Create

Cristèle JuppetChristopher Faotto

Eeling LeeEmilie Nicolas

Content is GOLD

- Must appeal to your segment (not to loose market shares)- Must become an expert in your area of expertise- Reach new / potential consumers- Keep in touch with loyal consumers- Benefit your brand: add value to your message: Consumers want to be educated and need data before purchasing any good

Be a Thought Leader

- Allows to start conversation online with customers- To get consumers interacting online with your business- Become influential - Klout score+increase n° of followers+friends+"likers"

"44% of B2B said that the impact of social signals have been positive" http://www.readwriteweb.com/enterprise/2011/10/infographic-why content-is-kin.php

Examples of great content by digitally intelligent companies

Video "HOW TO"

Curated info everything London

Content for to help businesses to succeed. eg. 6 ways to sell more in this economy

Tweets local info @Brooklyn (food/bars/exhibitions/street art/shopping...)Online guide to everything Brooklyn