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Creating a Culture of Experimentation (Lean Startup Conference talk)
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Transcript of Creating a Culture of Experimentation (Lean Startup Conference talk)
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Creating a Culture of Experimentation: Ideas and Best Practices
Scott Cook Bharath Kadaba Joe Hernandez Carol Howe
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Leaders Champion a Grand Challenge
Create new businesses that improve the financial lives of Indians
150M+ farmers Contribute 25% of GDP 60% of population dependent on agriculture
Help improve the financial lives of Indian farmers who are struggling to make ends meet
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Small empowered team chooses “uncomfortably” narrow problem to solve for farmers…
Problem: Who should I sell the produce to in order to realize the “best” price? Solution: Personalized market price information and connection to buyer via daily text messages
**Fasal** Okra Padra 95-105 Agent 9765590632 Baroda 00-115 Agent 9354240167
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Team adopts experiments as a way to make all decisions
• 20+ Major Experiments
• Overcame many “death threats” from management by staying lean
• Always passing impossible toll gates!
Manually sent daily market prices via text messages – test in market within days!
Fake-O-Backend
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+20% farm income
2010 2011 2012
Customer Benefit 1.2M Active farmers
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Leaders install experimentation culture and systems …to remove speed bumps in experimenters’ way
New tools so teams can run many experiments without talking to Legal at all Legal
• Mindset à Behavior • Democratize Action • Becomes How You Work
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Leaders install experimentation culture and systems …to remove speed bumps in experimenters’ way
New tools so teams can run many experiments without talking to Legal at all Legal
• Mindset à Behavior • Democratize Action • Becomes How You Work
• 5- 30K max # of testers for 2 months • Testers understand they are
participating in research • Prototype does not actually complete
transactions or collect user data • Our data stewardship principles apply • Collect only the info necessary to conduct test • We do not collect credit card info • Participants learn about pilot via
communication to the gen public (and not targeted to any gov’t employees or agencies)
• Testers may be given small token, if applicable, for their time
• Complete patent brainstorm before sharing publicly
Prototype
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SnapTax
Amazing I woke up about an hour ago. Drank some coffee, talked on the phone and filed my taxes. Way to make filing no big deal at all, TurboTax. -– I like games.com, 1/20.2012
Unbelievably Easy A five year old could do your taxes for you. Or a monkey. You choose - gsteve81, 2/12/2012 Great App So easy, so fast, might sound odd but this is one of my favorite apps that I only get to use once a year. – Jamie Cox, 2/23.2012 Freaking Amazing!!!!! Wife and I completely shocked at the ease and simplicity of the app! We usually cringe at tax time but this app made us not want to get a divorce preparing our taxes. Highly recommend for singles and married alike! – study76, 2/17/2012
Leaders pull insights from successes and failures
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Document capture app for TurboTax Online
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Document capture app for TurboTax Online Start-to-Finish Tax Preparation App for Simple Filers
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