Creating a Culture around Social Media

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Creating a Culture around Social Media Simon Young, syENGAGE Ltd @simonyoung @syengage

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Presented at the 2nd Annual Social Media & Mobile Apps conference, Auckland, New Zealand. 26 June 2012

Transcript of Creating a Culture around Social Media

Page 1: Creating a Culture around Social Media

Creating a Culture around Social Media

Simon Young, syENGAGE Ltd@simonyoung

@syengage

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Take 1: The Invisible Revolution

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“Revolution is ... the violent transfer of power and property in the name

of an idea”

Jacques Barzun

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?

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(A bit harsh)

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Bloody hard work

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(Invisible)

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?

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Empowered Consumers

Co-creationHunt for authenticity

REVOLUTION!

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Experience is everything

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Experience is delivered by PEOPLE

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This is why we needENGAGED PEOPLE

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Take 2: All around us

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Why?

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Revolutions! Mainstream culture

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Revolutions! Mainstream culture

RitualsSymbols

TribesMyths

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Revolutions! Mainstream culture

RitualsSymbols

TribesMyths

Transmitter

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Revolutions! Mainstream culture

RitualsSymbols

TribesMyths

Transmitter

Connection“I’m not the only one who

thinks like this!”

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Revolutions! Mainstream culture

RitualsSymbols

TribesMyths

Transmitter

Connection Shared, strong culture“I’m not the only one who

thinks like this!” “We’re awesome!”

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Revolutions! Mainstream culture

RitualsSymbols

TribesMyths

Transmitter

Connection Shared, strong culture“I’m not the only one who

thinks like this!” “We’re awesome!”Purposeful

Work

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How?

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GOAL

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GOAL

1. Content for social media

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GOAL

1. Content for social mediaThat all you got?

Y u no engage me?

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GOAL

1. Content for social media2. Build brand culture

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GOAL

1. Content for social media2. Build brand culture3. Reflective learning

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Make social media...

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Make social media...

VISIBLE

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Make social media...

INTERNAL

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Make social media...

UNDERSTANABLE

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Redefine Irrelevance

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Bonus tip:

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Celebrate victory!

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No content, no NOTHING

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Where does content come from?

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Engaged People!

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ENGAGED PEOPLE

Simon Young, syENGAGEtwitter.com/syengage www.syengage.com/simon

http://www.syengage.com/simon
http://www.syengage.com/simon

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