Creating a Big Picture Strategy | Choozle
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Creating a BIG Picture Strategy August 4 th , 2015 Creating Big Picture Strategy
Transcript of Creating a Big Picture Strategy | Choozle
Creating a BIG Picture StrategyAugust 4th, 2015
Creating Big Picture Strategy
1. Customer Acquisition2. Budget3. How?4. Tactics5. Pitch Choozle
Steps for your strategy:
Creating Big Picture Strategy
Marketing Strategy: The Big Picture
Creating Big Picture Strategy
How to Pick Your Budget?• Optimized for mobile?
• How much are you investing in digital content?• 70% of small B2B
websites do not contain a call-to-action
• Effective call to action: 20-95% conversion
• Campaign geographic reach
• Narrow vs. broad targeting?
Creating Big Picture Strategy
How can I set my campaign up for success?• Website
Engage Call-to-action
• Strategic conversion events
• Campaign Goals
• Target audience LESS waste
Creating Big Picture Strategy
What tactics should you use?
• Data targeting• Contextual Targeting• IP Targeting• Geo-location
Targeting• Retargeting
Creating Big Picture Strategy
How to Pitch Choozle• DMP & DSP• Targeted 3rd
party data eliminates waste
• Real-time Adjustments
• Clear reporting
Creating Big Picture Strategy
QUESTIONS?
Creating Big Picture Strategy
the SIMPLE digital marketing platform
Learn more at choozle.com
Creating Big Picture Strategy
