1. Creating a Sustainable Recruiting Program in 90 Days Case Study: Hiring 200 Teachers for Newark Public Schools Tracy Brisson Founder & CEO The Opportunities Project

2. Day One, Part One: The Challenge 200+ teacher vacancies 90 days to fill Little recruiting infrastructure High-stakes hires Colleges out of session Tough job, tough city Creating a Sustainable Recruiting Program in 90 Days | 2

3. Creating a Sustainable Recruiting Program in 90 Days | 3

4. Day One, Part Two: The AssessmentStrengths- Americas social media mayor Cory Booker- New school district leadershipOpportunities- Teachers interested in participating in change, city on the rise- Change the perception of Newark, its schools & students, and government Creating a Sustainable Recruiting Program in 90 Days | 4

5. Week One: BrandingStrategy Properties Resources and Sustainability Creating a Sustainable Recruiting Program in 90 Days | 5

6. Creating a Sustainable Recruiting Program in 90 Days | 6

7. Creating a Sustainable Recruiting Program in 90 Days | 7

8. Week Two & Three: User Experience and Selection Transition to employee Keeping them (needed more thought) warm Application - online events design - direct & indirect communication - our needs vs. applicant needs - screening materials, rubric, & procedures Creating a Sustainable Recruiting Program in 90 Days | 8

9. Month Two: Hiring Managers Evidence-based interviewing Value-focused Event-oriented Creating a Sustainable Recruiting Program in 90 Days | 9

10. Month Three: The Results 30,000+ monthly website visits 4,500+ website registrations 2,000+ social media fans 2,500+ complete applications 1000+ applicants highly recommended 200+ hires (8% selectivity rate) Creating a Sustainable Recruiting Program in 90 Days | 10

11. Ongoing Sustainability58% of applicants who I felt that this was ainteracted with Teach district that cared aboutNewark on social media the potential candidates itreported it improved wanted to bring on board.their perception of There was a real sense ofNewark Public Schools support that you find inas an employer few other districts.Per Aug. 31 survey of applicants,representative sample of applicants. Survey Respondent Creating a Sustainable Recruiting Program in 90 Days | 11

12. Contact Tracy and The Opportunities Project Websit www.opportunitiesproject.co e: m Email: info@oppsproject.com Phone: (347) 987-1490 http://twitter.com/oppsproject http://linkedin.com/in/tlbrisson http://facebook.com/oppsproject http://youtube.com/oppsproject www.opportunitiesproject.com