Create data driven growth for commerce
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Transcript of Create data driven growth for commerce
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GROWTH HACKINGCreate data driven growth for
commerce
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FAMOUS GROWTH HACKS
ECOMMERCE IS AN IDEAL BUSINESS MODEL TO GROW
WHAT IS GROWTH HACKING
Data driven ecommerce growth
ECOMMERCE GROWTH TACTICS
GROW BASED ON YOUR DATA
@evelinesmet
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Hi, I’m Eveline
@evelinesmet
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Career path
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Today..
@evelinesmet
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Ecommerce: not a traditional business model
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But first..What is growth hacking?
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What kind of person do I need to grow my ecommerce business?
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Growth hacking mindset
@evelinesmet
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Famous growth hacks
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HARRY’S REFERRAL HACK
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AIRBNB ACQUISITION HACK
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HOTMAIL REFERRAL HACK
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Hotmail referral hackSPOTIFY REFERRAL HACK
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MOBILE VIKINGS REFERRAL HACK
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MC DONALDS ACQUISITION HACK
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TECHNOLOGY BASED
AUTOMATE THE PROCESS
USE NON-TRADITIONAL CHANNELS
What is different?
RUN EXPERIMENTS
MEASURE & GROW
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Ecommerce growth tactics
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BEHAVIOUR BASED MARKETING
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MOBILE CUSTOMER JOURNEY
@evelinesmet
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LEAD GENERATION
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In God we trust, all others must bring data!
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empathy
stickiness
virality
revenue
scale
e-commerce
2 sided market
SAAS Mobile app
User gen content Media
INTERVIEWS (QUANTITATIVE) & SURVEYS (QUALITATIVE)
LOYALTY CONVERSION
INVENTORY LISTINGS
ENGAGEMENT CHURN
DOWNLOADS CHURN
VIRALITY
CONTENT SPAM
TRAFFIC VISITS
RETURNS
CAC SHARES
RETENTION
CAC SHARING
INHERENT VIRALITY
CAC
WOM APP RATINGS
CAC
INVITES SHARING
CONTENT VIRALITY
TRANSACTION LTV
CONVERSION %
TRANSACTION COMMISSION
UPSELLING CAC CLV
CLV ARPDAU
ADS DONATIONS
CPE AFFILIATE % EYEBALLS
AFFILIATES WHITE LABEL
OTHER VERTICALS
API MARKETPLACE
SPINOFFS PUBLISHERS
ANALYTICS USER DATA
SYNDICATION LICENSES
BU
SIN
ESS
STA
GES
BUSINESS MODEL TYPES
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WORK ON CAC & LTV
LTV
Marketing efficiency
Retention rate
CAC%
Cart size
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BY INCREASING CUSTOMER RETENTION
INCREASE CUSTOMER LIFETIME VALUE
Data driven strategy & tactics
IMPLEMENT A CUSTOMER LOYALTY PROGRAM
SEND BEHAVIOUR BASED EMAILS
USE CURATED CONTENT ON SOCIAL MEDIA
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Use your data to grow
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FAMOUS GROWTH HACKS
ECOMMERCE IS AN IDEAL BUSINESS MODEL TO GROW
WHAT IS GROWTH HACKING
Data driven ecommerce growth
ECOMMERCE GROWTH TACTICS
GROW BASED ON YOUR DATA
@evelinesmet