Crayola Outdoors
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Transcript of Crayola Outdoors
Extend the Crayola brand to its outdoor line of products appealing to the 13-17 year-old
consumer, while keeping in line withthe brand’s youthful personality and
commitment to creativityand innovation.
THE CHALLENGe
Showcase the Crayola Outdoors messageof “coloring everywhere” by allowing
consumers to literally color the world around them with the use of Mobile GPS.
THE idea
Crayola’s Color Everywhere Application can be downloaded onto any GPS enabled cell
phone by text messaging a predetermined dowload number. Once the application
is installed, users can chosebetween different colors to use in their GPS artwork.
THE Creative Vision
THE Creative VisionThe application tracks the phone’s location and
records its movement through the use of Mobile GPS, allowing people to literally color the
world everywhere they go. Later, users can view their GPS artwork on the
Color Everywhere Mini-Site utilizing Google Earth’s world view.
THE Results
GPS artwork that literally allowsusers to color everywhere.
THE Results
From tracking your day-to-day routine...
THE Results
...to sending a message...
THE Results
...to simply expressing your creativity.