Crazy Adds
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Transcript of Crazy Adds
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10M006 - Avinash10M007 - Bharani
10M008 Sri kumar
10M009 - Chainlu
10M010 - Chaitanya10M111 - apuroopa10M112 sairam goud
10M113 bhargav
10M114 - prathap
10M115 - Abhishek
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VisionTo be in top position among all our competitors in future
To gain and maintain hardcore loyal customersTo gain much market share
To attract all age groups and all economic levels
Mission
Giving a tough competition to competitors , with lower
prices Providing different varieties according to customer tastes
and preferences
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Company Profile
Paras Pharma is one of the Indias leading FMCG
company with house hold brands in health care andpersonal care space
Girish patel is the chair person of Paras Pharma
It was started by his father Naran Bhai patel with a seed
capital of Rs 8 Lakhs
It have four decades of experience
It have the sense of successful brand launches
Quality and consumer safety is the main concern of thecompany
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Why diversification ?
Getting high profits in pharma business
Looking towards expansion
We found growth in ice cream business through our survey
It will help us to further stretch towards retail industry
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Product
We are planning to launch 6 to 10 varieties
Cone and cup50 ml , 100 ml , 250 ml , 500 ml
Price
We are following going rate pricing
Quantity Price
50 ml 10
100 ml 18
250 ml 40
500 ml 75
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PlaceWe are following 1 level distribution channel
Manufacturer Price Dealer ConsumerWe are planning to cover maximum part of urban areas ,
and then rural areas
So we are introducing 6 verities in rural areas and 10
verities in urban areasWe will buy inventories sugar , essence directly from
companies
Milk from dairy forms
Fruits and other raw materials directly from farmers
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PromotionWe are following advertising as a promotional strategy
Spending 1 cr on print mediaEconomic times , The Hindu , Deccan chronicle , India times
Eenadu , Sakshi 2.3 cr on ad making including celebrity
remunerationKareena Kapoor is our brand ambassador50 lakhs on telecasting it in different channels
72 lakhs on hordings
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Budget
We are launching 12 plants ,all in A.P
We are spending 5 % of our capital investment aspromotion cost
Our total capital is 100 cr
Detailed viewFixed assets 58.32 cr
Expenses 20.54 cr
Cash in hand 21.14 cr
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Plant 28.8 cr (12*2.4)
Machinery 27.6 cr (12*2.3)Transport 1.92 cr (12*0.16)
Expenses
Fixed Assets
Salaries 0.9792 cr
Raw materials 14.9904 cr
Promotion 4.52 cr
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Be happy
Share your feelings
By
Sharing our ice cream with all
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Be happy
Taste our ice cream
Have your peak emotion by
sharing it with all
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Be happy
Taste our ice cream
Have your peak emotion by
sharing it with all
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THANK YOU