Creating a social media playbook

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CREATING ASOCIAL MEDIA

PLAYBOOKFOR SMALL BUSINESS OWNERS

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http://www.coachmisty.com/



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Hi, my name is Misty (:I’m a Marketing Coach

Founder of Marketing 101 and Your Marketing Coach

My formal education is in Marketing and Graphic Communications and over 16 years of sales experience.

I empower small business owners to take control of their business growth by showing them how to inexpensively, yet effectively market their business.

www.coachmisty.com


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MARKETING 101Fundamentals of Marketing

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2 BIGGEST CHALLENGES FOR THE

Lack of timeDon’t know what to create

SMALL BUSINESS OWNER

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7 STEPS TO CREATING ASOCIAL MEDIA PLAYBOOK

1. Define your Goals2. Know your Audience3. Choose your Platform(s)4. Content Ideas5. Posting Calendar6. Editorial Calendar7. Time Management

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STEP 1



DEFINE YOUR GOALS

What are your trying to accomplish?

• Build your Brand Awareness• Engage your Audience• Increase Traffic to Website• Capture Leads• Increase Sales• Nurture Relationships

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KNOW YOUR AUDIENCE

• Who is your BEST prospect?• Demographics?• What is your prospects problem or motivation?• How do you solve those problems?• What is the most common questions you receive?• How do you normally answer those questions?

(COACHING TIP) Tackle (one) 1 market at a time

STEP 2



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STEP 3



CHOOSE YOUR PLATFORM(S)

• What is the BEST way for you to communicate? (Photo, Video, Presentation, Blog, Short Snippets)

• Where is your targeted audience hanging out?• What are your abilities (or resources)?

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STEP 4



CONTENT IDEAS

• Guides• eBooks• Whitepapers• Presentation• Video• Audio• Infographics

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STEP 5



POSTING CALENDARMONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

Facebook, G+, Linkedin, Twitter





SlideShareWebinar


Blog






SlideShareWebinar


Blog






SlideShareWebinar


Blog






SlideShareWebinar


Blog

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STEP 6



EDITORIAL CALENDARMONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

Webinar PresentationBlogContent Creation




Marketing Calendar

Social Media Posts

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EXAMPLEWhat are my goals for growth?

Increase EngagementCapture LeadsGet more people on my webinars

What’s 4 questions / concerns I received recently?- What do I share online?- How can I capture more leads?- I don’t have time….- I need to increase my sales…

What is the best way to present the solution to the problem?Webinar(s)eBook / Guide / WorksheetVideoBlog

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EXAMPLEPROBLEM SOLUTION CONTENT CREATION GOALS MET (HOW)

What do I share online?How can I capture more leads?I don’t have time….I need to increase my sales…

WebinarSlide ShareWorksheetVideo

Using Pinterest to Market…

Prospect Persona

Capture leads

Receive eBook if you share next weeks webinar


WebinarSlide ShareGuideVideo

Social Media Playbook…

Choosing Effective Platform…

Capture leads



WebinarSlide ShareeBookBlogVideo

Lead Generation Strategy…

Lead Generation Strategy…

Capture leads



WebinarSlide ShareBlogVideo

Converting Leads to Sales… Capture leads


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STEP 7



TIME MANAGEMENT• Only check and respond to emails at scheduled times• Only answer phone and return calls at scheduled times• Prepare (posting schedule, editorial calendar)• Schedule time to create• Schedule time to post• Stick to the SCHEDULE!!!

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WHATWE

COVEREDTODAY

1. Define your Goals2. Know your Audience3. Choose your Platforms4. Content Ideas5. Posting Calendar6. Editorial Calendar7. Time Management

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QUESTIONS



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ACTION STEPS1. Follow the 7 Step to Creating a Playbook2. Help me spread the word on next week’s class!3. Watch your email for:

• Social Media Playbook • A Guide to Picking the Most Effective Platform(s)

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Creating a social media playbook

Marketing

Transcript of Creating a social media playbook