Training Program

Created by : GRACE ID: C62174

Introduction

The company has decided to train all head’s departments in an effective communication, negotiation and selling skills for send any one on selling missions.

Four Steps of TrainingPrepare

Present

Practice

Put to work

Selling TechniquesThe 7 keys -

Develop product knowledgeIdentify sales prospectsSelf-manage sales activitiesPresent a sales solutionManage buyer resistanceSecure prospect commitmentSupport post-sales activities

Prepare yourself for sellingGood knowledge about the products and

servicesUp sellingAvoid using slang termsSell benefits and configure value-added

solutionsGive customers variety of products and

services.Building long-term relationship

Presentation strategiesOral presentationDiscussionsQuestioningUsing virsual aids in support

Presentation techniquesCOMPLETELY understand their needs Advanced language patterns Body language techniquesto capture and hold the attention of the

customer.

Communication StylesAssertive CommunicationAggressive Communication Passive Communication Passive-Aggressive Communication

To get the informationbrainstorm with communication staff, talk to other departments, interview the chief staff executive, interview the board, talk to communication committee members, survey the membership, host focus groups, and query nonmembers.

Objectives of Communicationcorporate identity materials, including

letterhead, logo, and envelopessurveyscertificates and awardsannual reportssignagespeechesinvoices.

Communication PlanningCommunicating research Planning for communication Preparing your communication plan

How to Develop a Communications Plan

give your day-to-day work a focus, provide you with a sense of order and

control, help get the chief staff executive and staff to

support your program, protect you against last-minute, seat-of-the-

pants demands from staff and members, and prevent you from feeling overwhelmed,

offering instead peace of mind.

How to receive feedback ?Questioning Maintaining eye contactDiscussionWatching for body signalsAvoiding destructive criticism

Evaluation techniquesWritten feedbackObserve to the audienceMonitored in a quality

Review effectivenessImplement techniques to review the

effectiveness of your presentationDiscuss reactions to the presentation from

the participantsUtilize the feedback gained from the

audience to make changes and improve

THANK YOU