CPUT Research Presentation_22 Aug 2015_ SAM option NTitus DESKT

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SLOW TOURISM DEVELOPING A MODEL Nawaal Titus (MTech student) CPUT Cape Town Campus NDT/TESA RESEARCH SEMINAR 2-3 SEPTEMBER 2015 at University of Venda

Transcript of CPUT Research Presentation_22 Aug 2015_ SAM option NTitus DESKT

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SLOW TOURISM DEVELOPING A MODEL

Nawaal Titus (MTech student) CPUT Cape Town Campus

NDT/TESA RESEARCH SEMINAR 2-3 SEPTEMBER 2015 at University of Venda

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INTRODUCTION – PRESENTATION FORMAT

1. What is slow tourism?

2. Study site: Kirstenbosch National Botanical Gardens (KNBG)

3. Research design

4. Findings & developing- Slow tourism model

5. Conclusion

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1. WHAT IS SLOW TOURISM ?

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1. WHAT IS SLOW TOURISM?

• NOT tourism for old people !

• Usually viewed in a negative context “backwardness”

• Antithesis to mass tourism

• Stem from Slow Food Movement in Italy (founder Petrini - Rome in 1980’s)

• Slow Travel/Tourism, Slow Cities (Citta Slow), Slow Food were formed under this umbrella

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1. WHAT IS SLOW TOURISM ?

DEFINITIONS

• 'taking time' and 'attachment to a particular place‘, using all five senses in the tourism experience

• alternative to air and car travel where people travel slowly overland, stay longer and travel less

• Trip being slow, enabling closer observation rather than simply sight-seeing… limited use of cars or other motor transport

(Authors: Matos 2004; Dickinson and Lumsdon (2010); Sugiyama and Nobuoka (2007)

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2. STUDY SITE: KNBG

• 2004 KNBG declared a UNESCO World Heritage Site • Cited the most beautiful garden in Africa (Huntley, 2012) located -

south slope of Table Mountain

• Gardens is 102 years in existence, attracts 696 780 visitors per year (international and local visitors) SANBI, 2014

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2. STUDY SITE: KNBG Slow tourism activities in KNBG Landscape photography Walks and single day hikes Environmental education (Greening Programmes) Braille route tours for the sight challenged Picnics, exercise and yoga, open air cinema, art exhibitions, bird watching, guest house accommodation, exhibitions and events

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2. STUDY SITE: KNBG

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3. RESEARCH DESIGN

Aim of the study • Understand and examine the slow movement

and its sub-sectors – little is known and published about this subject and in South Africa

• If visitors are gravitating towards slow tourism ideals – reducing pace (leisure lifestyles)

• Developing a slow tourism model within the SA context

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3. RESEARCH DESIGN

• A predominantly qualitative study was conducted & some quantitative information

• Qualitative study took the form of a grounded theory approach

• Grounded theory used in sociology studies –

• Observed the phenomenon, then figured out the relationship, which lead to a theory

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3. RESEARCH DESIGN • Research populations – Two

( i) KNBG visitors and (ii) KNBG staff

• Tools and techniques

(i) non-participant observations

(ii) non-schedule structured and scheduled structured interview questions

• Purposive sampling method selected

• Sample size – 256 visitors ( 187 observed and 69 interviewed)

• Sample size – one KNBG senior staff member (interviewed)

• Thematic analysis used to analyse observation and interview data

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4. FINDINGS AND DEVELOPING A

SLOW TOURISM MODEL

• Majority of visitors (main reason for visit) to walk, explore fauna and flora, greenery & open fresh air and space, sound of birds, natural beauty made them feel relaxed and rejuvenated

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4. HOW WAS THE MODEL DEVELOPED???

o el or t e e elop ent o slo touris at eritage sites an protecte areas

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4. DEVELOPING A SLOW TOURISM MODEL

Model for the development of slow tourism at heritage sites and protected areas

Source: Titus N and Spencer JP. 2015. African Journal of Hospitality, Tourism and Leisure Vol 4(2),

Online @ http//: www.ajhtl.com

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4. DEVELOPING A SLOW TOURISM MODEL

• Data findings indicate there is a demand for slow tourism activities – Slow tourism model is based on the demand and supply theory

• Demand is represented by the red box

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4. DEVELOPING A SLOW TOURISM MODEL

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4. DEVELOPING A SLOW TOURISM MODEL

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4. DEVELOPING A SLOW TOURISM MODEL

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4. DEVELOPING A SLOW TOURISM MODEL

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5. CONCLUSION AND FUTURE RESEARCH • In the 1996 Tourism White Paper responsible tourism closely

resemble slow tourism But… • Do not discourage using lower carbon travel modes, and for the

tourism activity to be enjoyed at a relaxed pace to fully value the experience, environment and local people

• Possible negative effects of mass tourism on the destination and natural environment can contribute to the decline stage of the tourism area life cycle were not considered

• No SA government policies mentions the development of slow tourism or refers to slow tourism

• Future Research: Niche tourism products are constantly emerging creating a more green conscious visitor More qualitative studies that focus on visitor quality and behavioural trends are required Slow tourism model can form a basis for future responsible and slow tourism studies which is practically non existent in SA

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THANK YOU

Photograph source: In the presentation taken by Titus N 2014 at KNBG. Except for the Ariel view of KNBG

Nawaal Titus [email protected]