5 steps to promote your school's open house through social media
Create Promote Repeat: 5 Steps To Cross-Platform Content Marketing
-
date post
11-Sep-2014 -
Category
Social Media
-
view
19.373 -
download
0
description
Transcript of Create Promote Repeat: 5 Steps To Cross-Platform Content Marketing
![Page 1: Create Promote Repeat: 5 Steps To Cross-Platform Content Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051816/5411bdbc8d7f72c9738b45fc/html5/thumbnails/1.jpg)
Create, Promote, Repeat: 5 Steps To Cross-Platform Content MarketingJanuary 2014
www.rallyverse.com@rallyverse
![Page 2: Create Promote Repeat: 5 Steps To Cross-Platform Content Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051816/5411bdbc8d7f72c9738b45fc/html5/thumbnails/2.jpg)
Every great content marketing program starts with your owned, original content.(You probably knew this already.)
![Page 3: Create Promote Repeat: 5 Steps To Cross-Platform Content Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051816/5411bdbc8d7f72c9738b45fc/html5/thumbnails/3.jpg)
The tricky part is, of course, creating that owned, original content……and scaling it across multiple platforms.…especially when you don’t have a big budget or team.
![Page 4: Create Promote Repeat: 5 Steps To Cross-Platform Content Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051816/5411bdbc8d7f72c9738b45fc/html5/thumbnails/4.jpg)
We can help. We’re a small company, but we’ve got a formula for consistently creating and scaling content.
And serving it up for your community and customers to consume again and again.Here’s how.
![Page 5: Create Promote Repeat: 5 Steps To Cross-Platform Content Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051816/5411bdbc8d7f72c9738b45fc/html5/thumbnails/5.jpg)
1What Do You Want To Talk About?
![Page 6: Create Promote Repeat: 5 Steps To Cross-Platform Content Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051816/5411bdbc8d7f72c9738b45fc/html5/thumbnails/6.jpg)
Your content marketing strategy starts with you:What do you want to talk about? What do you believe?
![Page 7: Create Promote Repeat: 5 Steps To Cross-Platform Content Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051816/5411bdbc8d7f72c9738b45fc/html5/thumbnails/7.jpg)
But remember, not all ideas are created equal.Agreeing with people is boring.Opinions that are new, that disagree with conventional wisdom, or that are willing to be bold (predictions, trends).
![Page 8: Create Promote Repeat: 5 Steps To Cross-Platform Content Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051816/5411bdbc8d7f72c9738b45fc/html5/thumbnails/8.jpg)
Make a list of all the things you think about things. Write down as many things as you can (don’t worry, you can always add or remove things from it).
![Page 9: Create Promote Repeat: 5 Steps To Cross-Platform Content Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051816/5411bdbc8d7f72c9738b45fc/html5/thumbnails/9.jpg)
For Example, Some Things That Have Been On Our List:“The Future Of Content Marketing is Short And Snackable”“Even Small Companies Can Look Good On Social Media With a Little Effort”“Why Content is the New Ad”“Curation Increases The Surface Area Of Your Brand”
![Page 10: Create Promote Repeat: 5 Steps To Cross-Platform Content Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051816/5411bdbc8d7f72c9738b45fc/html5/thumbnails/10.jpg)
2Create: Pick An Idea And
Expand On It
![Page 11: Create Promote Repeat: 5 Steps To Cross-Platform Content Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051816/5411bdbc8d7f72c9738b45fc/html5/thumbnails/11.jpg)
We’re not going to lie to you: this is the hard part. You’re going to need to take your idea from a sentence to a fully articulated point of view.And give it a home that you can point your fans to again and again.
![Page 12: Create Promote Repeat: 5 Steps To Cross-Platform Content Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051816/5411bdbc8d7f72c9738b45fc/html5/thumbnails/12.jpg)
It could take a lot of different formats, but you’ll need to give yourself space to fully articulate your idea:A Blog PostA SlideshowAn Infographic
![Page 13: Create Promote Repeat: 5 Steps To Cross-Platform Content Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051816/5411bdbc8d7f72c9738b45fc/html5/thumbnails/13.jpg)
Use a simple structure to make it easy on yourself (and your readers).Lists and bulletpoints are your friend; easy to write and easy to read.
Don’t overthink it: clearly stated ideas with great examples and images are your goal.
![Page 14: Create Promote Repeat: 5 Steps To Cross-Platform Content Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051816/5411bdbc8d7f72c9738b45fc/html5/thumbnails/14.jpg)
We like to start with a blog post.
![Page 15: Create Promote Repeat: 5 Steps To Cross-Platform Content Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051816/5411bdbc8d7f72c9738b45fc/html5/thumbnails/15.jpg)
3Promote!Get Thee To Social
Media
![Page 16: Create Promote Repeat: 5 Steps To Cross-Platform Content Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051816/5411bdbc8d7f72c9738b45fc/html5/thumbnails/16.jpg)
Once your post/ slideshow/ infographic is live, it’s time to start telling the world about it.That means Tweeting, posting to Facebook, posting to LinkedIn, posting to Google Plus. And encouraging your colleagues to do the same.
![Page 17: Create Promote Repeat: 5 Steps To Cross-Platform Content Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051816/5411bdbc8d7f72c9738b45fc/html5/thumbnails/17.jpg)
Rallyverse Confidential — Do Not Distribute
17
And, of course, don’t be shy about sharing the same content more than once with different messages and headlines attached.
![Page 18: Create Promote Repeat: 5 Steps To Cross-Platform Content Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051816/5411bdbc8d7f72c9738b45fc/html5/thumbnails/18.jpg)
Don’t be shy on social!
![Page 19: Create Promote Repeat: 5 Steps To Cross-Platform Content Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051816/5411bdbc8d7f72c9738b45fc/html5/thumbnails/19.jpg)
4Go Cross-Platform
![Page 20: Create Promote Repeat: 5 Steps To Cross-Platform Content Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051816/5411bdbc8d7f72c9738b45fc/html5/thumbnails/20.jpg)
Once you’ve locked down one format and promoted it, it’s time to transform your content into other formats. That is, make your blog post a SlideShow.
![Page 21: Create Promote Repeat: 5 Steps To Cross-Platform Content Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051816/5411bdbc8d7f72c9738b45fc/html5/thumbnails/21.jpg)
If you’ve followed our advice and built your post as a list or set of bullets, making the transformation should be easy.
![Page 22: Create Promote Repeat: 5 Steps To Cross-Platform Content Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051816/5411bdbc8d7f72c9738b45fc/html5/thumbnails/22.jpg)
Voila! Your blog post is a slideshow.
![Page 23: Create Promote Repeat: 5 Steps To Cross-Platform Content Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051816/5411bdbc8d7f72c9738b45fc/html5/thumbnails/23.jpg)
5Repeat, Repeat, Repeat!
![Page 24: Create Promote Repeat: 5 Steps To Cross-Platform Content Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051816/5411bdbc8d7f72c9738b45fc/html5/thumbnails/24.jpg)
Everything you did the first time around? Do it again. And then some.
Take it to social media and tell your team to do the same.
![Page 25: Create Promote Repeat: 5 Steps To Cross-Platform Content Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051816/5411bdbc8d7f72c9738b45fc/html5/thumbnails/25.jpg)
Like this and this and this:
![Page 26: Create Promote Repeat: 5 Steps To Cross-Platform Content Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051816/5411bdbc8d7f72c9738b45fc/html5/thumbnails/26.jpg)
The best part about repeating is that you don’t have to stop now. The content you’ve created is now part of your library.And you can resurface that content and share it again and again whenever it’s relevant.
![Page 27: Create Promote Repeat: 5 Steps To Cross-Platform Content Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051816/5411bdbc8d7f72c9738b45fc/html5/thumbnails/27.jpg)
If you play it right, your weekly investment in original content will yield compound interest. Every week you add to your library, and every week your set of available resources (and opportunities to share) increases.
![Page 28: Create Promote Repeat: 5 Steps To Cross-Platform Content Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051816/5411bdbc8d7f72c9738b45fc/html5/thumbnails/28.jpg)
Rallyverse Confidential — Do Not Distribute
28
How will you keep track of all the original content that you’ve created?
And determine when it’s good to share content from your archives?
![Page 29: Create Promote Repeat: 5 Steps To Cross-Platform Content Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051816/5411bdbc8d7f72c9738b45fc/html5/thumbnails/29.jpg)
Don’t worry:Rallyverse can help
.