Crane Locator pitch 2016-08-25
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Transcript of Crane Locator pitch 2016-08-25
Crane-locator.com
The Marketplace and Information Hub for the Project Logistics Industry.
We digitalize the equipment and services of the Project Logistics industry!
We have identified a narrow, targeted industry niche in construction and
transportation business - Project Logistics.
This is a super-heavy oversized cargo, loading, transportation and installation
at the site. Each step of the above requires engineering and planning.
This large and heavy pieces of equipment produced for onshore and
offshore projects around the World.
Main idea
Gas turbine project
● Made in France by Alstom. ● Weight 220 t, Dimensions: 9 m x 4.20 m x 3.8 m (= 5 heavy-duty trucks with trailers as one body
with large size)● Project preparation is 14 main steps from France to Kazakhstan - delivery and installation. ● Required 9 special equipment units and 10 related services, all in different countries:
○ module trailer 220 t, trucks push/pull 250 t, harbor cranes, vessel, harbor crane, barge class sea-river, mobile crane 400 t, module trailer, mobile crane 220 t+, skidding system.
○ pilot car services, stevedore, customs broker, pilot car.
Real Use-case
Market Problems
● Difficult to search special equipment & services in
the required region
● Equipment and services idle during a long time.
● Equipment used irrationally: for one project
equipment too big for small job and other too small
to proceed safe.
● Large amount of debts between companies
● Unverified equipment and companies
● Payments to intermediaries
= No good structured information
Solution
● Crane-Locator connects Heavy-Lift and Transport Project equipment & Owners services, Searchers and Contractors.
● It helps searchers to find right machinery by requested parameters and in requested region for rent or purchasing. Just on the map.
● It increases selling for owners and reduce the equipment downtime.● Pushing small and medium size companies to the large International market● Globally optimizes the selection of equipment and services.
Service providers
Equipment owners
Professionals
Project
Project Team
Manager
Cases of project preparationOwn team 3-rd party company Crane-Locator
People needed 3 - 2
Average skill level of managers 80% - 50%
Search for contacts, selection of companies, who has right equipment, phone calls, coordination, e-mails
100 hours - 2 hours
Duration, days 10 5 2
Total costs, € 7 500 30 000 - 60 000 137
Market Segments (42)
Air cargoBrokerCertificationsCharteringConsultingContractorCustoms brokerEngineeringEquipment partsEquipment serviceFinancesForwarding (Expedition)GPS Equipment TrackingInsurance
Lashing & Packaging CargoLeasingLiftingLogisticsManufactureMediaMerchandisingOfficial dealerOffshorePersonnel (Recruiting)Photo & Video ProductionPilot carPortRigging
Road permitRo-Ro ServiceSafetySea freightShippingSoftwareStevedoreTemporary roads & matsTesting & InspectionTradingTrainingTransportWind Energy ServicesYacht transport
Market Size €35-65 billion per year
Global Project Logistics market segments:
1. Wind Power
2. Oil/Gas/Chemical projects
3. Industrial projects
4. Construction Equipment transportation
5. Agricultural machinery transportation
6. Railway Equipment transportation
7. Yacht transportation
Competitors
Sources Equipment category cover, % Global Web Open Source
rentcranesnow com 20 ✓
indoogoo com 30 ✓ ✓
trucks4trailers com 50 ✓
Crane-Locator.com 100 ✓ ✓
Business model
Perspective
● Online tenders● Protecting transactions and
payments● Online planning equipment
with Gantt charts● Recruiting services● Industry analytics
1-st year
● Fees for Equipment and Services
requests 2-4% of deal● Subscription up to 250
eur/month● Sponsorship up to 3000
eur/month
Marketing Strategy
● Participation in exhibitions
● Content marketing, SEO
● Partnership programs
● Direct communication
● Remarketing in advertising
Roadmap
Prototype
MVP, Pivots
Active Users
Deals Commissions
Next stages
Sponsorship
Subscription Commercial
Mode
Profitability
Tenders online
Done Now
Equipment Gantt Charts
Large market players
Global Analytics System for Project
Cargo
Team
● Vladimir Herasymenko - CVO, 11+ years as Sales Export Manager of equipment, graduated London Skills Institute, Poltava Cooperative Institute
● Olexiy Gorin - CEO, studied computer's hardware and software in National Aerospace University Kharkov, developer, project manager and business manager for 20+ years
● Oleh Korkh, Ph.D. - CTO, graduated with Glyndwr University, UK, Poltava National Technical University, developer and technology director 5+ years
● Andrey Kucherenko - COO, graduated Poltava National Technical University, developer and operation manager 5+ years
KPI for the end of August 2016
● 2200+ visitors per month● 209 registered companies● Max traction 46 new companies registrations per
month● 394 registered equipment items● Max traction 52 new equipment registrations per
month● 8k-15k Facebook post reach per week,1900
Facebook page likes, 1200 twitter followers● 680 weekly digest subscribers● No promotion, no ads, almost no SEO
After-money Revenue
Costs, € Revenue, € Profit, €
First year 252 000 152 000 -100 000
Second year 531 000 1 935 000 1 404 000
Third year 736 000 4 570 000 3 834 000
Contacts
Crane-Locator B.V.Industrieweg Oost 13AM,6662 NE, Elst, NetherlandE-mail: [email protected]