CPA Shockwave Thanks for grabbing CPA Shockwave, one of the most

powerful strategies I have ever taught. I am consistently

getting around 400% ROI with this and it is super simple to

scale high.

This method is all about promoting CPA offers while

using FB messenger bots. Now, you may have used FB ads

to promote CPA offers but adding messenger bots is an

absolute game changer. If you don’t know what messenger

bots are, they basically allow you to automatically contact

people on FB through FB messenger.

While this is a simple concept, the benefits are

tremendous. I have taken losing campaigns into profit and

taken already winning campaigns into even bigger wins.

Open rates can reach 100% and just by contacting people

directly, your chances of converting skyrocket. In this

guide I’ll show you how to put together a hard-hitting

messenger campaign to crush any CPA offer.

What You Need • FB Ads Account

• FB Messenger Bot Software – ManyChat is an

excellent free option. MSGhero and Trustmsg are

great when you want to boost even higher.

• Autoresponder (optional) – I recommend Aweber

• Landing page builder – Instabuilder, Leadpages, and

Instapage are good options. You can use standalone

Wordpress as a free option.

• CPA or affiliate offers to promote

• Picture editing software – Canva is an excellent free

option

Overview We are going to be driving laser-targeted traffic

through FB ads, getting people to comment, and using

messenger bots to directly contact everyone and explode

profits.

Now, this traffic will be sent to a landing page that

presells your CPA offer. You can also send traffic to an

opt-in page and follow up through an email sequence, but

that is optional. At the same time, the messenger bot will

automatically contact everyone who commented to let them

know directly to visit the landing page.

So not only will people reach your landing page

directly through your ad, but they will also be visiting

through the message in their inbox.

Niche One of the best things about the FB ads platform is

that it reaches pretty much any niche you can think of.

However, there are niches that I do recommend you get

into over others.

Niches

• Pets

• Survival

• Gaming

• IM/MMO – Be careful with this niche and don’t make

any exaggerated claims or unrealistic promises

• Fitness – Again, don’t make any exaggerated claims

or unrealistic promises.

• Auto Insurance

Landing Page Creation My landing page formula has remained the same for

years so it is no different here. Here are a few of the main

points you want to be mindful of:

• Have a clear headline highlighting the main benefit of

the offer.

• Have a big call to action that immediately draws the

attention of the viewer.

• Fill your page with relevant content and information

of value (FB likes content rich landing pages)

• Make sure you have a privacy policy and disclaimer

links in the footer.

For an in depth look at my landing page creation strategy,

you can watch this video here:

http://iamtjm.com/q93gvhq/

There are also done for you landing pages inside of the

CPA Shockwave Done For You package you can get here:

http://iamtjm.com/39thfvh/

Creating Your Ad Image We will be creating simple 1200x1200 ad images. It

does not have to be as complicated as you may think. In

fact, the best results often come from the simplest images.

To create your ad image, I recommend using Canva. It is a

simple web based image editing platform that is completely

free. So simply sign up for a free account and you can start

making ad images in a matter of minutes. Here is what I do.

Simply find a relevant image on www.pixabay.com. This is

a website full of royalty free images you are allowed to use

for ads. For this example, it will be for an auto insurance

quote offer.

I found this picture on Pixabay

Now, we will just go to Canva and import the image

there and make a simple addition. Remember, there is a

20% text overlay rule for FB ads. If more than 20% of the

ad image is covered by text, then its reach will be limited.

Here is how the image looks after a simple edit.

As you can see, I simply added a section of text and

resized it to 1200x1200. Very easy stuff to do with Canva.

There are proven ad images from profitable campaigns I

have run in the CPA Shockwave done for you package you

can grab here:

http://iamtjm.com/39thfvh/

Setting Up Your Ad If you are familiar with FB ads, then you should know

that there are different campaign objectives you can use.

Remember, we are trying to get people to engage with your

ad. That way you can contact them privately through the

messenger bot. So in this case, we will be using the Post

Engagement objective.

Go to your ads manager on FB and click on Create

and this will pop up

As you can see I chose the Post engagement objective.

That is the most important thing here. Click on Save to

Draft, then go to the ad set level.

At the ad set level, you will set the time for your ad to

start, your daily budget, and end date. I usually start my ads

at 4 AM PST, set it for at least $5 per day, and do not select

an end date as I shut the campaign off whenever I feel

appropriate based on the continuous analysis.

The next section will be about targeting. You can see

in-depth targeting training at this link:

http://iamtjm.com/bqn394t/

Once you have targeting down, you just need to

choose your placements. Keep your campaign only in the

newsfeed on desktop and mobile as that is the only place

your visitors can comment and the messenger bot can reach

them.

Now we will edit the ad section to finish things off.

Here is what the example ad looks like:

Simply upload the image, write some text, and lead

your traffic to the landing page. There are a couple of

things in the ad copy you should remember. Ask a question.

If it’s an obvious and short answer, then many people will

comment. To take things up a notch, you can even tell them

what to comment. For example, the picture above says

“Comment YES and we will tell you how!” This

dramatically boosts engagement and gives you as many

people as possible to activate your messenger bot.

Setting Up Your Messenger

Bot Every messenger bot is a bit different, but they are all

very simple. Now, ManyChat is an excellent free option

you can use so you can start with that if you prefer. It has

all of the features you need to perform the CPA Shockwave

method. I am currently using MSGHero, and it is great.

There is a 7 day trial and is $47 per month after that. I will

be using it for the example.

To install your messenger bot, you simply need to

allow the bot to access your profile. For MSGHero, once

you log in, just go to Integrations and follow the

instructions on the page.

After you are done, you should be all set and able to

access any page you are an admin of on FB.

Once you do this, the rest is super simple. Go to Setup

-> Comment Response

On this page, click Add New Campaign

After this, you just choose the FB page you are running

your ad from

After you choose your page, all of the posts on the page

should pop up. If your post does not pop up, you will have

to manually enter the post ID. There are instructions on

how to find that here:

https://intercom.help/social-panda/faq/how-do-i-find-my-

post-id

After you choose the post, you will need to fill out the

following information

Name your campaign whatever you want as it is only

visible to you. The Message is what each commenter will

receive in their inbox as soon as they comment so this is

important.

There are 3 main things you want to do here:

1. Introduce yourself/your company

2. Send them the link to your landing page

3. Thank them for their interest

This alone will skyrocket your conversions as people love

being greeted, and just this simple intimate message helps

gain their trust.

If you want the exact swipe I use for my welcome message,

you can find it in the CPA Shockwave Supercharged

package here:

http://iamtjm.com/bh49gdsf/

For message delay, you can leave it at 0, especially if you

tell them to comment in the ad copy. They will expect a

message right away.

I also recommend to turn Anti-duplication on. You do not

want to send duplicate messages to the same people who

comment twice. Exclusion Keywords are words you want

the bot to detect so that the commenter does not send them

a message. For example, you do not want to send a private

message to people who may respond negatively to your

post. The Inclusion Keywords are the opposite. If you use

this option, then the bot will only send messages to people

who comment specific words.

I recommend you leave these options alone to begin

with. As you run campaigns and get more familiar with

your niche, you will notice certain words to exclude and

you can adjust from there.

Conclusion When done properly as shown in this course,

messenger bots can be a fast, simple, and highly profitable

addition to your campaigns. Just the welcome message

alone can significantly boost traffic and conversions. Better

yet, you can follow up with everyone who replies back to

your message as they become a subscriber at that point so

this can lead to big long-term profits when implemented

properly.

So go ahead and get some campaigns up and take

advantage of these messenger bots. Let me know if you

have any questions at all, and I will be happy to help you.