Creating a healthy lifestyle and community through dance

Creating a !

dance and community through

lifestyle healthy!

So you think you can’t dance?

Think again Let’s take a look

at some facts

Did you ��know ?

85% of college students

report feeling

stressed on a daily basis

Data from American College Health Associa4on, Na4onal College Health Assessment Report, 2012


have felt

overwhelmed by what they have to do



report that

stress their academic behavior

affects



report having felt

lonely In the last year



have felt too

depressed too function


To get college freshman undergraduates

to dance for at least _____ minutes every week.

My Goal:

20!

But why DANCE ?

Personal Impact

Dancing improves mental capability.

Dancing increases self-awareness.

Dancing promotes a sense of wholeness.

Dancing allows for healthy expression.

Dancing improves self-esteem.

Dancing reduces stress.

And most importantly

Social Impact

Dancing builds community.

So now the remaining question…

24 Interviews

and why I know them

Initial Learnings

1. Dancing is an universally appealing activity

All 24 interviewees responded positively when asked if they would like to know how to dance

2. Desire to learn is dependent on convenience and accessibility

As students, people have more important priorities. Most would only do so if they had spare time

Most people believe learning how to dance means spending a lot of time and money

3. Students need an incentive that outweighs negative side-effects, such as embarrassment.

Intimidation prevents students from making the first step into learning dance

Strong incentives include admiration and peer respect

4. Males are more receptive to learning dance primarily for fun, not for exercise.

The idea of learning to dance is much more daunting than going to the gym or playing sports

Males don’t see unique value in exercising via dance that can’t be derived elsewhere

What can we do with these learnings?

Four types of students

Tier 1

Tier 2

Tier 3

Tier 4

The Beginner

Tier 1

Tier 2

Tier 3

Tier 4

Students who have never danced before

The Enthusiast

Tier 2

Tier 3

Tier 4

Students who don’t consider themselves dancers but are interested and willing to try

beginner

The Contributor

Tier 3

Tier 4

Students who have some dance background and are comfortable with their body movements

enthusiast beginner

The Expert Tier 4

Students who truly love to dance and know their reasons for dancing

contributor enthusiast beginner

Our Target Group

expert enthusiast beginner contributor

the enthusiast

the contributor

Why this group? The hardest barrier to cross is from tier 1 to 2:

No easy access to beginning hip hop classes that are low commitment and low cost

Students who don’t know how to dance may be too embarrassed to put themselves in alternative learning contexts

beginner enthusiast contributor expert

Crummy Trials

Crummy Trials

And what I

learned from them

and why they matter

Key Insights

1.  Social cohesion is the strongest, consistently present incentive

Beginners want to feel a sense of belonging and attachment to a community

Beginners are more confident and willing to take risks with friends

Peer approval matters a lot

2. Beginners lack sufficiently strong triggers for learning how to dance

Beginners feel self conscious about trying to do such a foreign activity

Beginners need an initial boost to help them see why investing in a new activity is valuable and worthwhile

3. Students are intrigued by novel activities with low entry barriers

While students won’t commit right away, they have the initial curiosity to look at the video

Students’ impressions will be formed within the first few seconds of exposure

The Conceptual Prototype

3 Simple Components

3. A personalized experience

2. A biweekly real-time dance class

1.  A weekly YouTube video

Video

Step 1

1.  A simple 20-minute YouTube video tutorial link is sent out every week. The type of video varies week to week; with step by step movement and easy to follow routines.

A simple 20-minute YouTube video tutorial link is sent out every week. The type of video varies week to week; with step by step movement and easy to follow routines.

Workshop

Step 2

A biweekly hour -long workshop will be held on campus for anyone who wants to come. It will combine movement from previous videos. The instructor will take questions and actively help the attendees .

Personalization

Step 3

Personalize the experience by giving feedback on song choice, movement choice, and dance style. Eventually, the video links will include options based on each dancer’s preference

? Why ��3 steps

Provide beginners with the option of easing into dance in their comfort zone

One

The flexibility of a video tutorial means they can

do it at convenience, Alone or with friends.

One

Give beginners the opportunity to feel like a part of a bigger community

Two

A recurring opportunity

for beginners to get together

to work towards a common end goal

Two

A personalized system allows the beginner to learn faster and feel genuinely connected and invested

Three

It provides the same benefits

of a real dance class without requiring

long term commitment

Three

Stay in your comfort zone, but still

One

Stay in your comfort zone, but still

Two Be a part of a bigger community, and develop

Stay in your comfort zone Be a part of a bigger community, and develop

Three Genuine connection and investment

In Summary

What most people don’t realize is that…

movement is

NOT

step-by-step

Mimicking

hard! v

I know this because…

Hip hop dance fads have dominated

popular culture

Especially dances that people can

learn and imitate

Shuffle The Dougie

The Jerk Stanky Leg The Cat Daddy Soulja Boy

The Dougie

Shuffle

The Dougie

Shuffle 31 million views

The Shuffle

The Jerk

The Shuffle

The Jerk 16.5 million views

Even popular dance video games have become more of a

watch-and-learn game

Takeaway

Behavior design Takeaway

Behavior Design

Breaking things down into tasks small

Breaking things down into tasks small

such as:

clicking a youtube link using a reminder system changing your physical environment

Breaking things down

make “impossible” feats

into tasks small



into tasks small

such as:

Becoming a dancer Living a healthier life Changing your lifestyle


straightforward

into

seem

tasks small


Sharleen Tu Stanford University

Student in BJ Fogg’s Behavior Design Class

Thanks for viewing! Contact me: [email protected]

Portfolio website: http://cargocollective.com/sharleentu

My Dance Team: http://tinyurl.com/dv8dance http://www.youtube.com/user/itsdv8

Creating a healthy lifestyle and community through dance

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