PROGRAM FEE• $6,000 Your program fee includes accommodations, meals,

course materials and access to a fitness center. Program fee is subject to change.

KEY BENEFITS• Create your personal innovation leadership plan

• Learn to lead the creation of an innovative culture within your organization and empower your employees to sustain it

• Recognize the innovation-related needs of your employees and help them solve problems in creative ways

• Acquire tools and techniques for effectively leading and motivating innovators

WHO SHOULD ATTEND• Executives who initiate, drive and lead

innovation strategies in their organizations

• Senior executives, division presidents, vice presidents and directors who are ready to challenge traditional approaches to innovation

• Multiple participants from the same organization who share innovating responsibilities

EXECUTIVE SUMMARY

To build a core growth strategy around innovation requires the correct approach, a process, and cultural change at an organizational level.

You will learn to set the stage for innovation, implement best practices to activate the process, conduct customer research, analyze your branding and competitive landscape, and launch a service or product into the marketplace. You will also delve into the fundamentals of intellectual property and marketing strategy, creating the proper culture for healthy innovation and metrics and awards for cross-functional teams.

This program benefits both newcomers to growth-through-innovation as well as experienced participants. Those approaching the process for the first time will come away with a sound foundation in the principles, while those who are already familiar with this area of the business will gain a deeper understanding as well as a much stronger blueprint and action plan for driving change within your organization.

Creating and Leading a Culture of Innovation Cultivate a Leading Edge Organization

April 16–18, 2018

September 10–12, 2018

Kellogg School of Management Evanston, Illinois, USA

“ Within two months of having attended the program, our organization has adopted a creative and forward-looking strategy for our digital platforms. This program is a must for all senior leaders.” COO/CFO, Capital Public Radio

EXECUTIVE EDUCATION GROWTH & INNOVATION

Consult with an Executive Development Advisor

execed@kellogg.northwestern.edu

847.467.6018

Learn more and apply

kell.gg/kxinnov

NEXT STEPS

THE FACULTY

INNOVATE2018R-SUM

Thomas D. Kuczmarski Academic Director; Adjunct Lecturer of Executive Programs; Academic Director for CRTI Executive Programs

James Gerard Conley Academic Director; Clinical Professor of Technology

Diane Dahl Founder and President, The Hartell Group Inc.

Harry KraemerClinical Professor of Strategy

Susan Smith Kuczmarski Leadership Expert and Social Scientist

Mohanbir Sawhney McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology & Innovation

Mary Ellen Weber Former Astronaut and Managing Director Stellar Strategies, LLC

Please note: Faculty is subject to change.

Creating and Leading a Culture of Innovation Cultivate a Leading Edge Organization

PROGRAM CONTENT HIGHLIGHTS

EXECUTIVE EDUCATION GROWTH & INNOVATION

These respected researchers, global thought leaders, prolific authors, in-demand consultants and hands-on practitioners blend leading-edge theory with real-world practice to create an interactive, invigorating learning experience.

Consult with an Executive Development Advisor

execed@kellogg.northwestern.edu

847.467.6018

Learn more and apply

kell.gg/kxinnov

NEXT STEPS

Creating an Innovative Culture• Identify key examples of leadership

styles that foster innovation

• Secure management commitment to create an innovative culture

• Know when, how and why to reward risk and failure as well as success

Discovering the Leader Within• Define your current values framework

and leadership approach

• Develop your leadership profile and uncover your hidden challenges

• Create your personal leadership vision statement and plan

Servant Leadership• Evaluate the benefits of shared

leadership

• Empower and motivate others

Values-based Leadership• Discover the values of effective leaders

• Learn to rejuvenate your workplace

Service Organizations• Develop a people-oriented culture

• Inspire the front line

• Create the ultimate customer experience

Technology Leadership• Make smart investments in new

technology innovation

• Activate an innovation leadership strategy that goes beyond high-tech and R&D

Leading Innovation• Create a high-impact culture that

will accelerate growth

• Develop innovation leadership for diverse and global human capital

YOUR LEARNING ENVIRONMENT

The program is held on the beautiful lakefront campus of Northwestern University at the James L. Allen Center, minutes from downtown Chicago.

Values in Action Kraemer

Perspectives From Practitioners Panel T. Kuczmarski

Free Night

lunch

Creating and Leading a Culture of InnovationTom Kuczmarski, Academic Director

Day 1 Day 3

AfternoonSession(s)

EveningSession

MorningSession(s)

New Leadership for an Innovation Edge

S. Kuczmarski

Intellectual Capital Management

Conley

Program Adjourns

Dinner

Day 2

Applying Key Learnings to Your Own Organization

T. Kuczmarski

EXECUTIVE EDUCATION // GROWTH & INNOVATION

Sample Schedule

The Power of Innovation and Winning Best Practices

T. Kuczmarski

Creating an Innovation Mindset and Culture

T. Kuczmarski

How Values and Norms Create an Innovation Culture

S. Kuczmarski Innovating Within Service Organizations - Leading from Behind

Dahl

Decision Making in High-Risk, High-Stakes Ventures: Lessons From

SpaceM.E. Weber

Leading Through ChangeWolcott

Leading Through Change (cont'd)Wolcott

Innovation and Branding Calkins