Cramer & associates cpa presentation characteristics of a successful not for profit june 2010
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Transcript of Cramer & associates cpa presentation characteristics of a successful not for profit june 2010
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Characteristics of a Successful
Not-For-Profit
It’s not all about financials!
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Introductions
• Patti Riordan– Consulting CFO-Cramer &Associates– Accounting Services Provider
• Mike Schmidt, CFRE– Vice President & Partner – Cramer & Associates
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Today’s Agenda
• Non-Profits & How They Work• Non-Profit Trends & Traits• Understanding Governance • Resources• Service & Volunteer Considerations--Benefits
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Types of Not-for-Profits
• Not-for-Profits are not all Charitable• A NFP is:
– An organization that does not distribute its surplus to owners or shareholders; but uses them to help pursue its goals
– Organized under Section 501(c) of the IRC• 26 Types • Exempt from some types of federal income taxes
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Types of Not-for-Profits
• Trade Associations – OSCPA• Charities – Canine Companions• Foundation – Ohio State Bar Association
Foundation• Fraternal – Fraternal Order of Eagles• Arts Organizations – Columbus Museum of Art• Civic League – League of Women Voters
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The Non-Profit Spectrum
Small Social Service Agency
Bill & Melinda Gates Foundation
Universities
Hospitals
Museums
Trade Associations
Service ClubsLibraries
Churches
Historical Societies
Arts & Culture Organizations
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A Look Back at the Decade
2000 2008 2009 2010
Traditional donor fundraising. Giving
is strong on all levels – annual, capital and
planned. Organizations independently
engage issues and donors.
Financial Crisis. Fundraising is
focused on basic human needs. Giving is more
localized. Only the strongest of cases were supported.
Funding levels improve. Donor
interests are reset and new patterns of
communication, participation and
funding are emerging.
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Giving USA: The Numbers2008 Contributions: $307.65 billion by source of contributions
($ in billions – All figures are rounded)
Individuals$229.28
75%
Corporations$14.50
5%
Foundations$41.2113%
Bequests$22.66
7%
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Source: Giving USA 2009 - Giving USA FoundationAll Figures Are Rounded. Total May Not Be 100%
Religion 35%
Education 13%
Human Services 8%
Health 7%
Public-Society Benefit 8%
Arts, Culture & Humanities 4%
International Affairs 4%
Environment/Animals 2%
Foundation Grants to Individuals 1%
Gifts to Grantmaking Foundations, 11%
Unallocated Giving 6%
2008 Contributions: $307.65 BillionType of Recipient Organization
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Donor Pyramid
Annual Giving
Planned Giving
Major Giving
Donor Contact
Donor Growth
Donor Commitment
Identification
Interest
Involvement
Investment
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Gift Table
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Today’s Environment
• Highly competitive - organizations can not afford mistakes or mixed messages
• Duplication of services no longer tolerated – donors expect collaboration and partnerships
• Entrepreneurial/earned income strategies most successful – funding to help generate new revenue for the organization to become more self sustaining
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Today’s Environment
• Transparency and Accountability– Cost Accounting
• Donors want to know where their money is going• Donors increasingly want to fund specific initiatives
– Restricted and Unrestricted Funds
• Allocating General Costs
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Today’s Environment
• 990 Enhancements– Public information on salaries, policies, etc. has
caused some heartburn• Since the information is reported both calendar and
fiscal year in places; questions arise:– “I didn’t think we paid ‘him/her’ $xx,xxx”!
• Spousal travel and other perks sensitivities • New disclosures make it mandatory that a point-person
be capable of fielding questions about 990 data• Form 990 information will receive heightened
attention
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Cure Cancer
Eternal Salvation
Send a kid to camp
Support your University
Rescue Puppies
Save the EnvironmentGirl Scout Cookies
PTO & Booster Clubs
Performing Arts
Historical Society
Hospital Parks & Recreation
Grant a WishDisaster Assistance
The Competitive Environment
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Non Profit Roles
• Executive Director (most important!)• Development Director• Board of Directors • Advisory Council • Other Paid Development Staff • Paid Staff in Non-Development Roles• Other Volunteers• Outside Contractors and Consultants
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Successful Traits
• Strong Charismatic Leader– Small organization leaders must wear several hats– Large organizations – visionary, strong manager
• Board Leadership– Sometimes boards are well-intentioned but not
effective– Effective Boards have defined job descriptions
with term limits
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Successful Traits
• Development Office (think like a for-profit)– This person must be able to wear many hats– Has to be comfortable with people and asking for
money– They have to believe in the organization– They have the highest turnover rate due to burn
out, lack of passion for the organization, often follow money rather than cause
– Longevity helps
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Successful Traits
• Focused and Clear Mission– Do one thing and do it well
• Diversifying sometimes leads to losing sight of the mission.
– Over 500,000 NEW not-for-profits have been established since 2000.
– The Columbus and Cleveland Foundations have encouraged similar NFPs to merge
– New Forms of Communication
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•Challenges
• Branding– Recognition does not equal Understanding
• Easter Seals• Salvation Army• March of Dimes
– Central Ohio Furniture Bank• fka Columbus MAP (Material Assistance Providers)
– Painted Dog Conservation• fka African Wild Dogs
– Ronald McDonald House– Buckets for the Cure!
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New Forms of Communication
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New Forms of Communication
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New Forms of Communication
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Resources
• Guidestar – www2.guidestar.org
• Free online resource to capture 990• Paid subscription gives access to more information but
data is generally available on not-for-profit’s website
• Foundation Center Online– Fconline.foundationcenter.org
• Paid subscription only• US Public Foundations
– Mission, Grants information, Board Members
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Resources
• Association of Fundraising Professionals– www.afpnet.org
• Fundraising and philanthropic trends• Fundraising News
• Chronicle of Philanthropy– Philanthropy.com
• Pulse of philanthropic giving worldwide• Expanded content for subscribers
– Discounted online subscription
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Resources
• The Center of Philanthropy @ IUPUI– www.philanthropy.iupui.edu
• Research institution on philanthropy
• Blogs– Some recommendations:
• www.futurefundraisingnow.com (Jeff Brooks)• www.burksblog.com (Penelope Burk)
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As a Client or Volunteer• Loyalty• Exposure• Greater Sense of Fulfillment• Impact causes close to you
Caution – Do not treat unprofessionally!
Benefits of Non-Profits
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Summary and Conclusion
Thank You!
614.766.GIVE (4483) [email protected] (4483) [email protected] [email protected]
For the entire presentation visit: http: www.slideshare.net
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