Creating An IntegratedSocial Business Strategy

Richard Hughes

Director of Social Strategy, BroadVision

rhughes@broadvision.com

@_richardhughes

www.clearvale.com

enterprisinglysocial.com

Poll

Are the social business projects in your organisation…

External-facing

Internal-facing

Separate external

and internal

Integrated external

and internal

Public social network

Customer community (social extranet)

Social intranet

Three types of social network

Public social network

Customer community (social extranet)

Social intranet

Three types of social network

• Great place for making contact

• Not so great for productive conversations

Public social network

Customer community (social extranet)

Social intranet

Three types of social network

• A better place for deeper engagement with customers

• Easier for customers to help each other

Public social network

Customer community (social extranet)

Social intranet

Three types of social network

• Connects employees to each other

• Enables better knowledge sharing throughout the organisation

Integrated social business strategy

Public social network

Customer community (social extranet)

Social intranet

McKinsey: The Social Economy

“Two-thirds of the potential value lies in improving collaboration and communication within and across enterprises.”

“While 72 percent of companies use social technologies in some way, very few are anywhere near to achieving the full potential benefit.

Dachis: Social Business Maturity

Integrated social business strategy

We have still only just scratched the surface of how social networking can improve the way we do business

Plan how you could use social business tools to work with people inside and outside your organization, and how these initiatives connect to each other