MILKA CHOCOLATE“The taste that takes you in the Alps.”

Create an advertisement for a product

English exam-Power Point Presentation

COORDINATING TEACHERMIHAI FRUMUSELU

STUDENTDASCULTU MARIANA VALI

GRUPA 8104

Slogan:

“In the Alps, the air is cleaner, thewater is purer and the grass is more green.That’s why, the cows give the best milk.With the best milk we produce the bestand finest chocolate.”

ContentsHistory

Strengths and Weaknesses

Prices

Advantages and Disadvantages

Publicity

Example of Products

Bibliography

Any questions?

History

In 1901, ”PurpleLegend” sees daylight, whenMilka’s brand name isregistered at the trademarkoffice of the royal court inBerlin.

Milka’s name isactually joining the firstsyllables of the word milk(Milch) and cocoa (Kakao) inGerman.

In 1994, Kraft FoodsInternational opened abranch in Romania bybuying 82% of SC POIANAPRODUSE ZAHARATE SABRASOV’s shares for theamount of $ 4.4 million.

Strengths and Weaknesses

Strengths:

World famous : Milka brand

Purple cow, brand’s logo

A large number of items that cover most of customer’s preferences

Weaknesses:

A large number of calories induce buyers to consume less.

It’s not affordable to all consumers of chocolate

Prices

In terms of pricing strategy, Milka uses price strategy of production line.

Example:

Milka 100g - 3,5 RON

Milka Luflée 100g – 4,0 RON

Milka Diet 100g- 5,3 RON

Milka 250g – 8,4 RON

Advantages and Disadvantages

Advantages: Because it apeared in Romania recently,

Milka receives multiple opportunities topromote its products.

The special packet that Milka created(Milka Diet) is an opportunity to capture anew market segment.

Disadvantages:

Release on market of new chocolate

producing companies

competition

Publicity

In the campaign to promoteMilka chocolate, in both phases,strategy and implementation,producers use TV advertising.

Tombola-Competitions-Prizes

Example of Products

Milka M-joy

Deliciously full ofingredients, with aninnovative tablet format,easy to use andreclosable packaging,Milka M-joy is the idealchocolate to beconsumed when you aremoving, at break timesand during a trip in themountains.

Milka Luflée

Milka Luflée bringsa new dimension ofchocolate finesse. Madeby a special recipe, MilkaLuflée is so soft that itmelts in your mouth,because of thousands ofbubbles, from the finestchocolate made withAlpine milk.

Bibliography

• https://www.google.ro/

• http://www.milka.ro/milka/page

• http://en.wikipedia.org/

• http://www.historia.ro/exclusiv_web/general/articol/vaca-milka-ideile-indraznete-fac-istorie

Any questions?

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