CPUT Research Presentation_22 Aug 2015_ SAM option NTitus DESKT

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Transcript of CPUT Research Presentation_22 Aug 2015_ SAM option NTitus DESKT

  • SLOW TOURISM DEVELOPING A MODEL

    Nawaal Titus (MTech student) CPUT Cape Town Campus

    NDT/TESA RESEARCH SEMINAR 2-3 SEPTEMBER 2015 at University of Venda

  • INTRODUCTION PRESENTATION FORMAT

    1. What is slow tourism?

    2. Study site: Kirstenbosch National Botanical Gardens (KNBG)

    3. Research design

    4. Findings & developing- Slow tourism model

    5. Conclusion

  • 1. WHAT IS SLOW TOURISM ?

  • 1. WHAT IS SLOW TOURISM?

    NOT tourism for old people !

    Usually viewed in a negative context backwardness

    Antithesis to mass tourism

    Stem from Slow Food Movement in Italy (founder Petrini - Rome in 1980s)

    Slow Travel/Tourism, Slow Cities (Citta Slow), Slow Food were formed under this umbrella

  • 1. WHAT IS SLOW TOURISM ?

    DEFINITIONS

    'taking time' and 'attachment to a particular place, using all five senses in the tourism experience

    alternative to air and car travel where people travel slowly overland, stay longer and travel less

    Trip being slow, enabling closer observation rather than simply sight-seeing limited use of cars or other motor transport

    (Authors: Matos 2004; Dickinson and Lumsdon (2010); Sugiyama and Nobuoka (2007)

  • 2. STUDY SITE: KNBG

    2004 KNBG declared a UNESCO World Heritage Site Cited the most beautiful garden in Africa (Huntley, 2012) located -

    south slope of Table Mountain

    Gardens is 102 years in existence, attracts 696 780 visitors per year (international and local visitors) SANBI, 2014

  • 2. STUDY SITE: KNBG Slow tourism activities in KNBG Landscape photography Walks and single day hikes Environmental education (Greening Programmes) Braille route tours for the sight challenged Picnics, exercise and yoga, open air cinema, art exhibitions, bird watching, guest house accommodation, exhibitions and events

  • 2. STUDY SITE: KNBG

  • 3. RESEARCH DESIGN

    Aim of the study Understand and examine the slow movement

    and its sub-sectors little is known and published about this subject and in South Africa

    If visitors are gravitating towards slow tourism ideals reducing pace (leisure lifestyles)

    Developing a slow tourism model within the SA context

  • 3. RESEARCH DESIGN

    A predominantly qualitative study was conducted & some quantitative information

    Qualitative study took the form of a grounded theory approach

    Grounded theory used in sociology studies

    Observed the phenomenon, then figured out the relationship, which lead to a theory

  • 3. RESEARCH DESIGN Research populations Two

    ( i) KNBG visitors and (ii) KNBG staff

    Tools and techniques

    (i) non-participant observations

    (ii) non-schedule structured and scheduled structured interview questions

    Purposive sampling method selected

    Sample size 256 visitors ( 187 observed and 69 interviewed)

    Sample size one KNBG senior staff member (interviewed)

    Thematic analysis used to analyse observation and interview data

  • 4. FINDINGS AND DEVELOPING A

    SLOW TOURISM MODEL

    Majority of visitors (main reason for visit) to walk, explore fauna and flora, greenery & open fresh air and space, sound of birds, natural beauty made them feel relaxed and rejuvenated

  • 4. HOW WAS THE MODEL DEVELOPED???

    o el or t e e elop ent o slo touris at eritage sites an protecte areas

  • 4. DEVELOPING A SLOW TOURISM MODEL

    Model for the development of slow tourism at heritage sites and protected areas

    Source: Titus N and Spencer JP. 2015. African Journal of Hospitality, Tourism and Leisure Vol 4(2),

    Online @ http//: www.ajhtl.com

  • 4. DEVELOPING A SLOW TOURISM MODEL

    Data findings indicate there is a demand for slow tourism activities Slow tourism model is based on the demand and supply theory

    Demand is represented by the red box

  • 4. DEVELOPING A SLOW TOURISM MODEL

  • 4. DEVELOPING A SLOW TOURISM MODEL

  • 4. DEVELOPING A SLOW TOURISM MODEL

  • 4. DEVELOPING A SLOW TOURISM MODEL

  • 5. CONCLUSION AND FUTURE RESEARCH In the 1996 Tourism White Paper responsible tourism closely

    resemble slow tourism But Do not discourage using lower carbon travel modes, and for the

    tourism activity to be enjoyed at a relaxed pace to fully value the experience, environment and local people

    Possible negative effects of mass tourism on the destination and natural environment can contribute to the decline stage of the tourism area life cycle were not considered

    No SA government policies mentions the development of slow tourism or refers to slow tourism

    Future Research: Niche tourism products are constantly emerging creating a more green conscious visitor More qualitative studies that focus on visitor quality and behavioural trends are required Slow tourism model can form a basis for future responsible and slow tourism studies which is practically non existent in SA

  • THANK YOU

    Photograph source: In the presentation taken by Titus N 2014 at KNBG. Except for the Ariel view of KNBG

    Nawaal Titus [email protected]

    mailto:[email protected]