Creating a New Relationship with our Clients through

Digital Communication 13 September 2011

VINCI Autoroutes

Digital Strategy

IBTTA - 13 September 2011 2

Why Going on Social Networks?

- Because our customers are there

- Because our brand is already there…whether we like it or not!

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The Power of Social Media (1/2)

Anybody can be heard

A client’s Tweet

Blog of Le Monde

Facebook page of a fan belonging to the

group « People Against the Motorways

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The Power of Social Media (2/2)

Virtual talk can turn into action

IBTTA - 13 September 2011 5

Other Companies have already moved on

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How to convince our clients that the tolls they pay to use our

motorways are good value for money

VINCI Autoroutes, « Roulons Autrement »

VINCI Autoroutes = road safety

innovation in services and toll collect

excellent environmental performance

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Information & Transparency

Internet Websites

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Dialogue

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Trust

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Exchange

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Closeness

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Community