals

LIFEGOALS

Integrate life goals with reality

Career Course Components

Personal Planning

Career Option Exploration

Job Search Strategies

Course Topics

Industry AnalysisFunctional FieldsJob AnalysisJob Objectives

Psychological TestingResume DevelopmentInventoriesAutobiographies

Resume PreparationCover LettersInterview TechniquesNetworking

Self-Assessment Career Options

Search Strategies

Lectures and Projects

Career Education

Hallmark of a quality career service program

Career Education may be delivered by:Required CoursesWorkshops

Result = Student Understanding / How to AchievePersonal Career Goals

Career Services

NewspapersCareer PublicationsEmployer PublicationsEmployer VideotapesElectronic DatabasesCollege Placement AnnualCareer ClassesJob BulletinsJob Offer DataEmployer Presentations

Academic ClassesResume SoftwareResume BooksNational NetworksCareer CounselingCampus InterviewsInterview FeedbackReferralsJob FairsAlumni Networks

Services MustInvolve Employers

Active Participation Extensive Involvement Needed

Employer Motivation

Must have economic motive

Reduce Cost

Improve Quality

Increase Profits

Ties Increase Profits

Financial Capital is Available Human Capital is More Challenging

UNIVERSITY

Quality Work Force

Success comes from talented managers

Talent from the university

Many examples of great products but weak staff

Career Services Officer’s Task

Convince Employers of Value Unique Institutions and Programs Student Selection and Curriculum Recognize Competition and Self Strengths

The Quality Image

Student Body Demographics

Hype and Insincere Sales Pitches Fail

Strategic Partnership

University - Business Partnership

Select Corporate Partners Focus on Customers Nurturing CSO Facilities Relationships

Total Involvement

CooperationParticipation

TeachingSolving Problems

Placement Becomes Almost Automatic

Placement Officeris Orchestrator

Alumni

Business

Students

Faculty

Interviews

Networking

Interviews

Competition Controls

Top Students Get Multiple Offers

Highly Recruited After Identified

Employers Respond to Competition

Facilitate Identificationof Talent

Graduate IdentificationExpedite Communication Flow

Personal ContactPrinted Material

Facilitate Communications

Display / File Space

Newsletter

E-Mail

Bulletin Board

Job Postings

Publication Dissemination

Alumni Involvement

Group Programs

Shadowing Days

Career Mentors

Coordinating Network Links

Resume Books

Identify Best Before Interview

Direct Referral Request From:

! Placement

! Faculty

! Alumni

Consulting

Student Advice on Work Activities

Internships

Class Projects

Alumni Mentors

Develop Networking Relationships

Job Fair Participation

Presentation Table Encounter Interview

Faculty Recommendation

Faculty Observe Over Several MonthsCareful and Thoughtful RecommendationsTrust and Credibility EarnedEarned Over Time

Faculty Members

Are Best

Sources For

Pre-Identification

Faculty Relationships

Student contacts are short-term

Faculty contacts are long-term.

Relationships come from motivated faculty

Financial Support

Joint Research Sponsorship

Departmental Grants

Faculty Fellowships

Equipment Donations

Student Scholarships

Capital Funds

Can be 10 - 20% of the total budget

Faculty Partnerships

Consulting Arrangements Alumni Advisory BoardsExecutive Lectures Executive RoundtablesDepartmental Consultations Dean’s Advisory Councils

Foster trust and invite constructive dialogues

The Job Interview

Preliminary Interviews

On-site Interviews

The Job Offer

Mutual Goal: Interview Candidates

Faculty and Staff Referrals

Referrals are Preludes to Interviews

On-Campus Interviews

Select 12-14 Individual InterviewsUsually 30 minutesHighly Productive and EfficientHundreds of Universities Schedule 1000 PlusVery Cost Effective

Services Build Relationships

Employers&

Students

Alumni&

FacultyServices

Budget & Expenses

Placement Services Are Not Inexpensive

TuitionRegistration

Job Fair Fees

Resume BooksAdvertising

Job Fair Fees

Student Charges Employer Charges

Conclusion

Students Businesses

Alumni Faculty

Benefits to: