Create Your Own Publicity Sell Your big idea! · Create Your Own Publicity Sell Your big idea! ......
Transcript of Create Your Own Publicity Sell Your big idea! · Create Your Own Publicity Sell Your big idea! ......
EmployabilityFEST ‘0812 – 23 May
Create Your Own PublicitySell Your big idea!
Enagage with your local press during FESTInform your local community
Raise your school profile
Education for Employability is all about making connections with the world outside the window. Your local community will be very interested to hear what you have been doing during EmployabilityFEST so why not tell them through the media?
CCEA will be conducting our own PR campaign, but you can add real value by contacting the press in your local area. Tell them what you are doing and ask them to send a photographer and/or a reporter to your school. This is a great way to keep local employers, parents and the wider community involved and informed.This document will guide you through developing your own PR plan for EmployabilityFEST ‘08
EmployabilityFEST ‘0812 – 23 May
Here’s how to do it!
Step 1: Preparing a News Release: Think like a reporter!
Consider your FEST activity carefully.•What are the most important messages you want to get across? Keep this information at the beginning •of the document.Outline what the event is and when it’s happening, why it is important, who is involved, focus on what’s •interesting.Include a quote from your principal and/or the employer involved.•Keep it short and snappy, avoid irrelevant information.•Try to keep it to 2-3 pages including the notes to editors. Include your school logo.•Refer to the sample news release (P4-6).•
Step 2: Contact the Local Media
Call the local papers and radio stations 1 week in advance of your event – See the lists (P8-19) for details •of press in your area.Brief them on your activity; tell them what’s interesting about it.•Refer to your news release for details.•Follow up with a media invitation by email asking them to send a reporter and/or photographer to your •school. Outline the relevant details such as when & where the event will take place. See sample media invite (P7).Be sure to give a mobile number and contact name so that journalists who turn up on the day know who •to contact.
Step 3: On the Day of the Event
Be on hand to meet any photographers/journalists that turn up.•Assist them in arranging good photographs. Identify a suitable location for photos and get your “FEST ’08 •Banner” in the background.Make sure a spokesperson is available in case of an interview opportunity. Brief them before the event so •they are clear about the messages you wish to get across.Have a photographer of your own on hand to take photos.•At the end of the day send the news release out to the press with the best photos. Send no more than 2 •photos.
EmployabilityFEST ‘0812 – 23 May
SAMPLE NEWS RELEASE
<Insert School Logo>
CCEA High School gets the creative juices flowing withlocal entrepreneurEmployabilityFEST ’08 is sweeping the country. CCEA High School arranged a visit from a local entrepreneur. Mr Bloggs, renowned businessman, gave an inspirational talk to Yr 9 students about the importance of innovation in the workplace and how it features strongly in his own organisation.
‘This is supporting the Education for Employability programme as part of the Northern Ireland Curriculum’.
Principal, Mrs White, was delighted with the pupils’ response. She commented,
“The pupils’ reaction to Mr Bloggs was fantastic. They were really engaged and interested in what he had to say. It was inspirational for them to hear from someone who had actually built up his own business.
Education for Employability focuses on the real skills needed in today’s modern workplace. It helps them to see that there is a purpose to what they are learning in school and a connection with the world of work”
Mr Bloggs was impressed by the students’ enthusiasm, stating;
“It’s great to be involved with something as worthwhile as the education of our children. It’s our duty as employers to invest in the future workforce of Northern Ireland. With the introduction of Education for Employability, we can be confident in the abilities of our potential future employees.
CCEA High School is a forward looking and innovative school; one from which others could learn a lot” CCEA High School would love to work with other employers. If you are an employer and are interested please contact [email protected]
News ReleaseDate: 14th May 2008
EmployabilityFEST ‘0812 – 23 May
SAMPLE NEWS RELEASE Ctd
Notes to Editors<Insert brief information about your school.>
Education for EmployabilityEducation for Employability is part of the Learning Area Learning for Life and Work which is central to the Northern Ireland curriculum.
It aims to equip students with a “can do” attitude and the skills required to be successful in the world of work.
EmployabilityFESTEmployabilityFEST is an event organised by CCEA (Council for the Curriculum, Examinations and Assessment). Its purpose is to:
Foster a greater awareness and culture of Employability in schools and attract the support of employers •to work with schools.Celebrate the outstanding successes already demonstrated by schools and further develop the •engagement of key stakeholders, particularly employers.
EmployabilityFEST ‘0812 – 23 May
SAMPLE MEDiA iNviTE - Send by email or post on school letterhead
<INSERT SCHOOL LOGO>
You are invitedto send a journalist and/or photographer to
EmployabilityFEST at CCEA High School,Clarendon Dock, Belfast,
on
14th May 2008 at 2pm.
EmployabilityFEST brings together employers and schools in an attempt to bridge the gap between education and the world of work. CCEA High school have invited local entrepreneur Mr Bloggs from Bloggs & Co to speak to the students about innovation in the workplace. Mr Bloggs has arranged a series of interactive workshops so students and teachers can tap into their creative side.
The event will last approximately 2 hours. The best time for photographs will be between 2.30pm and 3pm.
Media enquiries to <Insert Name>on <Insert School Number>, Mobile <Insert Number> or email <Insert Email Address>
EmployabilityFEST ‘0812 – 23 May
Media Contact by Local AreaCounty Antrim
Antrim Guardian5 Railway StreetANTRIMBT41 4AE
Ballyclare Gazette36 The SquareBALLYCLAREBT39 9BB
Ballymena Guardian83/85 WellingtonStreetBALLYMENABT43 6AD
Ballymena ChronicleAnne StreetDUNGANNONBT70 1ET
Ballymena Times &Observer22-24 BallymoneyStreetBALLYMENABT43 6AL
Ballymoney Times6 Church StreetBALLYMONEYCo. AntrimBT53 6DL
Title
T: 028 9446 2624/5F: 028 9446 5551e- mail:[email protected]
T: 028 9335 2967F: 028 9335 2449e-mail:[email protected]
T: 028 2564 1221F: 028 2565 3920e- mail:[email protected]
T: 028 8772 2557F: 028 8772 7334e- mail:[email protected]
T: 028 2565 3300F: 028 2564 1517e- mail:[email protected]
T: 028 2766 6216F: 028 2766 7066e- mail:[email protected]
Tel/Fax
Liam Heffron
Copy deadline:Mon-4.30pm
David Hall (Acting)
Copy deadlineMon-3pm
Maurice O’Neill
Copy deadlineMon-4.30pm
Desmond Mallon
Copy deadlineMon-12 noon
Desmond Blackadder
Copy deadlineMon-4.30pm
Lyle McMullan
Copy DeadlineMon-4pm
Editor
Antrim
Ballyclare/T’patrick
Ballymena
Ballymena
Ballymena
Area
EmployabilityFEST ‘0812 – 23 May
County Antrim cont.
Carrickfergus Advertiser6 Market PlaceCARRICKFERGUSBT38 7AW
Larne/Carrick Times8 Dunluce StreetLARNEBT40 1JG
Larne Gazette20 Main StreetLARNEBT40 1SS
Newtownabbey Times14 Portland AvenueGLENGORMLEYNewtownabbeyCo. AntrimBT36 8EY
Ulster Star12A Bow StreetLISBURNBT28 1BSN
North Belfast News252-255 Antrim RoadBELFAST BT15 2GW
Title
T: 028 9336 3651F: 028 9336 3092e-mail:[email protected]
T: 028 2827 2303F: 028 2826 0255e- mail:[email protected]
T: 028 2827 7450F: 028 2826 0733e- mail:[email protected]
T: 028 9084 3621F: 028 9083 7715e- mail:[email protected]
T: 028 9267 9111F: 028 9260 2904e- [email protected]
T: 028 9058 4444F: 028 9058 4450e- mail:[email protected]
Tel/Fax
David Hall
Copy deadlineMon-3pm
Hugh Vance
Copy deadlineTues-NoonPublished weeklyThursday am
John Brownlow
Copy deadlineMon-12 noon
Hugh Vance
Copy deadlineTues-12pm
David Fletcher
Copy deadlineWed-1pm
Sean Maguidhir
Copy deadlineThurs 5pm
Editor
Carrickfergus
Larne/ Carrick
Larne
Newtownabbey
Lisburn/Dromore/Castlereagh
Belfast
Area
EmployabilityFEST ‘0812 – 23 May
County Down
Newtownards Chronicle25 Frances StreetNEWTOWNARDSBT23 3DT
County Down Spectator &Newtownards Spectator91 Main StreetBANGORBT20 4AF
Banbridge Chronicle14 Bridge StreetBANBRIDGEBT32 3JS
The Leader25 Bridge StreetBANBRIDGECo DownBT32 3JL
Down Recorder2-4 Church StreetDOWNPATRICKBT30 6EJ
The Outlook8 Castle StreetRATHFRILANDBT34 5QR
Title
T: 028 9181 3333F: 028 9182 0087e- mail:[email protected]
T: 028 9127 0270F: 028 9127 1544e- mail:[email protected]
T: 028 4066 2322F: 028 4062 4397e-mail:[email protected]
T: 028 4066 2745F: 028 4062 6378e- mail:[email protected]
T: 028 4461 3711F: 028 4461 4624e-mail:[email protected]
T: 028 4063 0202F: 028 4063 1022e-mail:[email protected]
Tel/Fax
John Savage
Copy Deadline1pm Tuesday
Paul Flowers
Copy-deadlineTue - Noon
Bryan Hooks
Copy DeadlineMon-5pm
Mark Eeir
Copy DeadlineMonday 3.00pm
Paul Symington
Copy Deadline5pm Monday
Ruth Alan
Copy Deadline5pm Monday
Editor
Newtownards/Comber
North Down
Banbridge
Downpatrick
Rathfriland
Area
EmployabilityFEST ‘0812 – 23 May
County Down cont.
Mourne ObserverThe RoundaboutCastlewellan RoadNEWCASTLEBT33 0JX
Newry Reporter4 Margaret StreetNEWRYBT34 1DF
The Down Democrat74A Market StreetDOWNPATRICKBT30 6LP
Newry Democrat45 Hill StreetNEWRYBT34 1RF
Holywood Advertiser99 Princess GardensHOLYWOODCo DownBT18 0PW
Title
T: 028 4372 2666F: 028 4372 4566e- mail:[email protected]
T: 028 3026 7633F: 028 3026 3157e- mail:[email protected]
T: 028 4461 6600F: 028 4461 2221e- mail:[email protected]
T: 028 3025 1250F: 028 3025 1017e- mail:[email protected]
T: 028 9042 7115F: 028 9042 7115e-mail:[email protected] only
Tel/Fax
Terence Bowman
Copy DeadlineMonday 6pm
Austin Smyth
Copy DeadlineMonday 5.30pm
Ciara Byrne
Copy DeadlineFriday 12
Ciaran Maloney
Copy DeadlineThursday 4.30pm
Bernard Johnston
Copy deadline3rd Week of month
Editor
Newcastle
Newry
Downpatrick
Newry
Area
EmployabilityFEST ‘0812 – 23 May
County Armagh
Armagh ObserverAnne StreetDUNGANNONBT70 1ET
Armagh/Down ObserverAnne StreetDUNGANNONBT70 1ET
Ulster Gazette56 Scotch StreetARMAGHBT61 7DQ
Portadown Times/Portadown News14 Church StreetPORTADOWNBT62 3HY
Craigavon EchoMorton Newspapers Ltd14 Church StreetPORTADOWNBT62 3LQ
Lurgan Mail4 High StreetLURGANCo ArmaghBT66 8AW
Lurgan and Portadown ExaminerAnne StreetDUNGANNONBT70 1ET
Title
T: 028 8772 2557F: 028 8772 7334e- mail:editor@observernews papersni.com
T: 028 8772 2557F: 028 8772 7334e- mail:[email protected]
T: 028 3752 2639F: 028 3752 7029e-mail:[email protected]
T: 028 3833 6111F: 028 3835 0203e- mail:[email protected]
T: 028 3833 6111F: 028 3835 0203e- mail:[email protected]
T: 028 3832 7777F: 028 3832 5271e- mail:[email protected]
T: 028 8772 2557F: 028 8772 7334e- mail:[email protected]
Tel/Fax
Desmond Mallon
Copy DeadlineMon 6pm
Desmond Mallon
Copy DeadlineTuesday 5pm
Richard Stewart
Copy DeadlineTue 1pm
David Armstrong
Copy DeadlineTue lunchtime
David Armstrong
Copy DeadlineThurs noon
Clint Aitken
Copy DeadlineTues lunchtime
Desmond Mallon
Copy DeadlineFri-evening for publication on Tuesday
Editor
Armagh
South Armagh/Down
Armagh
Portadown
Portadown/Lurgan
Lurgan/Portadown
Area
EmployabilityFEST ‘0812 – 23 May
County Tyrone
Dungannon ObserverAnne StreetDUNGANNONBT70 1ET
Mid Ulster Mail52 Oldtown StreetCOOKSTOWNBT80 8BB
Mid Ulster ObserverAnne StreetDUNGANNONBT70 1ET
Strabane Chronicle15 Upper Main StreetSTRABANEBT82 8AF
Strabane WeeklyNews25/27 High StreetOMAGHBT78 1BD
Tyrone Courier58 Scotch StreetDUNGANNONBT70 1BD
Tyrone Constitution25/27 High StreetOMAGHBT78 1BD
Title
T: 028 8772 2557F: 028 8772 7334e- mail:[email protected]
T: 028 8676 2288F: 028 8676 4295e- mail:[email protected]
T: 028 8772 2557F: 028 8772 7334e- mail:[email protected]
T: 028 7188 2100F: 028 71883199e-mail:[email protected]
T: 028 8224 2721F: 028 8224 3549e- mail:[email protected]
T: 028 8772 2271F: 028 8772 6171e- mail:[email protected]
T: 028 8224 2721F: 028 8224 3549e- mail:[email protected]
Tel/Fax
Desmond Mallon
Copy deadlineWed noon
Mark Bain
Copy deadlineTue- 10am
Desmond Mallon
Copy deadlineMonday noon
Dara McDonald
Copy DeadlineTue-1pm
Wesley Acheson
Copy DeadlineTue-4pm
Ian Greer
Copy DeadlineTue 10am
Wesley Acheson
Copy DeadlineTue – 4pm
Editor
Dungannon
Cookstown
Cookstown
Strabane
Strabane
Dungannon
Omagh
Area
EmployabilityFEST ‘0812 – 23 May
County Tyrone cont.
Tyrone DemocratAnne StreetDUNGANNONBT70 1ET
The Ulster Herald10 - 14 John StreetOMAGHBT78 1DT
Tyrone TimesUnit BButter Market CentreThomas StreetDUNGANNONBT70 1HN
Title
T: 028 8772 2557F: 028 8772 7334e- mail:[email protected]
T: 028 8224 3444F: 028 8224 2206e- mail:[email protected]
T: 028 8775 2801F: 028 8775 2819e- mail:[email protected]
Tel/Fax
Desmond Mallon
Copy deadlineTuesday noon
DarrachMcDonald
Copy DeadlineTue 12 noon
Peter Baine
Copy DeadlineWed- Noon
Editor
Tyrone
Dungannon
Area
EmployabilityFEST ‘0812 – 23 May
County Londonderry
Derry People andDonegal NewsSt Anne’s CourtHigh RoadLETTERKENNYIreland
Coleraine Chronicle20 Railway RoadCOLERAINEBT52 1PD
Coleraine Times71 New RowMarket CourtCOLERAINEBT52 1AF
Derry News29 Ballinska RoadSpringtown Business ParkLONDONDERRYBT48 0LY
Derry Journal22 Buncrana RoadLONDONDERRYBT48 8AA
Londonderry SentinelSuite 3Spencer HouseSpencer RoadLONDONDERRYBT47 1AA
Title
T: 00353 749121014F: 00353749122881e- mail:[email protected]
T: 028 7034 3344F: 028 70343606e- mail:[email protected]
T: 028 7035 5260F: 028 7035 6186e- mail:[email protected]
T: 028 7129 6618F:028 7129 6611Email:[email protected]@derrynews.net
T: 028 7127 2200F: 028 7127 2260e-mail:[email protected]
T: 028 7134 8889F: 028 7134 1175e- mail:[email protected]
Tel/Fax
Columba Gill
Copy DeadlineWed- 10pm
John Fillis
Copy DeadlineFri-5pm
David Rankin
Copy DeadlineMon-12pm
Darinagh Boyle
Copy deadline:Wed 3pm
Martin McGinley
Copy deadlineadvertising- Wed 12pmPubl date: Friday
Robin Young
Copy deadline:Mon before 12pmPubl: Wednesday
Editor
Londonderry/Donegal
Coleraine/North Antrim
Coleraine
Londonderry
Londonderry
Londonderry
Area
EmployabilityFEST ‘0812 – 23 May
County Londonderry cont.
Northern Constitution20 Railway RoadCOLERAINEBT52 1PD
Roe valley Sentinel32A Market StreetLIMAVADYBT49 0AA
Title
T: 028 7034 3344F: 028 70343606e-mail:[email protected]
T: 028 7776 4090F: 028 7772 2234e-mail:[email protected]
Tel/Fax
Copy Deadline:Fri-4pm
Robin Young
Copy Deadline:Mon-12pm
Editor
North Antrim/Mid Ulster
Limavady/Dungiven
Area
EmployabilityFEST ‘0812 – 23 May
County Fermanagh
Fermanagh Herald30 Belmore StreetENNISKILLENBT74 6AA
Fermanagh NewsAnne StreetDUNGANNONBT70 1ET
impartial Reporter8-10 East BridgeStreetENNISKILLENBT74 7BT
Title
T: 028 6632 2066F: 028 6632 5521e- mail:[email protected]
T: 028 8772 2557F: 028 8772 7334e- mail:[email protected]
T: 028 6632 4422F: 028 6632 5047e- mail:[email protected]
Tel/Fax
Pauline Leary
Copy deadlineMonday, 4pm
Desmond Mallon
Copy deadlineThursday noon
Denzil McDaniel
Copy deadline12pm Tues
Editor
Enniskillen
Enniskillen
Enniskillen
Area
EmployabilityFEST ‘0812 – 23 May
Belfast Weeklies
Community Telegraph124-144 RoyalAvenueBELFASTBT1 1EB
Andersonstown News2 Hannahstown HillBELFASTBT17 0LT
Title
T: 028 9026 4396F: 028 9055 4585e- mail:[email protected]@belfasttelegraph.co.uk
T: 028 9061 9000F: 028 90605501e- mail:[email protected]
Tel/Fax
Victoria Sloss
Copy Deadline:North & N’AbbeyMon 11amEast & South BelfastTue 11am
Robin Livingstone
Copy Deadline:Tue-lunchtimewww.irelandclick.com
Editor Area