CRC MEETING. OCTOBER IS RENOVATION MONTH Encourage Canadians to hire a pro Encourage Canadians to...
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Transcript of CRC MEETING. OCTOBER IS RENOVATION MONTH Encourage Canadians to hire a pro Encourage Canadians to...
CRC MEETINGCRC MEETING
OCTOBER ISOCTOBER ISRENOVATION MONTHRENOVATION MONTH
Encourage Canadians to Encourage Canadians to hire a prohire a pro
Get a written contractGet a written contract Renovate with Renovate with
confidenceconfidence Online contest meant to Online contest meant to
deliver a strong message deliver a strong message
RENOMONTHCONTEST.COMRENOMONTHCONTEST.COM
Online Contest running Sept.26 to Nov.3
Log onto www.renomonthcontest.com to fill out their personal information and answer a question about the CHBA’s – Get It In Writing campaign
Consumers can win a 2012 Toyota Rav4
CONTEST PAGECONTEST PAGE
FLYER FOR LOCAL HBAsFLYER FOR LOCAL HBAs
HHBC DEALERSHHBC DEALERS
HOME HARDWAREHOME HARDWAREBUILDING CENTRE FLYERSBUILDING CENTRE FLYERS
Will be featured in 2 National Flyers
Distribution of 3.5 million across Canada per flyer
WEBSITESWEBSITES
RADIO/ON-HOLD MESSAGINGRADIO/ON-HOLD MESSAGING
EMAIL BLASTEMAIL BLAST This will go out nationally in 3 This will go out nationally in 3
e-mails during conteste-mails during contest This specific e-mail will go out This specific e-mail will go out
to approximately 533,165 to approximately 533,165 consumers.consumers.
Sign up for weekly e-mails at Sign up for weekly e-mails at homehardware.ca homehardware.ca
TV ADVERTISINGTV ADVERTISING 2 Commercials to feature Renovation Month 2 Commercials to feature Renovation Month
ContestContest spots to air on conventional and specialty spots to air on conventional and specialty
stationsstations Will generate a total of 40,274,000 impressionsWill generate a total of 40,274,000 impressions
SHARE WITH FRIENDSSHARE WITH FRIENDS
On renomonthcontest.ca On renomonthcontest.ca you can share this contest you can share this contest with otherswith others
Great way to get the word Great way to get the word out about about the Get It In out about about the Get It In Writing campaign and Writing campaign and Hiring a Professional Hiring a Professional
ENTRIES TO DATEENTRIES TO DATE
Total Entries – 40,335Total Entries – 40,335
Maritimes – 4,024Maritimes – 4,024
Quebec – 17,154Quebec – 17,154
Ontario – 11,034Ontario – 11,034
West/NWT/YK – 8,123West/NWT/YK – 8,123
2013???2013???
Re-think the in-store presentationRe-think the in-store presentation Do we want to continue with something Do we want to continue with something
similar next year?similar next year? Analytics on chba.ca?Analytics on chba.ca? Ideas? Discussion?Ideas? Discussion? How do we join forces with Delta & Genworth How do we join forces with Delta & Genworth
in a combined effort?in a combined effort?
HHSL + CHBAHHSL + CHBA
A NATIONAL A NATIONAL PARTNERSHIP SINCE PARTNERSHIP SINCE 1990!1990!