Crafting the brand positioning part 2

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Crafting the Brand Positioning John Rocky Leona

Transcript of Crafting the brand positioning part 2

Page 1: Crafting the brand positioning part 2

Crafting the Brand Positioning

John Rocky Leona

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Outline

• #BeDifferent

• #Heart+Mind

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Page 4: Crafting the brand positioning part 2

#BeDifferent: Brand Differentiation in Achieving

Competitive Advantage

● Employee ● Channel

● Image ● Image

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#Heart+Mind=EmotionalBranding

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#EmotionalBranding

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Three Traits of Emotional Brands

● strong people-focused corporate culture

● distinctive communication style and philosophy

● compelling emotional hook

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Analyzing Potential Threats from Competitors

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Crafting the Brand Positioning

John Rocky Leona


Crafting the brand positioning philips

Crafting the brand positioning philips

CHAPTER 11 Crafting the Brand Positioning. In this chapter I will teach you the following parameters 1.Understanding what is meant by brand positioning.

CHAPTER 11 Crafting the Brand Positioning. In this chapter I will teach you the following parameters 1.Understanding what is meant by brand positioning.

3.1 BRAND POSITIONING & VALUES BRAND POSITIONING & VALUES.

3.1 BRAND POSITIONING & VALUES BRAND POSITIONING & VALUES.

Chapter 9 - Crafting the Brand Positioning

Chapter 9 - Crafting the Brand Positioning

Nespresso - Crafting the Brand Positioning

Nespresso - Crafting the Brand Positioning

WHAT IS A BRAND POSITIONING - Mashesha Stoves · > what is a brand positioning > brand positioning > brand positioning the sol ution > brand positioning > brand positioning > brand

WHAT IS A BRAND POSITIONING - Mashesha Stoves · > what is a brand positioning > brand positioning > brand positioning the sol ution > brand positioning > brand positioning > brand

CRAFTING A POSITIONING STRATEGY FOR THE SOUTH …

CRAFTING A POSITIONING STRATEGY FOR THE SOUTH …

Crafting the Brand Positioning

Crafting the Brand Positioning

10 Crafting the Brand Positioning 1. 10-2 Chapter Questions How can a firm choose and communicate an effective positioning in the market? How are brands.

10 Crafting the Brand Positioning 1. 10-2 Chapter Questions How can a firm choose and communicate an effective positioning in the market? How are brands.

Final Markma Group 4 Presentation Chapter 10 Crafting the Brand Positioning

Final Markma Group 4 Presentation Chapter 10 Crafting the Brand Positioning

a rke ti ng a n ag ement Chapter 10 & 11 ² Creating Brand ... · Chapter 10 & 11 ² Creating Brand Equity & Crafting the Brand Positioning Md Afnan Hossain ² Lecturer SouthEast

a rke ti ng a n ag ement Chapter 10 & 11 ² Creating Brand ... · Chapter 10 & 11 ² Creating Brand Equity & Crafting the Brand Positioning Md Afnan Hossain ² Lecturer SouthEast

Brand Positioning

Brand Positioning

Product and Brand Positioning - …class.classmatandread.net/Branding/Brand Positioning.pdf · Product and Brand Positioning I. Foundations of Brand Positioning ... Pepsi in particular

Product and Brand Positioning - …class.classmatandread.net/Branding/Brand Positioning.pdf · Product and Brand Positioning I. Foundations of Brand Positioning ... Pepsi in particular

Crafting a brand identity

Crafting a brand identity

MARKETING MANAGEMENT Crafting the Brand Positioning.

MARKETING MANAGEMENT Crafting the Brand Positioning.

10-1 MARKETING MANAGEMENT 10 Crafting the Brand Positioning.

10-1 MARKETING MANAGEMENT 10 Crafting the Brand Positioning.

MARKETING MANAGEMENT 13 th edition 10 Crafting the Brand Positioning KotlerKeller.

MARKETING MANAGEMENT 13 th edition 10 Crafting the Brand Positioning KotlerKeller.

Crafting the Brand Positioning. The Three Major Steps in Target Marketing.

Crafting the Brand Positioning. The Three Major Steps in Target Marketing.

CRAFTING THE BRAND POSITIONING - Ravjot Panditaravjotpandita.weebly.com/uploads/1/1/9/7/11978103/positioning_2.pdf · Dabur Amla Makes Hair glossy ... Positioning the brand by target

CRAFTING THE BRAND POSITIONING - Ravjot Panditaravjotpandita.weebly.com/uploads/1/1/9/7/11978103/positioning_2.pdf · Dabur Amla Makes Hair glossy ... Positioning the brand by target

Crafting the Brand Positioning - pourlesage - homerubybuccat.wikispaces.com/file/view/Craft… · PPT file · Web view · 2014-12-08Developing and Establishing a Brand Positioning.

Crafting the Brand Positioning - pourlesage - homerubybuccat.wikispaces.com/file/view/Craft… · PPT file · Web view · 2014-12-08Developing and Establishing a Brand Positioning.