Creating amazing work session presentation #blissdomca

#BlissdomcaCreating Amazing Content: The Framework For Great Writing

Haley Overland @cheatyElan Morgan @schmutzie

Rebecca Stanisic @bitofmomsense

#blissdomca @cheaty @schmutzie @bitofmomsense October 4, 2013

Part 1:Your Blog As A Portfolio

Discover Your Voice! Own your voice. It’s the most powerful tool you have #blissdomca



Write content on yourblog that you want to write, that you feelconnected to

#blissdomca

Write content your readers care about – is it helpful? Funny? Is it informative? Are they connecting? Know your audience #blissdomca



Push through writer’s block – find new ways to help you write. Crowdsource, photos, themes – something to keep you writing #blissdomca


Write often #blissdomca


Consume the type of content you want to create – reading great writing inspires great writing. Read more than you write #blissdomca


Get your content noticed– seek out ways to share your content where your readers (and new readers) can find it #blissdomca


The definition of success is subjective. Decide what your definition is #blissdomca


Part 2:Expanding Your Blog

Writing Reviews, Sponsored Posts, Paid Writing


Seek out the brands and products you want to work with. Don't be shy! #blissdomca


Tell them why you are a good match for each other, and say it like you mean it #blissdomca


Be original. Tell your story about your relationship with the product #blissdomca


Keep your voice. It's you who brings all the readers to your yard, not the product #blissdomca


Remember your audience. You know them, so speak to them like friends, not like you're feeding strangers ad copy #blissdomca


Include your own images in sponsored and review content #blissdomca


Ask the brand to clearly outline their expectations and then meet them. This is a rare and valuable skill #blissdomca


Editing rules. It's how you show love and respect for your content, readers, and the companies you work for #blissdomca


Part 3:Writing for publications and clients


I got my job the day before a momentous tooth operation at a blogger event that I was FORCED to go to #blissdomca


Your blog is your portfolio: Write regularly, write well, and write as if a potential employer might be reading #blissdomca


Decide whom you want to work with, and get to know those brands well #blissdomca


Pitch content that is relevant, timely, newsy, fresh, detailed and creative #blissdomca


Creating content often involves creating something out of nothing. Get inspired; have faith in your thoughts & ideas #Bissdomca


Challenge yourself to write content you don’t normally write – while maintaining the voice you were hired for #blissdomca


TERMS TO KNOW

HED: Title/headline of your article. DEK: A catchy sentence or two describing your article; often appears as the

subtitle in magazine articles. LEDE: The first paragraph or lead of your article. PITCH: An abstract or one-sheet description of your article, including HED, DEK,

LEDE, outline and anything you think is essential to conveying the value of your piece —> like a sales pitch!

BLOG (online personal response/commentary, i.e., to a news event) vs. ARTICLE (editorial, may also be first-person).

FACT-CHECKING: Magazine hires its own fact-checker, but check your own facts, as well.

GALLERY: Online series of slides, including photos and blurbs SEO: Search Engine Optimization — get to know “keywords” (Google), etc., that

make your online work searchable. ADVERTORIAL: Sponsored material must always be transparent — usually marked

with "sponsored." MULTI-PLATFORM: The latest buzzword! Think about the various iterations in which

your work will appear — online, print, iPad, eBooks, apps, etc.


Do you want to create content? Can you get passionate about it?

That’s What Will Drive Amazing Content

Creating amazing work session presentation #blissdomca

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