Crafting Your 10-Minute Pitch
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THE 10-MINUTE PITCH WEEK 2: PITCH PROGRAM PRESENTED BY SPONSORED BY
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It is critical to have a compelling pitch. Pitching means capturing your audience by telling a great story, knowing your material and having a simple ask at the end of your pitch. You might be asking for funding, a sale, or just simply, a follow up meeting. The DEC has created a 3-week pitch program that helps refine and practice your pitch - both your elevator pitch and a 10-minute pitch. The Pitch Practice Winter program is sponsored by Microsoft Bizspark.
Transcript of Crafting Your 10-Minute Pitch
T H E 1 0 - M I N U T E P I T C H
W E E K 2 : P I T C H P R O G R A M
P R E S E N T E D B Y
S P O N S O R E D B Y
Pitch Deck
Stand on their own. Pitch deck = business plan.
2 pitch decks (one for circulating, one for in-person)
The 10 Page Slide Deck
Elevator Pitch
Problem
Solution
Business Model
Underlying Magic
Marketing
Competition
Team
Money/Milestones
Summary
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1. Elevator Pitch
Introduce yourself.
KISS.
2. Problem
What is the problem in the market you are addressing.
Take it down to the customer level.
Include stats or data.
Is it a Painkiller or a vitamin.
3. Solution
Explain how your product or service solves the problem you’ve already stated.
Discuss the status of your product and any customer engagement to date.
4. Business Model
Describe how you will monetize your solution
Include who buys, how much they pay, and how often they pay (recurring, upsells, etc.)
5. Underlying Magic
Describe what process or intellectual property make your solution work.
Use charts or graphics to display the inner workings.
Be careful not to disclose anything proprietary that has not been protected.
6. Marketing
Discuss your core sales strategy and go to market plans.
Describe the ecosystem of your market/industry by showing buyers, sellers, producers, distributors, decision
makers, etc. and carefully explain how you fit.
Describe sales cycle for your solution.
7. Competition
Build a competitive matrix with 3-5 key competitors in the market or close to entering.
Compare your solution to theirs with 3-5 key di!erentiators/features.
Use numbers and value rather than subjective descriptors (i.e. don’t use smiley faces, colors, etc.)
8. Team
Show 3-5 key team members.
Include specific, relevant information to this company/industry or the role.
Include experience with startups in the past.
Include relevant advisors/board members if team is small.
9. Money/Milestones
Create a chart/timeline that showcases historical and projected cash investment and milestones.
Show what you have achieved and what you are going to achieve.
Be development and customer focused in your milestones.
10. Summary
Summarize your elevator pitch.
Summarize your key value proposition points.
Reiterate milestones achieved and next in line.
Ask for the money you need next.
Backup SlidesFinancial Projections
Technical summary
Video/Demo Screenshots
Market Analysis
Use of Funds
Investor ROI/IRR Calculations
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It is necessary to prepare.Present in a meaningful way. Ad-lib. Change voice volume.Adapt to your audience.
Focus on visuals.
10 tips for your 10 minute pitch
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Make interesting slides.Make the font bigger.Anticipate questions.Demo.Listen to feedback.
10 tips for your 10 minute pitch
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