Coworking Europe 2010
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Transcript of Coworking Europe 2010
Office Nomads: Individuality Without Isolation
Coworking
Office Nomads: Individuality Without Isolation
A Simple Idea: Coworking
• 2005– “Coworking”– Brad Neuberg– Chris Messina– Tara Hunt
• 2006– Hat Factory– Citizen Space– Google GroupBrad Neuberg at The Hat Factory
San Francisco, California
Office Nomads: Individuality Without IsolationPhoto: Business Week
2007 – Seattle, Washington
Office Nomads: Individuality Without Isolation
A Global Movement
Office Nomads: Individuality Without Isolation
So what is fueling this growth?
Office Nomads: Individuality Without Isolation
Coworking works because people need it.
Office Nomads: Individuality Without Isolation
What do people need?
Feeling isolated40%
To increase productiv-ity
40%
Business connections7%
Other3%
Social connections3% Hired by a Nomad
3%
Decrease overhead3%
“Why did you become a member at Office Nomads?”From Office Nomads Member Survey, May 2010
Office Nomads: Individuality Without Isolation
Trevor
“I didn't want to sacrifice my independent career just because I was hitting productivity walls.”
Office Nomads: Individuality Without Isolation
Robyn
“Everyone thinks that working at home is ideal, until you do it. I was going crazy not having anyone to communicate with.”
Office Nomads: Individuality Without Isolation
Office Nomads: Individuality Without Isolation
Common Themes
These stories illustrate basic human needs that were not getting met working from home, at coffee shops, or in a corporate environment
Office Nomads: Individuality Without Isolation
Common Themes
Shared resources are certainly a huge benefit of coworking but not to the point that it can drive a movement as energized as this.
Office Nomads: Individuality Without Isolation
Coworking works because people need it.
Office Nomads: Individuality Without Isolation
Where This Leads
• More successful coworking spaces
• More successful entrepreneurs and small businesses
• The industry of coworking
Office Nomads: Individuality Without Isolation
How Do We Do It?
Office Nomads: Individuality Without IsolationPhoto: The Seattle Times
We Created a Platform
• Simple structure
• Clear intentions
• A culture of trust
Office Nomads: Individuality Without Isolation
We Created a Platform
We prioritize simplicity in everything we do
Office Nomads: Individuality Without Isolation
We Created a Platform
We prioritize simplicity in everything we do
• Design of the office
Office Nomads: Individuality Without Isolation
We Created a Platform
We prioritize simplicity in everything we do
• Design of the office
• Our pricing plans
Office Nomads: Individuality Without Isolation
We Created a Platform
We prioritize simplicity in everything we do
• Design of the office
• Our pricing plans
• Daily operations
Office Nomads: Individuality Without Isolation
We Created a Platform
We have clear intentions
Office Nomads: Individuality Without Isolation
We Created a Platform
We have clear intentions
• We are not in the printing business
Office Nomads: Individuality Without Isolation
We Created a Platform
We have clear intentions
• We are not in the printing business
• We are not in the telephone business
Office Nomads: Individuality Without Isolation
We Created a Platform
We have clear intentions
• We are not in the printing business
• We are not in the telephone business
• We are in the coworking business
Office Nomads: Individuality Without Isolation
We Created a Platform
We have promoted a true culture of trust
Office Nomads: Individuality Without Isolation
We Created a Platform
We have promoted a true culture of trust
• Our community of members trust and respect us because we trust and respect them
Office Nomads: Individuality Without Isolation
We Created a Platform
We have promoted a true culture of trust
• Our community of members trust and respect us because we trust and respect them
• Our members are smart and are going to make the right choices for themselves
Office Nomads: Individuality Without Isolation
We are Continually Evolving
• We are members
• Open communication
• Remain responsive
Office Nomads: Individuality Without Isolation
We are Continually Evolving
We Are Members!
We are independent business owners like all of our members, and we enjoy the same benefits of collaboration, inspiration, and support they do
Office Nomads: Individuality Without Isolation
We are Continually Evolving
Office Nomads: Individuality Without Isolation
We are Continually Evolving
Office Nomads: Individuality Without Isolation
We are Continually Evolving
Office Nomads: Individuality Without Isolation
We are Continually Evolving• Original Pricing Structure– $475/month for dedicated desk– $25/day for daily use only
Office Nomads: Individuality Without Isolation
We are Continually Evolving
• Current Pricing Structure– $475/month for Resident Members– $50/month for Basic Members
(3 days/month)– $75-$225/month for Part-Time Members
(5, 10, 15 days/month)– $25/day for non-members
• Original Pricing Structure– $475/month for dedicated desk– $25/day for daily use only
Office Nomads: Individuality Without Isolation
We Invest in the Larger Coworking Community
Office Nomads: Individuality Without Isolation
SXSW 2009 – Austin, Texas
We Invest in the Larger Coworking Community
• International Google Group
Office Nomads: Individuality Without Isolation
Coworking DiscussionSXSW, Austin, Texas
We Invest in the Larger Coworking Community
• International Google Group
• Coworking Visa
Office Nomads: Individuality Without Isolation
Coworking DiscussionSXSW, Austin, Texas
We Invest in the Larger Coworking Community
• International Google Group
• Coworking Visa
• Coworking Seattle
Office Nomads: Individuality Without Isolation
Coworking DiscussionSXSW, Austin, Texas
We Invest in the Larger Coworking Community
• International Google Group
• Coworking Visa
• Coworking Seattle
• Collaborative projects (CoworkingDB,
Nadine)
Office Nomads: Individuality Without Isolation
Coworking DiscussionSXSW, Austin, Texas
Office Nomads: Individuality Without Isolation
Applying What We’ve Learned
http://officenomads.com/growOffice Nomads: Individuality Without IsolationPhoto: The Seattle Times
Applying What We’ve Learned
We are starting by asking Seattle what they want and where they want it
http://officenomads.com/growOffice Nomads: Individuality Without Isolation
http://officenomads.com/growOffice Nomads: Individuality Without Isolation
http://officenomads.com/growOffice Nomads: Individuality Without Isolation
http://officenomads.com/growOffice Nomads: Individuality Without Isolation
Why am I doing this?
Office Nomads: Individuality Without Isolation
People rarely succeed unless they have fun in what they are doing – Dale Carnegie
Office Nomads: Individuality Without Isolation
Keep in touch!
• http://officenomads.com• [email protected]• @jacobsayles and @officenomads
• http://coworkingseattle.org• http://wiki.coworking.com/CoworkingDB• http://wiki.coworking.com/NadineProject
Office Nomads: Individuality Without Isolation