Craft great products through collaboration
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Craft great products through collaboration Leo Marti & Fred Smith UX&D
Transcript of Craft great products through collaboration
Craft great products through collaboration
Leo Marti & Fred SmithUX&D
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Introduction
The BBC has 16,000 employees
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Introduction
Over 50 websites and apps
35 million browsers a day
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Introduction
8 main internal tools
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Introduction
138 UX Designers17 teamsEmbedded in the product team
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Design Process
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Research - Product + User discovery
Difference between UX and PO researchU
X
PO
User interviewsStakeholder requests
Observe usersDo user surveys
Competitive analysis
Understand the business
Understand the users
Focus group
Trend analysisUsage data analytics
Card sorting
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Research - Product + User discovery
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Research - Product + User discovery
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Research - Product + User discovery
Share what you learn
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Roadmap - Research helps shaping the roadmapUX & PO findings are mapped to Goals
Epics aligned to goals are used to build roadmap
Current Quarter - In Progress20% flexible, client requests30% Goal Area 130% Goal Area 220% Business As Usual
Q3Y1Goal Area …Goal Area …
Q4Y1Goal Area …Goal Area …
H1Y2Goal Area …Goal Area …
H2Y2Goal Area …Goal Area …
H1Y3Goal Area …Goal Area …
H2Y3Goal Area …Goal Area …
User, Client, Business GoalsGoal Area 1
Goal Area 2Goal Area 3Goal Area 4
Goal Area …Goal Area …
Goal Area …Goal Area …
UX!
PO!
User interviewsMeet stakeholder
Observe users Do user surveys Competitive
analysisUnderstand the business
Understand the users
Focus group
Trend analysis
Usage data analytics
Card sorting
Next Quarter – In Planning , Committed
20% flexible30% Goal Area 330% Goal Area 420% Business As Usual
UX findings also inform design of features within scope of current goals and PO priorities !
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Roadmap - Research helps shaping the roadmap
Open and transparent
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Roadmap - Research helps shaping the roadmap
UX&D
Current Quarter - In ProgressSumologic migrationAccess – Vivo 2 factorContent library usability and responsivenessHigh priority bugs, content library bugs and tech debt
Q3Y1AWS mig’nUser mgtNon-AV files
Q4Y1Mixed media forms and usability
H1Y2Goal Area …Goal Area …
H2Y2Goal Area …Goal Area …
H1Y3Goal Area …Goal Area …
H2Y3Goal Area …Goal Area …
User, Client, Business GoalsUser Goal - Access product - on own device
User Goal – Find Content – Content libraryUser Goal – Create Content – included AV content
User Goal – Create Content – author contentClient Goal – Set up and Manage Users
User Goal – Create Content – non-AV file contentBusiness Goal – Operational Saving - AWS account migration
User Goal – Create Content – flexible mixed media docsClient Goal – Create Forms – flexible mixed media docs
User Goal – Find Content – scale to larger projectsUser Goal – Create and Edit Content - resilience
Client goal – Retrieve and Display Content - resilienceClient goal – Access Product - extend to external users
….
Next Quarter – In Planning , Committed
flexAV integrationAuthoring improvementsHigh priority and content creator bugs
UX!
PO!
User interviews – mixed media doc pain point
Stakeholder request and trend for more flexible working
User survey – finding content, adding AV and other content
Usage and performance data analytics – capacity planning
Card sorting – AV integration design
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Create - Come up with ideas as a team
Multidisciplinary and collaborative process
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Create - Come up with ideas as a team
Focus on value brought to users, firstly on solving pain points
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Create - Come up with ideas as a team
Converge & Refine
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Test
Test early and low fidelityGorilla, cheap and quickSlowly increase the fidelityInvolve the team
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Conclusion
UX is part of product discovery and used at a strategic levelWe use data and value user researchWe collaborate and are transparentUX bring together Product Managers, Developers and users
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