CP VISCOM 03.10 ENG
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Transcript of CP VISCOM 03.10 ENG
CP VISCOM 03.10 ENG
VISCOM DIVISION PRESENTATION
By Ronald Rink
Turnover 2008Turnover 2009
Turnover 2010
VISCOM SALES TREND (€)
VISCOM Sales Trend by year: 01 JANUARY – 31 OCTOBER
2010 vs 2009 : an increasing of + 42% 2010 vs 2008 : an increasing of + 23%
44%
12%
39%
4% 1%YTD 2010
DIGITAL PRINT
SIGN VINYL (RI-MARK)
SCREEN
LAMINATION
MOUNTING
VISCOM Sales by product groups YTD 2010
Digital PrintScreen
VISCOM Sales by region 2009
ASIA 12%
AFRICA 1%
U.S.A. 43%
OCEANIA 2%
EUROPE 36%
CENTRAL & SOUTH AMERICA 6%
State of the art technology: coating manufacturing sites
Ritrama S.p.A. - Cernusco S/N (Italy)
Ritrama S.A. - Barberá del Vallés (Spain)
Ritrama (HEFEI) - Hefei (China)
Ritrama S.A. - Valparaíso (Chile)
Ritrama S.p.A. - Sassoferrato (Italy)
State of the art coaters designed to produce materials according to the same Ritrama specifications worldwide.
Deeply knowledge on self-adhesive materials and coating technology (water based, solvent based).
Continuous research, an innovation mentality and production competence.
Products developed in accordance with Ritrama Italian engineering specifications and operate in compliance with Ritrama Corporate Quality System.
Excellent control over every stage of the production process with a highly qualified staff, able to perform any relevant test.
Ritrama UK Ltd - Manchester (UK)
VISCOM
Ritrama Inc. Cleveland is a production centre mostly dedicated to the manufacture of high quality Cast PVC films for the Viscom Division, to meet the most critical specifications in indoor, outdoor decorative and commercial applications.
A huge range of high quality materials suitable for the most varied and demanding applications.
Wide range of standard colours available.
Small volume colour matching service available.
Exceptionally high gloss finish.
Over 15 years field experience in the U.S.
Coating manufacturing Cleveland site: Cast PVC
State of the art Slitting & Logistic Centre for the VISCOM Division (Digital, Sign and Screen-printing materials
Based in: Caponago (Milan) - Italy
Building: 7000 m2
Production: 50 million m2/year
Fully automated slitting and packaging line with 4 multiaxial robots
Faster and efficient deliveries worldwide.
VISCOM slitting & logistic centre
RITRAMA S.p.A
VISCOM
Carton box with Ritrama logo
Standard lengths 50 and 100 meters; variable widths according to the product (100-105-126-137-140-155 cm).
Core diameters: 3” and 6”
End caps included
Roll Position: vertical (standard) and horizontal (under request)
N° of rolls/ pallets: _ 24 rolls – 50 metres length = pallet type 75x105 _ 36 rolls – 50 metres length = pallet type 115x115
_ 25 rolls – 100 metres length = pallet type115x115
250 metres – diam 6” for Scitex turbojet press
Wrapped film around the pallet
VISCOM rolls packaging
VISCOM sheets packaging
VISCOM
Ream Wrapped (with Ritrama logo)
Bulk packed on pallets
Standard sizes for film and boards: 70 x 100 cm
Standard sizes for papers: 70 x 100 - 50 x 100 cm (On request 45 x 64 - 43 x 61 cm)
Pallet block selling units also available
VISCOM Certified Distributors
VISCOM
Key relation points: Free decision to cooperate with Ritrama;
Share common targets in each country;
Transparency in relations;
No exclusivity to Distributors, but able to differentiate the distribution offering diverse sales condition to “cherry pickers”.
The Ritrama Certified Distributors are officially registered and authorized partners that provide and guarantee the highest standards for both service and product availability to all our clients on a world wide basis, with a technical assistance network.
What we offer to Distributors:
Complete a Competitive range
Dedicated Ritrama reference person who must:
Lead the relation, checking trend results;
Promote new products;
Propose promotional actions.
Training on Ritrama products in our Viscom Media Center or locally at the Distributor site;
Link inside Ritrama website promoting a list of Distributors in each country;
Receive periodical Ritrama newsletters.
VISCOM Certified DistributorsWhat we ask to Distributors:
At least 70% of its own Digital potential, must be Ritrama;
Ideally Digital, RI-Mark, Screen, Lamination & Mounting;
To have Technical competence in self-adhesive Media Products;
To demonstrate capacity to distribute in a wide territory with its own sales force (to be trained);
To be available to follow Ritrama policy, to not push sales at our existing customers.
What we offer to Distributors:
_ New business opportunities and activities as car wrapping show at distributor location with an expert applicator.
_ Ritrama Material Application Guideline & Video: plenty of procedures, tips & tricks for professionals and beginners. The exclusive video supplemented by the Application Guide, is Ritrama’s answer for those digital printers who want to enlarge their business with car wrapping and decoration.
VISCOM Certified Distributors
What we offer to Distributors:
_ Support with materials and image files for fairs, co-advertising on web or magazine
_ Ritrama Distributor KIT: Technical & Promotional Documentation; Company &Product Presentations, gadgets, etc
VISCOM Certified Distributors
An example of a dedicated Training to a Distributor
VISCOM Certified Distributors
An example of a dedicated Training to a Distributor with car wrapping show
VISCOM Certified Distributors
An example of a dedicated car wrapping Training to a Distributor
VISCOM Certified Distributors
Exhibitions all over the world to support our Distributors
VISCOM Certified Distributors
SERIGRAFIA SIGN 2010 -- BRASIL
SDAG ADHESIVES 2010 -- FRANCE
VISCOM 2010 – ITALY
1st CAR WRAP POLISH CHAMPIONSHIP 2010 --
POLAND
FESPA MUNICH 2010 -- GERMANY
15th GRAPHIC EXPO --
PHILIPPINES
GRAFIKA 2010 -- RUSSIA
PR
INT
ER
PLO
TT
ER
CAR WRAPPING SHOW
ENTRANCE
“APPLICATION ROUTE”: Training about the application of self-adhesive materials on different surfaces
LAMINATOR
DIGITAL ROLL
RI-MARK ROLL
GLASS
WO
RK
ING
TA
BLE
RIVET
CONVEX
FAKE WINDOWS
The new Demo Centre is a dedicated area for training and materials workshop for Customers
VISCOM Demo Centre
Worldwide presence: manufacturing & logistic centres in $ and € areas
Why are we a global supplier?
State of the Art equipment
& technology
Well-known self-adhesive
materials know-how
Consolidated partnership with international raw materials suppliers
Extensive range of global product specifications
Strong relationswith global
advertising agencies as
JC Decaux, CBS Group etc.
Our VISCOM products divisions
GRAPHICS
DIVISION
VISCOM
Complete Range for screen, sign and digital markets, for outdoor advertising, point of sale & display and vehicle graphics.
Digital Range: an extensive choice of solvent and water based Ink-jet printable media developed for Large Format Digital Printers (LFDP).
RI-Mark Range:
a complete range of high quality coloured adhesive films to use in the computer-aided cutting systems (cutting plotters).
Promotional Range: wide range of self-adhesive materials as soft PVC films, Semi-rigid and Static Cling PVC, Top Coated PET, PP in sheets or in roll.
Our Digital media specially designed for Large Format are
certified for HP Digital media for HP designjet L65500 digital
press and compatible with HP Latex inks. RI-JET 145
RI-JET 165RI-JET 100
RI-JET 100 MATTRI-JET DECOBUS
RI-JET 75 PE GLOSS WHITERI-JET 75 PE GLOSS CLEAR
RI-JET WRAPRI-JET TRANSLUCENT
RI-PROMOVIEWRI-JET 385 WHITERI-JET 385 CLEAR
HP L65500
HP certification – HP L65500
VISCOM
DIGITAL RANGE: Solvent based Ink-Jet print media
Solvent based Ink-Jet print media: Floor Talkers
VISCOM
RI-JET 140 FLOOR TALKER ASP8A permanent GREY
A 100µ gloss white soft self-adhesive vinyl, printable in screen printing (solvent based and UV), offset UV and with the best solvent Ink-Jet printing machines. The adhesive has an appropriate adhesion to the flooring substrate and at the same time allows an easy and clean removability. Furthermore, the grey pigmentation of adhesive gives to the material excellent coverage performances.Backing is a 144 g/m² Polycoated paper with very good lay flat characteristics.
A 200µ embossed, scuff resistant, clear soft vinyl, with a high performance adhesive on 90 g/m ² Glassine liner.
RI-121/200 FLOOR TALKER
ASP8A permanent
RI-179/100 ASP UL-410
A clear scuff resistant polyolefin, ideal for temporary and short term durability (6 months). This ovelaminated product is an excellent choice for floor graphics applications. The face material is UL-410 classified for slipping resistance file SA12057 ADD NEW MODEL 3-9829.
Getting Noticed! is a primary goal of floor advertising
Floor Talkers has been developed for durable indoor temporary floor graphics advertising, designed to be used on many different dry floor surfaces in good conditions. Floor Decals are an efficient way to let consumers know about new products or for industrial safety marking.
Solvent based Ink-Jet print media: Floor Talkers
VISCOM
STATIC FRICTION COEFFICIENT
SLIP RESISTANCE APPROVAL
Ritrama RI-121 Floor Talkers Overlaminate film has been tested in accordance with the guidelines recommended by the UK Slip Resistance Group.
“The Assessment of Floor Slip Resistance”- Issue 3 2005.
Static friction coefficient is defined by ASTM D 1894-73, DIN 53 375 on product Floor Talker in comparison with:
_ PVC WHITE GLOSS RI-145
_ PVC WHITE MATT RI-165
Tests were made on conditioned material at 25°C, 50% UR, 24 h (“DRY” indication in the graphic) and on wet material.
Simulation of wet surface after washing (“WET” indication in the graphic).
DRY WET DRY WET DRY WET
( FLOOR TALKER ) ( GLOSS PVC RI-145 ) ( MATT PVC RI-165 )
0,9
1,1
0,22
0,85
0,27
0,70
VISCOM
JC Decaux Passing specific technical tests in our laboratory, approved by Certified external Laboratories and homologated by the end-user. Ritrama materials were considered the best solution for decoration on public transport and airports in Milan and China.
The products that worth this title are:
_ RI-JET 100 REMOVABLE AVM_ RI-JET 170 AVM removable_ RI-1867 AP permanent (overlaminating film)_ RI-VIEW 4015 ASP30 semipermanent_ RI-PROMOVIEW AVM removable BLACK
RI-VIEW 4015
_ RI-JET 100 REMOVABLE AVM
_ RI-JET 170 AVM REMOVABLE
_ RI-JET 100 REMOVABLE AVM
RI-JET 100 REMOVABLE AVM
DIGITAL RANGE: Ink-Jet print media
+ RI-1867 AP permanent
RI-PROMOVIEW
VISCOM
VISCOM: Vehicle wrapping media with repositionable adhesive
The ASP 33 is a unique and highly specialised solvent based adhesive that has very low initial tack allowing easy repositionability during application. After a short period, the adhesive builds to a high tack permanent, enabling long-term application on glass. The ASP 33 option can be applied without wetting.
VISCOM: Vehicle wrapping media with repositionable adhesive
ASP33 vs ASP26
VISCOM
VISCOM: Vehicle wrapping media with air flow technology
A special pattern in the adhesive of the self-adhesive constructions allows air to be easily squeezed out (to eliminate the air entrapped), helping the operator to make bubble free and fast applications.
VISCOM: RI-JET 50 CAST AIR FLOW-REPOSITIONABLE
This exclusive construction combines: _ SPEEDY application and yet superior conformability to even the most challenging vehicles thanks to the Airflow pattern in the adhesive which allows air to be easily squeezed out during the application of the material.
_ EASY repositioning of the material during application due to the specialised ASP33 adhesive which has a very low initial tack, but after a short period of time builds to a permanent, giving a secure and weatherproof finish.
PRODUCT NAMEFRONTAL FACE DESCRIPTION
ADHESIVE LINER SIZE AVAILABLE
RI-JET CAST 50 WHITE
AIR FLOW
REPOSITIONABLEADHESIVE
50µ gloss white CAST vinyl film
ASP 33 Greypermanent
repositionable
160 gsm embossed PE coated kraft paper
1.37m * 50/100m1.52m * 50/100m
VISCOM
Ritrama Wrapping System supplies turnkey solutions for
visual communication professionals that want to enlarge their business with
car wrapping and decoration
CARBON WRAPExciting texture and no scratching
properties, suitable also for 3D applications
RI-JET 50 CAST WHITE AIRFLOW REPOSITIONABLE
ADHESIVE +
RI-JET 30 FLEXILAM CAST CLEAR
MATT BLACK CAST 80
STONE GUARD 240 & 320 650 SERIES PEARLESCENT
CAST VINYL
VISCOM: Ritrama Wrapping System
VISCOM: Ritrama Wrapping System
Example of Carbon Wrap application
VISCOM: RITRAMA APPLICATION GUIDELINES VIDEO
THE HIDDEN SECRETS OF CAR WRAPPING: RITRAMA UNVEILS THEM IN AN “APPLICATION MOVIE”!
Procedures, tips & tricks for professionals and beginners.
RI-MARK CAR WRAPPING
OVERLAMINATING FILM
DIGITAL CAR WRAPPING
SURFACES WITH RIVETS
USING LATERAL & CENTRAL TAPES
WET APPLICATIONSVISCOM
VISCOM
VISCOM: Ink-Jet eco-green print media
VISCOM
VISCOM: Water based Ink-Jet print media
VISCOM
VISCOM: Overlaminating films
Adhesive
1 side siliconised liner
A double side adhesive is a film with adhesive coated on both sides and protected by two siliconised liners. It is used to make adhesive all sorts of materials by lamination.
Carrier
VISCOM
VISCOM: Mounting filmsMONOTAPE CONSTRUCTION
A special mounting materials range with double-coated clear and white filmic carriers protected with a differential self wound 2 side siliconised PE paper.
DOUBLE SIDE ADHESIVE CONSTRUCTION
1 side siliconised liner
Adhesive
Carrier
Adhesive
Double side PE siliconised liner
Carrier
Adhesive
Adhesive
Launched in 1988.
Cast & calendared products
Comprehensive range including several highly specialised product lines.
Featuring world’s first 60 µ calendared polymeric range
Specially engineered release liners for excellent weeding
Solvent and water-based adhesives to meet a multitude of demands.
COLOUR MATCH available – wide range of
colour fast service
VISCOM: RI-MARK range
VISCOM
RI-MARK: Etch Glass Series
VISCOM
ADHESIVE ASP 30 AIR FLOW
A special pattern in the adhesive allows air to be easily squeezed out (to eliminate the air entrapped) through the resulting channels allowing trouble-free and fast applications. The specialised solvent-based semi-permanent adhesive also allows clean removal from glass at the end of the graphic’s life. The ASP 30 provides the added advantage of easier removability for shorter term graphics.
Our Etch Glass Series has been enhanced with more interesting products for outdoor glass decoration using a pioneering adhesive to improve and facilitate the application. The new construction has been developed with the adhesive ASP 30 Airflow semi-permanent, offering a number of advantages, that together with the standard one ASP 26 permanent, make them remarkable.
RI-MARK Series
VISCOM
Transparent Series
Self adhesive material for plotter. Transparent vinyls, suitable for 3/5 years outdoor use. 14 colours available. For illuminated signs and window graphics.
Translucent Series
Self adhesive material for plotter. Polymeric matt finish vinyls, suitable for 5/7 years outdoor use. 21 colours available. For illuminated signs and window graphics.
Cast 670 Series Opaque
Self adhesive material for plotter. Cast vinyls with 10 years outdoor durability. 52 colours available. Engineered for use on irregular surfaces with rivets, corrugations and where extended outdoor durability is required.
RI-MARK Series
VISCOM
PREMIUM Series
Self adhesive material for plotter. Polymeric gloss finish 7 years vinyls, with excellent dimensional stability. 48 colours available. For long-term outdoor signage, especially where high conformability is required.
O Range 400 Series
Self adhesive material for plotter. Polymeric gloss finish vinyls with high flexibility and conformability to curved surfaces, suitable for 5 years indoor/outdoor use. 52 colours available. For medium to long term indoor & outdoor signs.
Gemstone 640 Series
Self adhesive material for plotter. Cast vinyls with a high concentration of metallic flakes, with 5 years outdoor durability. Excellent dimensional stability. 15 colours available. It provides dynamic graphic accents and can be used for RV and marine applications, automotive aftermarket graphics and striping, computerized signmaking, tradeshow exhibits and point of purchase displays.
RI-MARK Series
VISCOM
L100 Series
Self adhesive material for plotter. Monomeric gloss finish vinyls, suitable for 3 years indoor/outdoor use, with good flexibility and conformability. 33 colours available. For medium term indoor & outdoor signs.
M300 Series
Self adhesive material for plotter. Monomeric matt finish vinyls suitable for 3 years indoor/outdoor use. Good conformability and resistance to sunlight. 33 colours available. For medium term indoor & outdoor signs.
RI-FLEX Series
Self adhesive material for plotter. Semi-gloss semi-polymeric soft vinyls, suitable for 3 years durability, with high conformability and flexibility. 20 colours available. For promotional and decorative labels.
RI-MARK Series: Special Products
Fluorescents
100µ fluorescent soft vinyl with white pigmented adhesive. 6 colours available. For short term indoor & outdoor signs.
Photoluminescent
380µ photoluminescent vinyl film which stores light from conventional sources, whether daylight or electrical lighting, and glows in the dark. The material can be used for wall decorations and for photoluminescent safety systems.
Sandblast Vinyl
Heavy gauge vinyl suitable for sandblasting memorial decoration.CSMB Beige (260µ) CSMG Grey (300µ)
RI-MASK
70µ clear green semi-gloss soft vinyl. Suitable for a wide range of spray paint applications. Highly specialised adhesive with excellent key.
Blackboard vinyl
145µ blackboard vinyl black embossed PVC.
Mirror finish
RI-210 Bright Silver and RI-220 Bright Gold semi-rigid vinyls for a speciality finish.
VISCOM
A wide range of self-adhesive products to be converted into sheets for screenprinting, offset and die cutting decorations.
Promotional range
Rigid vinylsSoft vinyls
Solid Aluminium foils
Specialties
PolyestersDouble side adhesives
Polypropylenes
Designed for points of sale, window-stickers, two-way window-stickers, floor graphics advertising, promotions, transport advertising, toys and various marking applications.
VISCOM
Gloss white, matt white and gloss clear vinyl 80 microns
Gloss red, blue, yellow, green, black vinylPolypropylenes - gloss white and clear top coated
ADHESIVES
AP 900 – Acrylic permanent
AP 902 – Acrylic permanent
AP 904 – Acrylic permanent
AR 801 – Acrylic removable
AP 906-40 – Acrylic permanent (For Stereo range)
Under request and particular application there are available also these adhesives:
AP 905 – Acrylic permanent
AP 906 – Acrylic permanent
ASP32 – Acrylic permanent
BACKINGSSolid or scored back: White Kraft 135 g/m2
Film scored back spacing (RI-LINE): 50 mm
Solid back only: White PE Kraft 150 g/m2
Film for Screen & Offset UV printing
VISCOM
WHITE PAPERS
Uncoated
Machine coated
Multi-coated
Matt coated
Cast coated
Papers for Offset printing
SPECIAL PAPERS
Coloured papersFluorescent papersBoards - uncoated and castBlockout (Cover)Metallised Paper backed foilsSpecialities (Indigo range, etc.)
ADHESIVESAP 904 - permanent (acrylic emulsion)FP02 Plus – supertack (acrylic emulsion)RP 1001 - extra permanent (rubber hot melt, only for very specific applications)AR 804 - semi-permanent for stickers (acrylic emulsion) AR 805 - removable (acrylic emulsion)
SOLID BACK OR SCORED BACK White kraft 85 g/m2
SCORED BACK (RI-LINE)Spacing: 38 mm or 50 mm
VISCOM
Phthalatefree vinyls & Static Cling FilmsPhthalatefree vinyl films have good flexibility and conformability to curved surfaces. They are printable in solvent and UV screenprinting, UV offset and hot stamping. The adhesive is permanent with good adhesion on glass and on a wide variety of substrates, except for apolar (PE, PP). Suitable in particular for children toys, labels, stickers and points of sale advertising.
RI-405/80
GLOSS WHITE80μ Gloss White Phthalatefree Vinyl
AP 900Acrylic Permanent 135g/m2 Kraft paper
RI-405/80
MATT WHITE80μ Matt White Phthalatefree Vinyl
RI-405/80 GLOSS CLEAR
80μ Gloss Clear Phthalatefree Vinyl
PRODUCT NAME FRONTAL FACE ADHESIVE BACKING
Static Cling films are laminated on a cast coated cardstock liner to perform a better printability either for solvent and UV screen printing or offset UV. For use in advertising specialties such as points of purchase displays, retail windows advertising and various decorations.
PRODUCT NAMEFRONTAL FACE DESCRIPTION
ADHESIVE BACKING
RI-4519/150 Gloss clear static vinyl
---
200 g/m² cast
coated white
boardRI-4519/150 Gloss white static vinyl
VISCOM
DS PAPER 60g/m2 double side adhesive natural paper
DS PET 12µ double side adhesive clear polyester
A double side adhesive is a film with adhesive coated on both sides and protected by two siliconised liners. It is used to make adhesive all sorts of materials by lamination. The standard construction has the same adhesive on both side of the carrier. On one side of the carrier, moreover, is possible to coat the adhesive with Dry Lap Pattern.
The standard construction has the same adhesive on both side of the carrier, but constructions with two different adhesives are possible on request (for instance removable/permanent).
1 side silicone coated liner adhesive carrier adhesive 1 side silicone coated liner
Double Side Adhesives
VISCOM
Promotional grade
A selection of semi-rigid vinyls and polyesters, with a permanent acrylic adhesive (water based) protected by a special siliconised backing paper, with very good layflat characteristic.Promotional grade is suitable for general applications on a wide variety of substrates. Typical uses include promotional goods, key rings, badges, household appliances, etc.
Automotive grade
A selection of semi-rigid vinyls and polyesters with a super-permanent acrylic adhesive (solvent based) protected by a special siliconised backing paper or by a 100µ clear siliconised polyester providing an excellent flatness, excellent die cutting and good adhesion performances thanks to the high smooth adhesive surface. Automotive grade is specifically designed for long-term outdoor durability applications such as luxury decorations and markings for the automotive industry.
Extended range of self-adhesive materials suitable for resin doming to realize a wide variety of customize signs, badges and emblems of incomparable beauty and elegance for the automotive, motorbike and promotional gadget markets.
VISCOM
Stereo range
NEW SILICONISED PET WITH ANTISTATIC TREATMENT
The antistatic treatment of this siliconised polyester remarkably reduces the “static cling effect” generated during the printing or doming processes of the material.
PRODUCT NAME FRONTAL FACE WEIGHT THICKNESS ADHESIVE LINER
RI-6991/50 50µ clear PET 70 g/m ² 50 µAP 906 – 40
Acrylic permanent100µ siliconised polyester
featuring antistatic treatment
THANK YOU