Crail food festival: Winning
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Transcript of Crail food festival: Winning
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Crail Food Festival
How Facebook and Twitter helped launch a community event
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Crail: Village Life
• Scottish Coastal Village• Population c. 1,700 (2001 Census)• Situated 10 miles from St Andrews• Edinburgh approx. 50 miles• Dundee approx. 23 miles• East Neuk Village• Famous Harbour
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Crail Business Environment• Crail Pottery attracts 22,000 visitors per annum (Fife Facts 2008)• Crail Museum attracts 10,500 visitors per annum (Fife Facts 2008)• Crail Golfing Society – Balcomie Links & Craighead• Tourism a large part of the Crail economy but large number of small
providers• In March 2010 a group of local business owners got together to form
Crail Business Forum – social event held April 2010• By May 2010 a business directory had been collated, printed,
distributed in village• Copies also available in local shops & listed on AboutCrail.co.uk• Large number of tourism related businesses, hotels – guest houses –
B&Bs – cafés – self-catering homes – caravan parks• Other businesses – tradesmen (17), retailers (19), others (16)
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Food Festival Ideas
• Strong message about eating locally, healthy eating, supporting local shops, reducing food miles
• Graham Anderson & Finlay Kerr – both guest house owners in Crail - started to plan a food festival
• Crail Harbour known for seafood but don’t want to restrict festival to seafood
• Crail already has two festival events:– Crail Community Festival (last 2 weeks in July)– East Neuk Festival (first 5 days of July)
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Festival ideas presented
• Social evening for business group in September 2010
• Graham Anderson and Finlay Kerr presented their ideas for a Crail Food Festival
• Susan McNaughton did a quick presentation on using Social Media to boost business
• The idea of launching a Crail Food Festival began to take shape
• Susan wrote a blog post with a summary of ‘where we are’ (Coconuts don’t grow in Crail)
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Crail Food Festival publicity
• This is a new festival event for 2011• There is no funding (yet)• We need to create a buzz• We reserve a domain name www.crailfoodfest.co.uk• We set up a Facebook Page –
facebook.com/Crail.Food.Festival in Sept 2010• We set up a Twitter Account in Sept 2010
twitter.com/CrailFoodFest• Local artists at Crail Gallery design a leaflet and
copies are printed in late October 2010 – funded by a donor
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Crail Food Festival – Facebook wins• We started posting updates about the Crail Food Festival and
building a ‘following’• An early consequence was that a local producer posted this on our
Facebook Wall
Producer asks to participate
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Crail Food Festival – More Facebook Wins
• Before long others were joining in
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Crail Food Festival – Twitter Wins• Accommodation provider gets booking as a direct result of Twitter activity
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Crail Food Festival
• Social media in action• Supporting a community event• When were you last in Crail?• Plan your next visit for 17-19 June 2011