Transcript of Create and Innovate! How To Champion Creativity and Innovation in Your Organization Kelly Pepo.
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Create and Innovate! How To Champion Creativity and Innovation
in Your Organization Kelly Pepo
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To have a great idea, have a lot of them. Thomas Edison Instead
of thinking outside of the box, get rid of the box. Deepak Chopra
Creativity is intelligence having fun. Albert Einstein
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How it all began
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The takeaway: Every organization should have a person, group,
or committee in place to actively monitor trends.
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A manifestation of something that has unlocked or newly
serviced an existing consumer need, desire, want or value.
trendwatching.com So what is a trend?
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Its not
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Food Trucks
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Where we started est. 2005
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The mission of the Trendwatchers Committee is to disseminate
information about global trends and translate ideas into viable
projects and services. Looking back
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In 2005 Cell phone technology Social networking Gaming
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Nail Polish
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Where does it fit in the organization? Should it be part of the
strategic plan? Who should be part of trendwatching? Questions to
ask
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The Evolution of Our Innovation Champions In 2009, OCLS had 3
groups in place to monitor and support trends and idea development.
In 2010, with a clean slate, the Innovation Champions were born.
Administration and management identified staff who have
demonstrated interest in innovation.
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Continue monitoring trends Support staff with ideas seeking
direction Contribute ideas Partner with staff to execute ideas
Recognize staff with implemented ideas The shift
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Wiki Blog Dedicated webpage Google Wave What did we use?
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blog.ocls.info/orangeseed
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What are the details of your idea? What part of our strategic
plan does this idea support and how? What are the costs versus
benefits of your idea? What role will you play in the
implementation?
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Spreading the word Monthly posting on The Orange Peel
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THE CONCEPT
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Papers, websites, magazines, blogs, news, etc. Alerts TV,
movies, radio Customers, coworkers, friends, family Competitors
Shops, museums, hotels, airports Eavesdropping, chat rooms,
conversations Where is the inspiration?
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Trendwatching.com Mashable.com Springwise.com
Influxinsights.com Ted.com Trendhunter.com Psfk.com Some official
trend sites
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Kickstarter
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Local Harvests
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Partnerships with nearby vendors and businesses. Neat tips for
preventing hand swipes on the white board HAIRSPRAY! Who knew?
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Gilt Google Offers Living Social Half Off Depot Groupon Daily
Deals
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Orange Blossoms
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Welcome
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The Intervention The inspiration
http://www.emailintervention.com/
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The outcome http://www.ocls.info/intervention
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The results so far
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QR Codes + eBooks =
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More QR Codes
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Google Wallet Paypal
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=
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Anyone can be a trendwatcher or innovator. Ideas dont have to
be BIG. It doesnt mean that you have to be the first to have the
idea. You dont have to have an exact idea. Share, share, SHARE !
Whats the secret?
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Create a space to track trends/ideas Try stuff out Be
open-minded Monitor trends regularly Look cross-industry Dos
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Apply all trends to all people Be overwhelmed-celebrate! Be
shortsighted Be afraid to explore an idea Dismiss fads Donts
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Administrative buy-in Administrative support Staff buy-in
Ambassadors Freedom of ideas Freedom to fail What do you need?
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Maker Space
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http://tic.ocls.info/
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Time, time, time Consistency Follow through Active buy in $$$
The Challenges
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What else? Instagram Gamification Freemium Microbrews
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Kelly Pepo [email protected] 407.835.7306
http://blog.ocls.info/orangeseed/ Thank you!