CRAFT & HOBBY ASSOCIATION 2012 State of the Craft Industry

Full Year 2012

Key Insights

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Twelve Craft-Specific Crafting Categories

Scrapbooking/Card Making/ Paper Crafting

Jewelry Making Floral Crafts Cake and Food Decorating (and other Food Crafts)

Ready-to-Decorate Wood Crafts Knitting Crochet Cross-Stitch, Embroidery, Needlepoint, Needle Felting, etc.

Fabric Sewing Ready-to-Decorate Fashion Crafts Painting/Drawing/Calligraphy/

Print Making Sculpture/Pottery/

Glass Crafting (Non-Jewelry)

Ethnically, crafters are fairly representative of the U.S. population and not different from non-crafters.

Nearly half (47%) of crafters reporting being crafters for ten or more years.

Who are crafters?

Crafters are significantly more likely to be female, have larger households, have children, and be younger than non-crafters.

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Median age is between 35 and 44

Average 2.94 people per household

42% have children

How many crafters are there?

Survey results indicate that at least 62.5 million people participated in one or more crafting activities during the last year.

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Size of Crafting Community in U.S. Crafters

% Number

Scrapbooking/Card Making/Paper Crafting 10% 23.0 M

Jewelry Making 7% 15.8 M

Floral Crafts 4% 9.9 M

Cake and Food Decorating (and Other Food Crafts) 8% 18.8 M

Ready-to-Decorate Wood Crafts 4% 10.3 M

Knitting 5% 11.9 M

Crochet 6% 14.7 M

Cross-Stitch, Embroidery, Needlepoint, Needle Felting, etc. 6% 13.6 M

Fabric/Sewing Crafts 8% 18.7 M

Ready-to-Decorate Fashion Crafts 2% 5.1 M

Painting/Drawing/Calligraphy/Print Making 9% 21.0 M

Sculpture/Pottery/Glass Crafting (Non-Jewelry) 3% 6.8 M

Kid's Crafts 6% 14.3 M

All Other Crafts (not specifically listed above) 6% 14.3 M

The table shows the estimated number of all crafters working during the last year in each of the crafting categories tested.

Because the average crafter reports working in 2.96 crafting categories, these numbers total about three times more than the estimated number of crafters.

The most popular crafting categories are highlighted by yellow.