Create a blue ocean using Innovation and Project Management
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Create a Blue Ocean Using Innovation and Project Management By: Francis Hung Apollo Consulting Group Ten Step U.S.A.
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As the world is becoming more global, China is facing problems in competing with other developing world in labor cost, and the global economic downturn has drastically reduced export to US and the European world. There are winners and losers in this game: only the companies that are constantly innovate can innovate their way out and maintain their leadership and long term sustain growth. This presentation provides a intro to the first step in innovation.
Transcript of Create a blue ocean using Innovation and Project Management
Create a Blue Ocean
Using Innovation and
Project Management
By: Francis Hung
Apollo Consulting Group
Ten Step U.S.A.
Today’s Topics
What is innovation
Why innovation
How to create value
The innovation & PM process
Using the innovation to create “Blue
Ocean”
“I think there is a world market for
maybe five computers.”
Thomas Watson
Chairman, IBM
1943Source: The Art of Innovation – Guy Kawasaki
“This telephone has too many shortcomings
to be seriously considered as a means of
communication. The device is inherently of
no value to us.”Western Union internal memo
1876Source: The Art of Innovation – Guy Kawasaki
“There is no reason why anyone would
want a computer in their home.”
Ken Olsen
Founder, Digital Equipment Corp.
1977Source: The Art of Innovation – Guy Kawasaki
The Most Weird Invention
#1 ranking
Patented in 1908
“Innovation is the process of turning
ideas into manufacturable and
marketable form.”Watts Humphrey – Founder of Software
Process Program
Agenda
What is innovation
Why innovation
How to create value
The innovation & PM process
Using the innovation to create “Blue
Ocean”
Why Innovate?
Increase labor cost
Overhead gone up
Material cost gone up
Higher currency
Customer price pressure
CostProfit?
Who’s got the best margin?
iPhone 4S – 16G
BOM $188
Assembly $8
Total $196*
Selling Price $720
Gross margin $624
Source: iSuppli press release Oct 20, 2011
*Cost not include software and license
What happened to these
companies?
Agenda
What is innovation
Why innovation
How to create value
The innovation & PM process
Using the innovation to create “Blue
Ocean”
What do these companies
have in common?
Value
Business Outcomes
Perception
Experience
Preferences
Self-image
Functions and Quality
Price
“It’s all in ones mind”
What are the associated Values?What are the associated values?
What are the associated Values?
Fresh customized coffee
Comfortable
Friendly environment
Internet assess
PRESTIGE
QUALITY
STATUS SYMBOL
Which one has better value?
PRIUS CAMRY
Agenda
What is innovation
Why innovation
How to create value
The innovation & PM process
Using the innovation to create “Blue
Ocean”
StrategyStrategy
Org & Culture
Tools & Techniques
Process
Project Management Methodology
Innovation
Understand Explore Evaluate Prioritize
Basic Innovation Process
Apple New Product Process
(ANPP)
Plan / Investigate
Concept Design Prove Scale Production
Design Phase at Apple
Brainstorm
PrototypeRefine
Culture: What are the essential ingredients,
elements , of an innovation management ?
Vision
Courage
Passion
Focus
Tools & Techniques … 1
Strategy
Idea
Generation
Explore &
Exploit
Initial
Design
Motivation, Innovation Strategy, Value Analysis
7 brainstorming & systematic idea generation
3 tools and 4 techniques for expanding the opportunity
5 approaches to formulate initial design
Tools & Techniques … 2
Evaluate
Optimize
Refine
Process
Biz Process
Re-engine
-ering
5 techniques to help you to make the right decision
5 tools to help getting the best results
6 techniques to improve process consistency and reliability
Discover how to make major biz improvements
Message to take home
Innovation is key to long term sustainable
growth
Starting point is value creation
Innovation includes culture, strategy, design,
process, tools & techniques
Innovation can be trained
Contact us:
Email: [email protected]
www.apollo-training.com
www.tenstepchina.cn
Thank you for your Participation
