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Gigi L. Johnson, EdDMaremel Institute@maremel

#ISTE2014

#CREATEEVERYWHERE

CREATE EVERYWHERE:Connecting and Sharing

Great Ideas

Dissertation Story – trapped in word and at my hard drive – lost my work and

videos etc.

2Source: Flickr/Jarid and Corin

Are we building a

MOUNTAIN of

FILES?

3Source: Flickr/MM Sand

How do we work with

CONTENTEVERYWHERE?

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“Just in Time” vs. Queues

Todd Henry“The Accidental Creative”

Setting up queues for future decisions

Filter

Discovery

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My Path: Tools + Models of

Working Together

Net Smart Now in Paperback:http://www.amazon.com/Net-Smart-How-Thrive-Online/dp/0262526131

Peeragogy.org 2.0 Handbook: PDF at http://peeragogy.net/peeragogy-2.0-print.pdf

Peeragogy.org Collaborative Handbook

INSTEAD, CREATING CAN BE

EVERYWHERE.

BY DESIGN. 6

7Source: Flickr/Jim Pennucci

What should we start with?

8Source: Flickr/Mihai Bojin cc2.0

How do we

CATCH the best

raw materials?

TOGETHER?

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Source: Flickr/Peter Alfred Hess

Are we on

AUTOPILOT?

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Source: Flickr/US Fish & Wildlift cc2.0

What is our

BAIT?

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Source: Flickr/Kelly Sikkema

What HOOKS?

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Should we build

HOLDING QUEUES?Fish Ponds of ideas?

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How do we create

RIPPLES?

Source: Flickr/Amanda Slater

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How do they

INTERSECT?

Source: Flickr/wonderlane

FUNNEL

15Source: Flickr/24oranges.nl

Let's build

FUNNELSof ideas

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5 steps to both grow and simplify filling the right fishbowl(s)

1. Strategize

2. Create Simple Systems

3. Listen

4. Visualize

5. Share (Smart) 1717

… as I’ve said many times the future is already here

William Gibson, 1999, NPR

— it’s just not very evenly distributed.

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1. STRATEGIZE

How we can use this abundant data to make better creative input decisions?

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W’s: Who, What, Where, When, Why, and How?

What do I need to know?

What types of projects are coming up?

What is happening I would like to follow? Who are major creators in my genre? How do I create a path or two for new ideas?

What resources are available out there already?

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What is available for free or cheap?

Will that cloud-based tool go away because it doesn’t have a robust business model? Will I be stuck?

Is it free or cheap because they share rights to my information?

Can you move OUT?

Can I go back and forth?

Can I use different metaphors?21

Consideration Sets – Order and Alternatives

Affect CHOICE

Anchors — first ideas or data lock in the process and create bias

Art of the Possible — how broad of a range of options?

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Tools Impact Choice

Google + email + folders with mixed labels + maybe Google Drive or Dropbox = ?

Abundant options!

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“Just In Time” Search — Not Neutral

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Keywords/Taxonomies/ Domain Phrases:

Words we use

Affected by location, mode (e.g., mobile), past searches

Nature of Google (67% of US Searches): Inbound links, not public popularity, and Google’s PageRank index

Search & Social drives Ads: re-targeting and augmentation

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The Words We Use and Plan Around Matter

“Keywords"

Google Keyword Planner -- challenge of Google Analytics and keywords

Alexa -- keywords

Our own “taxonomy”

How do we search, gather, and re-find information for our work domain/field?

What words are important to other people, esp. in our genre or who be seeking our work?

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https://adwords.google.com

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https://www.alexa.com

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Other Starting Tools

Google Analytics

Web TrafficAlexa

Compete

Quantcast

Moz

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2. CREATE SIMPLE SYSTEMS

How can we use tools and design systems to use data for decision-making and business growth?

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Twitter “Scraping” – Following Competitors and Experts

SocialBro, Tweetdeck, Hootsuite, + MANY More

http://www.socialbro.com

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http://tweetdeck.twitter. com39

Storage and Replay: Social Bookmarking &

Dashboards

What to DO with the darned information once we have it — for ourselves and for our working teams

Examples:

Diigo in Social Bookmarking

NetVibes in Dashboards for teams

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http://www.diigo.com

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http://www.netvibes.com

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Easy to Track Website Changes and Blog Updates

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Storage and Rediscovery

Hard Drive — cost in time and resources, rediscovery, privacyTendency: Folders on hard drives, with uncertain names

Sharing Ideas• Evernote (Your 100 year

memory)• Dropbox (consumer), Box.net

(end products with clients, Google Drive

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Opportunity in New Combinations

Reorganization — going through old folders

Forced Adjacency — putting ideas together that normally don’t mix

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3. LISTEN

How can we use data from inside and out that is already around us?

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Business Intelligence Through Social Media

Skimming from social discourse

Skimming through social sentiment

Real-time analysis

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Challenges with Aggregated Data

Who are you? Multiple devices or browsers

Who are you? 5 users on Netflix, etc.Source: By Jeremy Keith (Flickr: Cuddling with multiple devices) [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons

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Data – Presence and Connecting as Content and Data

Social Networking as content

Twitter, Facebook, Tumblr, FourSquare, Reddit– what are you doing and what do you like?…with data

Ecosystems around ecosystems: Twitter and FB application developers

Diigo, StumbleUpon, Pinterist, Tumblr, Instagram, Vine, SnapChat – what are you looking at?

Spotify, YouTube, and Pandora –what are you listening to?

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Listening

Basic and Easy: Job Postings by Competitors

Scraping Twitter feeds of competitors and industry pundits/reporters

Google Alerts – any keywords that you choose

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4. VISUALIZE

How can we use visuals to make and persuade around decision and data?

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Visualization: Decision Framing with Complex Data

Two goals:

1. Use visuals to made decisions with data

2. Use visuals to convince others in organizations to make similar or better decisions

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One Example: Gapminder

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http://www.gapminder.org

Concept Mapping – data visualization

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http://en.wikipedia.org/wiki/List_of_mind_mapping_software

http://maremel.com/2011/12/infographic-tools-galore/ -- Detailed resources

Data Visualization

Visual.ly – Platform to create new infographics

Piktochart – Transforms your information into memorable presentations.

Infogr.am - Create interactive charts and infographics.

Gephi – Like Photoshop for data. Graph visualization and manipulation software.

Tableau Public - Free data visualization software.

Free Vector Infographic Kit – Vector infographic elements from MediaLoot.

Weave – Web-based analysis and visualization environment.

iCharts – Charts made easy.

ChartsBin – A web-based data visualization tool.

GeoCommons – See your data on a map.

VIDI – A suite of powerful Drupal visualization modules.

Prefuse – Information visualization software.

StatSilk – Desktop and online software for mapping and visualization.

Gliffy – Online diagram and flowchart software.

Hohli – Online charts builder.

Many Eyes – Lets you upload data and create visualizations.

Google Chart Tools – Display live data on your site.57

Infographics for Decisions

5. SHARE (SMART)

How can we work with teams and partners to best use collaborative data and tools?

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Current Knowledge Patterns

Common: email, print to share, cloud or hard drive folders

Weak choice to filter, find, and discover

Demographic differences

“Zero” cost – high social costs for others, social obligations

How do you discover, filter, and store creative projects with collaborative groups?

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Knowledge Management for Collaborative Work

Assumptions and unspoken routines

Difference by audience and type of work

E.g., creative tools at http://www.creativebloq.com/design/online-collaboration-tools-912855

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Obvious Tools: Sync and Share

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https://www.loomio.org

Loomio

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https://podio.com

Podio

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Questions? Opportunities?

Gigi Johnson, EdD

Maremel Institute

gigi@maremel.com

@maremel

About.me/gigijohnson

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