+Creating

A Video With

Scientific Substance

CarinBondar Joanne Manaster

carin@carinbondar.com joannema7@gmail.com

@drbondar @sciencegoddess

+What is Good About YouTube?

(et al)

Likes the organic feel

Looking for good

information

Likes quick delivery

Forgiving of flaws

Relatively inexpensive

for creator

Genuine

Sharing expertise and

knowledge

Not limited to ―the pros‖

Video Audience Video Creator

JM, CB for #scio11

+What is Bad about YouTube?

(et al)

SHORT attention span

Trolling, flamewars, and

other rude behaviors

Input may be as inadequate

as the video (lack of

knowledge)

Breaks common rules of

videography

Poor sound

Out of focus, wrong framing

Poor editing

Bad lighting

Rambling, mumbling

Video Audience Video Creator

JM, CB for #scio11

+Video Making is a

Multifactorial Event

All issues must

be addressed

almost

simultaneously

Know what you want to

say

Be dressed and made up

properly

Have all props and set

ready to go

Set lighting

Check sound

Know how to operate

cameraJM, CB for #scio11

+ Why Did the Toad

Cross the Road?

JM, CB for #scio11

+Conceptualize It

Check out other videos

in your field

Think about content

and angle

Tell a story with a clear

beginning, middle and

end

Write a great SCRIPT

Watch for wordiness

Be succinct

JM, CB for #scio11

+ Make Your

Video

Visually

Interesting

Multiple angles via multiple

cameras filming

simultaneously (expensive)

Or…Shoot sections of script

multiple times

Create an A and B roll

Insert still photos or graphs

to demonstrate conceptsJM, CB for #scio11

Why did the toad cross the road?

Carin Video 1a: (Carin full shot) Why did the toad cross the road?

Carin Video 1b:(Carin closeup) To get to the other side!

Carin Video 2a:(TEXT on screen: Carin Bondar, PhD) (Carin on bench) Amphibians such as

frogs, toads, and salamanders live on land as adults, but breed and live as juveniles in the water. If those

two habitats happen to be segregated by a double-lane roadway, what else are they going to do?

Carin Video 2b: (Carin on bench – alt angle) Habitat destruction is one of the biggest

threats to amphibian populations in Western North America.

B Roll Video of Lake:(Carin narrating) Those inhabiting the Chilliwack River Valley of British

Columbia haven’t lost either their aquatic breeding grounds

B Roll Video of Forest: (Carin narrating) or their adult habitat in the forest.

Carin Video 3: (Carin in the middle of the road): However, humans have placed a road-

block – quite literally-in the way of their successful reproduction.

B Roll video 1: Footage of the toads crossing.(Carin narrating) In what looks like a massive

real-life game of frogger, tens of thousands of red-legged frogs, western toads, pacific tree frogs and NW

salamanders cross the road during a week-long mass-migration from their aquatic breeding grounds to

their terrestrial habitat, and the results aren’t pretty. Crossings generally take place after sunset, when

motorists have a difficult time seeing them clearly.The carnage is having drastic effects on the entire

amphibian population in this area, and many others like it all over North America. JM, CB for #scio11

+Planning Your Video

JM, CB for #scio11

+

Need Help? Use

the Internet!

http://vimeo.com/videoschool

http://www.izzyvideo.com/

http://makeinternettv.org/

http://www.science.tv/index.html

JM, CB for #scio11

+

Can People Find

Your Video?

Create a title with search

engines in mind

Use keyword tools (e.g.

Google adwords)

Include a short text

description so search

engines will pick it up

Make it embeddable

JM, CB for #scio11

+Supplies to Begin

Camcorder Microphone

Yes, webcam and flipcam can be used but there will be less flexibility in

Image adjustment and sound recording options.

$500-$1500

Make sure it has a mic port!

$20-$200 +

This one highly recommended

About $150

JM, CB for #scio11

+More Supplies to Begin

Tripod Soft Light

Lowell, CowboyStudio

JM, CB for #scio11

+Framing and Aiming

Rule of Thirds Say ―No‖ to

Webcam Face

JM, CB for #scio11

+Lighting

Natural light is ideal

Don’t mix natural and fluorescent lighting (link to a vid filmed w/mix-strange color)

Overhead fluorescent will cast shadows, balance with a soft light shone on subject

LED lights are bright and cool

Post production by SATURATING and adjusting brightness and contrast

Lighting Notes Three Point Lighting

JM, CB for #scio11

+Does this make me look good?

Solid jewel tones or pastels

Royal Blue and Turquoise universally flattering

Gold and Olive hard on viewer’s eyes.

Navy blue and black will lose all detail

Avoid white—lab coat?

Small prints can cause moireeffect-AVOID

Satin reflects and can make you look larger

Clothing

JM, CB for #scio11

+Does this make me look good?

Men--If you don’t know how

to apply make-up—don’t!

Powder is good idea

Women--Aim for about 10-

20% more make-up than

usual

Watches that beep or vibrate

can be distracting

Avoid too large, distracting

jewelry pieces

Shiny jewelry might catch

light and glare

Watch for glasses glare

Keep your look

clean!

Make-up Accessories

JM, CB for #scio11

+Ready to Capture?

Pager and cell phones

turned off

Have comb, make-up, and

mirror

Don’t forget to get a good

night’s sleep before the

shoot

Run through script

Have all props nearby

Wardrobe Check

Check lighting/balance

Check sound

Run a test

Turn on the charm and smile!

On Set Run a test

JM, CB for #scio11

+

Editing

AVID (PC)

Final Cut (Mac)

Adobe Creative Suite

Inquire about educational discounts

Example of un-rendered video, first vid with new software

JM, CB for #scio11

+Intro and Outro

10-30 seconds long

Music that you paid for

or is freely available

Acknowledgments

JM, CB for #scio11

Intro Outro