Crazy Easy Ways - Kim Garst · business owners use the platform, but aren’t really sure how to...

Crazy Easy Ways6

TO CONVERT INSTAGRAM VISITORS TO YOUR LIST

Do you have a strategy in place to convert your

Instagram followers and visitors to your email list?

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Are your visitors just passing you by? You are not alone. Many business owners use the platform, but aren’t really sure how to incorporate it into their overall marketing or sales funnels. This article offers 6 crazy easy ways to convert Instagram visitors to your email list. Once you have some solid strategies in place to get these visitors into your marketing funnel, you can use Instagram knowing all your hard work is worthwhile!


In your page copy, be sure to recognize and acknowledge that your visitors are from Instagram (for instance, “A warm welcome to my new Instagram followers”).

The most importance aspect of this page will be your opt-in incentive. Make sure the page includes a compelling offer that will entice them to sign up for your list; this could be a free eBook, infographic or anything else that would make them want to hand over their email address.

1. Create a dedicated landing page just for your Instagram followers

Whenever you direct your Instagram visitors to your website, make sure you are sending them to a landing page customized just for them.


2. Post a video greeting on your landing page

Assuming you have now set up a landing or ‘squeeze’ page for your Instagram visitors, creating a short video greeting or introduction can be a great way to help build a personal connection with your visitors. This doesn’t have to be (nor should be) anything elaborate: just a simple greeting, along with a brief explanation of why your visitors should sign up for your email list.

For instance, as a graphic designer, you might say: “Sign up now and I’ll tell

you my secret to creating amazing graphics using

only free tools!”.


Make sure to talk about the key benefit(s) yourfollowers will receive from the webinar (for instance,“You will learn how to get new customers withoutever having to make another cold call.”). When peopleclick through to learn more, be sure to direct them toa webinar-specific landing page that asks people toopt-in to receive their invitation.

Create a short video explaining and promoting an upcoming free webinar, and share it on Instagram.

3. Promote a webinar on Instagram.


If you offer ‘gated’ content on your site – for

instance white papers, eBooks or a members-

only section – take screenshots and share them

on your Instagram account. This can pique the

interest of your followers, and give them a taste

of what they can get simply by joining your list.

4. Take photos of gated content and share them on Instagram


Not only can coupons drive traffic and sales, they can helpbuild your email list. If email opt-ins are your goal, be sureto make joining your list a condition of receiving the couponcode. In my experience, in order for this to work, you needto offer a BIG discount: people aren’t usually going to clickthrough to your site and hand over their email for a 5-10%discount!

Instagram is a great channel for offering coupons.

5. Promote a webinar on Instagram.


When promoting a contest on Instagram, be sure to make leaving a valid email address an entry requirement.

Just like with coupons, make sure the prize is attractive (and expensive!) enough to warrant handing over an email address. Remember that once people sign up for your list, you can contact them each time you launch a new product or promotion; so offering a big prize now can lead to long-term, repeat sales in the long run!

There you are! 6 crazy easy ways to convert Instagram visitors to your email list! Which ones are you going to get started with?

6. Promote a contest on Instagram.


Crazy Easy Ways - Kim Garst · business owners use the platform, but aren’t really sure how to...

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