CreatE Social Media Marketing STRATEGIC PLANNING Evonne Heyning @amoration                          For  creative,  strategic  consulting  for  your  cause  Email  evoamo@gmail.com  or  call  310.953.1087  

Creating a Social Media Marketing Plan

A guide to get you started from Evonne Heyning @amoration

Cause, campaign or organizational plan Mission: What do you want to accomplish? Why? Measurable Goals: Call to Action Request: Digital Storytelling: What is your story? Who do you want to participate? How do they participate? Describe your organizational voice and brand: Authority Positions? Timelines: STRATEGIC PLANNING DELEGATION & PRODUCTION WELCOMING INITIATION PROGRAM CONTENT RELEASES CLIMAX & CONCLUSION ANALYSIS & WRAPUP

Transmedia Marketing Elements

Circle channels & storytelling modes appropriate for this campaign Video (short) Documentary Other film/TV Streaming Media Events Games Geocaching Online Ads Live Storytelling Comics Entertainment Education Print Media Visual Advertising Websites New Channels _______________ Social Sites: Twitter Facebook LinkedIn Google+ Pinterest Groups______________________________________________________________________ Other Niche Web Communities _______________________________________________ Outreach Distribution & Outlets Who runs your social sites: Twitter Facebook LinkedIn Google+ YouTube Curation Communities & Groups_________________________________________________________ Do you share your content using Creative Commons? Crowdsourcing, Open APIs and other Shareable Data? Hashtags for Analysis Tracking Other Tags & Sites for Research Budget Resource & Staff impact Number of hours needed to succeed Number of staff members required Number/Time of volunteers Timing and Investment Needed Creating a Social Media Marketing Plan Hosted by Evonne Heyning @amoration For more on how to track, share, collect and curate your stories for the web visit www.techsoup.org and

request software for your 501(c)3 nonprofit organization.

Live Collaboration: Interactive, Mobile & Social Events

Live Participatory Events, Webinars, Local and Global Conversations Google Hangouts: an easy way to bring a small group together to talk via video with basic collaboration tools and ability to broadcast out through Hangouts On Air Watchitoo — TechSoup NPlive web series video integrates images, YouTube and social chat, Q&A, collaborative whiteboard for global meetings, public educational events with participation, and remote engagement for dozens via webcam. http://watchitoo.com/ and watch our work at http://bit.ly/tsgnplive Tweetchats — Hashtag conversations, scheduled and topical. Visit a TweetChat #NPtagging conversation or make a room on your hashtag topic at www.tweetchat.com CoverItLive — Embeddable tool for interactive typed live chat for topical events UStream Producer — Cloud and mobile application produces HD live audio/video streaming events with many inputs from video to screen and microphone control. www.ustream.tv/producer ReadyTalk — Webinar production with integrated slides, screen sharing, live moderated chat, high-quality recorded audio available for download. www.readytalk.com Windows LiveMeeting — Convergence software allowing for integration across Microsoft Office and Outlook, synchronized audio/video for webinars and meetings. http://bit.ly/livemeet

Mobile: Sharing Information on the Fly, from Your Smartphone WebEx and GoToMeeting, available through TechSoup, offer free iPad and mobile apps for your devices. Check this chart for a comparison of web conferencing tools. Make.TV – allows your staff & volunteers to broadcast news as it happens in your organization through a web channel that’s streaming and available via mobile phone Facebook — We post frequently to our TechSoup Facebook page from our laptops, tablets and phones by tagging @TechSoup in our updates. Look for TechSoup Global and send us a message. Twitter — The @TechSoup online team tweets using CoTweet and many mobile applications to share quick updates or live-tweet events. NPSM Social Media 101 Wiki — The new NPSocialMedia wiki offers a one stop resource guide for nonprofits seeking help with social media at the 101 level. Browse it from your phone right now!

Design for Mixing Media: Tools, People, Information Second Life — Building nonprofit commons, complex 3D interactive environments and hosting meetings with streaming media and vast volunteerism/action/ learning/simulation experiences. Sliderocket -- Collaborative presentations integrating social media with slides, videos, Twitter. Get Sliderocket through TechSoup. YouTube tutorials — YouTube offers special features just for nonprofits, including the ability to add fundraising links to your videos along with annotations and interactive elements. Streaming — Quicktime Broadcaster for video streaming, Audio Hijack and Nicecast for audio Skype — Go-to backchannel chat, conference calls, file sharing, recordings. www.skype.com For the presentation that accompanies this guide visit www.slideshare.net/amoration for Creating a Social Media Marketing Plan