Create a Hollywood Style Employer Brand

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create a hollywood style employer brand @alexputman #BuildingBrilliance

Transcript of Create a Hollywood Style Employer Brand

Sourcing Plan

create a hollywood style employer brand

@alexputman#BuildingBrilliance

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employer brandingidentity of a company as an employer of choice.

Its the reputation of the company. Employer of choice begins far before a job posting and lingers well after exit. It is a lifelong event

How many people do an exit interview on why are you leaving? Do you as people why do you stay?3

real

The Beatles were responsible for a number of genuinely iconic album covers in their day, including a few that required a significant amount of preparation and art direction. But for the cover that might be the most iconic of them all simply walked out into the street outside their studio and took 10 minutes (versus the planned private charter to the Himalayas)

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can you{see feel taste } itaspirational

Draw you in.testimonials, employee referrals5

what makes you differentdistinctive

everything is marketingrelevant

the candidate's experience is relevant to the job7

where do we get itdata

human experience

Go tomorrow and apply for one of your own jobs..how does it feel?9

its all about

now 2020=65% 2030=75% 10k target audience

most of workforce is in their 20s2020 gen X & Gen Y will be 65% of workforce2030 millennial will be 75% of the workforce10k baby boomers retire everyday12

storytelling

Take them on a journeyMake them careLet them like youCommunicate the purpose

http://www.aminstitute.com/headline/index.htm13

how

what

where

your post speaks volumes

Live stream periscope, youtube, Picture - see IKEA and images on Instagram

Posting Times:

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do it different

Job descriptions Im HiringEasy apply17

Posting Im Hiring has got to go!18

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show it

Live stream periscope, youtube, Picture - see IKEA and images on Instagram22

everything is not awesomefinal thoughts

Alex [email protected] 678-557-0469 @alexputmanhttp://helloSPLICE (muze.cool) @helloSPLICE


The Hollywood Art DirectorThe Hollywood Art Director by Mary Corliss and Carlos Clarens Warren Newcombe, Yolanda and the Thief, 1945.Mille); 2) the creation of a studio style (Paramount

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