CPL - Investment Overview
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Transcript of CPL - Investment Overview
Digital Publishing Investment Opportunity – Update Mar 2013
Digital Publishing - Web -‐ Daily - iPad -‐ quarterly - Mobile
Specialist Sport Titles - Cycling -‐ 2011 - Rugby -‐ 2013 - Tri – 2014 - Running – 2015 - and more
The Market Opportunity - UK publishing worth 4bn* - Digital advertising double digit growth - Cycling is fastest growing sport in UK - 1.3m new ‘customers’ every year** - Running is top seller in sector - Triathletes highest spenders - Rugby World Cup in UK 2013 and 2015
*Future of Publishing -‐ NESTA Jan 2012 **The British Cycling Economy -‐ LSE August 2011
Revenue Streams - Advertising -‐ £10 to £20 CPM - AfRiliate Sales – 5-‐15% commission - App Sales -‐ 1.49p per issue
- Future revenues - Sponsorships - Merchandising - Licensing
18%
29%
3%
45%
3% 2%
Revenue by %
App Sales
Sponsorships
Merchandising
Advertising
AfRiliate Sales
Licensing
Management Team Derek Scanlon – Strategy Media Strategist and Entrepreneur with over 25 years experience. Founder -‐ Denovo New Media in1995, and 4 other technology start-‐ups. Launched digital services for BBC, FT, HMV, Virgin, Sony, C4 and many more. Justin Bowyer – Editorial Director 15-‐plus years of content provision for clients as diverse as Football 365, Reuters and the BBC. He has written for every major UK publisher and is a regular contributor to both Runner’s World and Outdoor Fitness. His latest book is Running: Motivation, Nutrition and Hydration’.
Stephen Thompson – Technology A key engineer for the BT Mosaic Video on Demand platform. Wide expertise in service and application design and rapid prototyping. Specialist in iOS, Objective-‐C, jQuery, HTML[5], CSS[3], PHP, MySQL, Oracle PL/SQL and more. Jonathan Hammond – Marketing TriGear publisher and marketing consultant. Digital, PR, marketing, media and entertainment industries since 1985. Began his career with Lynne Franks PR, working for leading consumer brands such as HMV, Swatch, Olympus Sports. He started his Rirst company in 1988.
5
IP Assets - Brands and Trademarks - Content Archive -‐ Video, photo, text, data - Worldcup.co.uk and other domains
- Publishing Platform [COPE*] - Business Intelligence Application [BIDMaP**] - Video Editor – bespoke ‘How To’ video editor - Video Player – bespoke video player for iPad and Web - Mobile Code Library -‐ for iPad and iPhone apps - WorkRlow processes *Create Once Publish Anywhere
**Business Intelligence Dashboard for Magazine Publishers
PublishingServer
TemplateLibrary
CodeLibrary
ContentLibrary
iTunesStore
iPhone
Web
iPad
Dev/TestServer
ContentManagementSystem
TemplateLibrary
LoggingServer
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Assets- video- data- text- images
COPEContent Productionand Publishing SystemContent
Producers
Editors
Developers
Investment Opportunity – 1 - TSB funded research project -‐ £40K - To develop BIDMaP application prototype - Project match funding of £20K for 5% equity
Investment Opportunity – 2 - Strategic funding -‐ £120,000 - £20K per quarter x6 - For 30% equity - For marketing, product development, working capital, patents - Breakeven in 24 months
ru
nning
m
o n key
[GBP -‐ £1,000] Year 1 Year 2 Year 3 Year 4 Year 5
Sales 116 517 1,350 2,644 4,461
Costs 223 436 659 924 1,210
EBIT 107 81 691 1,720 3,251
Valuation [EBIT x5] -‐ 405 3,455 8,600 16,255
Titles 1 2 3 4 5
Unique Users [per title, 000] 50 150 346 500* 750
Page Impressions [per title, 000] 300 900 2,080 3,000 4,500*
Advertising Sales [£000] 47 235 670 1,298 2,099
AfYiliate Sales [£000]
18 51 73 104 152
App Sales [£000]
11 70 218 469 840
Financial Forecast
*Average rates for whole sector