Your Easy Web Solutions

Helping Your Business Succeed Online

Day 1

Alexei Kouleshov

Who I Am

• Internet Marketing Strategist• Google Adwords Certified Partner• Author• Online Lead Generation Specialist• Create PT Wealth Digital Marketing

Achievements

• Our Internet Secrets – 7 Figure Business • Shortcuts Software – New Business Avenues• Luggage Direct – Doubled and Sold• Best Client in Last 12 Month Made $1.1M• Trade Businesses – Changing Models

So How Did It All Start?

Agenda For Next 2 Days

• Basics Of Marketing• Website• Hot Seat• Tools• Traffic Driving Strategies• Outsourcing• Strategy

What is Marketing?

• Media• Market• Message

Media

• Types of Media• Radio• TV• Newspaper/Magazine• Internet

Market

• Who is your customer?• Location• Age• Gender• Family Status• Income• Interests

Who is Your Ideal Customer?

• 5 Minute Exercise

Message

• Headline• Supporting Content• Call To Action• Urgency• Credibility

Message

• Wants• Fears• Frustrations

• Headline• Content• Call To Action

Message

• Wants• Fears• Frustrations

• Headline• Content• Call To Action

Message

• Wants• Fears• Frustrations

• Headline• Content• Call To Action

Message Targets

• Wants• Fears• Frustrations

Wants, Fears and Frustrations - Message

• 5 Minute Group Exercise

Product/Service – Trigger Points

• Price• Value• Benefits• Features• Point of Difference• Outcome

• Discussion - Exercise

Your Marketing

• Offer• Urgency Factor• Aimed At Target Market• Addresses Wants, Fears and Frustrations• Where Do These People Spend Their Time?

• Lunch Exercise

Product/Service – Trigger Points

• Price• Value• Benefits• Features• Point of Difference• Outcome

Let’s break for lunch?

Your Website

• Do you have a website?• Is it good?• How do you know if its good or bad?• Who has a better website?• Why?

Website

• Action Point In Your Marketing• Easy To Follow• Mobile Friendly• Easily Updated (CMS)• Reflects Your Brand/Personality• Content is King

Website – Types Of Pages

• Statics Pages• Doesn’t change• Around 250-300 words

• Blog Posts• Short• Journal format• Dated• Categorised

Website – Static Pages

• Home• About• Services• Contact• Privacy Policy• Disclaimer

Website – Key Elements

• Structure• Content• Setup

Website – Page Structure

Website – Content

• Based Around Keywords• Headline• Body• Images• Meta Title & Description• Optimal setup (SEO)

Keyword Planner Tool

Click here to go to Google Keyword Planner

Wordpress Demo

• Content Optimisation• Live SEO Preview• Click here

Landing Pages

• Single Call To Action• Aimed At One Product/Service• Tailored To Target Market• Keyword/Interest Focused

• Eg. Sage Apartments

Website - Tracking

• Unique Visitors• Pages Per Visit• Time on Page• Bounce Rate• Goal Conversions

• Google Analytics

Website – Google Analytics

• Multiple Actions – Family Car Rentals• Enquiry Driven – Sage Apartments

Let’s take a break?

80/20 Principle

Pareto Principle

• 80% Of Your Results Come From 20% Of Your Efforts• 20% Of Your Business Is Where Real Profit Is• Niche With Niche

Hot SeatLead Generation Interview

Questions?

Tomorrow

• Traffic Driving Strategies• Marketing Budgets• Tools• Special Guest• Outsourcing• Strategy