COVID-19 Market Update - Cox Automotive Inc. · LEADING INDICATORS AND OUTLOOK Source: Cox...

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Transcript of COVID-19 Market Update - Cox Automotive Inc. · LEADING INDICATORS AND OUTLOOK Source: Cox...

Page 1: COVID-19 Market Update - Cox Automotive Inc. · LEADING INDICATORS AND OUTLOOK Source: Cox Automotive 11 Shopping took a big hit two weeks ago but started to improve in the middle

COVID-19 Market UpdateE c o n o m i c & I n d u s t r y I n s i g h t s Te a m

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Page 2: COVID-19 Market Update - Cox Automotive Inc. · LEADING INDICATORS AND OUTLOOK Source: Cox Automotive 11 Shopping took a big hit two weeks ago but started to improve in the middle

COVID-19 STATE IMPACT VARIES PER COUNTY (CASES AND PER CAPITA CONCENTRATION)

Source: CDC 2

Page 3: COVID-19 Market Update - Cox Automotive Inc. · LEADING INDICATORS AND OUTLOOK Source: Cox Automotive 11 Shopping took a big hit two weeks ago but started to improve in the middle

WEEKLY INITIAL CLAIMS HIT RECORD LEVELS

Source: U.S. Department of Labor 3

Page 4: COVID-19 Market Update - Cox Automotive Inc. · LEADING INDICATORS AND OUTLOOK Source: Cox Automotive 11 Shopping took a big hit two weeks ago but started to improve in the middle

CONSUMER SENTIMENT PEAKED IN FEBRUARY, DECLINED STEEPLY IN MARCH

Source: Morning Consult 4

Morning Consult’s Index of Consumer Sentiment on Monday was down 22% since March 1

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Page 5: COVID-19 Market Update - Cox Automotive Inc. · LEADING INDICATORS AND OUTLOOK Source: Cox Automotive 11 Shopping took a big hit two weeks ago but started to improve in the middle

1/3 OF SHOPPERS NOW ANTICIPATE VEHICLE PURCHASE DELAY; MAJORITY LOOKING FOR ALTERNATIVES TO AVOID VISITING DEALERSHIPS IN-PERSON

Source: 2020 Cox Automotive COVID-19 Consumer Impact Study 5

Delaying Vehicle Purchase/Lease* Impact on Likelihood to

Visit the Dealership*

*Among 6-month auto intendersQ10. Have you done, or do you think you will do any of the following because of the coronavirus? *Note: Added “have done” in Wave 4 Q15. How, if at all, would the spread of coronavirus impact your likelihood to visit a car dealership in-person?.

7%17%

28% 35%

March 5-6 March 13-14 March 20-22 March 27-28

17% 17% 17% 16%

52% 47%28% 29%

31% 37%55% 55%

March 5-6 March 13-14 March 20-22 March 27-28

Not sure No impact Much/Somewhat less likely↑

Page 6: COVID-19 Market Update - Cox Automotive Inc. · LEADING INDICATORS AND OUTLOOK Source: Cox Automotive 11 Shopping took a big hit two weeks ago but started to improve in the middle

OVER 1/3 OF OWNERS ARE NOW LOOKING TO DELAY VEHICLE SERVICE OR MAINTENANCE

Source: 2020 Cox Automotive COVID-19 Consumer Impact Study 6

Delay Vehicle Service/Repair(% consumers that said “Yes”)

5%13%

29%37%

March 5-6 March 13-14 March 20-22 March 27-28

Q10. Do you think you will do any of the following over the next few months because of the coronavirus? *Note: Added “have done” in Wave 4 Q18a. You said you have delayed or may delay taking your vehicle in for service/maintenance. What makes you say that?.

*Among vehicle owners

Top Reasons for Delaying Service(among those who would delay)

62% Concerned about having contact with staff/other people

65% Prefer to stay home/under quarantine

34% Concerned about the cost/my financial situation

19% Preferred using service location that is not open for business

Page 7: COVID-19 Market Update - Cox Automotive Inc. · LEADING INDICATORS AND OUTLOOK Source: Cox Automotive 11 Shopping took a big hit two weeks ago but started to improve in the middle

INTEREST RATES HAVE BEEN VOLATILE BUT NOT CONSISTENTLY LOWER

Source: US Federal Reserve, Dealertrack 7

Average auto loan not reflecting big decline in rates

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10-Year Treasury Superprime - New Subprime - New

Page 8: COVID-19 Market Update - Cox Automotive Inc. · LEADING INDICATORS AND OUTLOOK Source: Cox Automotive 11 Shopping took a big hit two weeks ago but started to improve in the middle

RETAIL TREND ESTIMATE - NEW

Source: Cox Automotive 8

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DAILY NEW RETAIL % CHG YoY vs SAME DAY OF WEEK

YoY % Chg 2019 YoY % Chg 2020

Page 9: COVID-19 Market Update - Cox Automotive Inc. · LEADING INDICATORS AND OUTLOOK Source: Cox Automotive 11 Shopping took a big hit two weeks ago but started to improve in the middle

RETAIL TREND ESTIMATE - USED

Source: Cox Automotive 9

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DAILY USED RETAIL % CHG YoY vs SAME DAY OF WEEK

YoY % Chg 2019 YoY % Chg 2020

Page 10: COVID-19 Market Update - Cox Automotive Inc. · LEADING INDICATORS AND OUTLOOK Source: Cox Automotive 11 Shopping took a big hit two weeks ago but started to improve in the middle

2020 WEEKLY PRICE TREND CONTINUES DOWNARD CHANGE

Source: Cox Automotive 10

Stable beginning of 2020 and strong start of spring bounce; week 11 was the peak, and prices fell 0.6% in aggregate last week

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3-Year-Old Model MMR Index by Week2014-2016 2017 2018 2019 2020

Page 11: COVID-19 Market Update - Cox Automotive Inc. · LEADING INDICATORS AND OUTLOOK Source: Cox Automotive 11 Shopping took a big hit two weeks ago but started to improve in the middle

LEADING INDICATORS AND OUTLOOK

Source: Cox Automotive 11

Shopping took a big hit two weeks ago but started to improve in the middle of last week.Autotrader and Kelley Blue Book saw key traffic metrics improve this past weekend over the prior weekend.Dealer.com saw continued deceleration in traffic is now almost recovered in New Vehicle Detail Page Views.

Shoppers are returning and looking at cars, and new vehicle incentives are working!

Same-store unique credit applications were down 57% y/y last week; trending has been getting worse.

The impact of the immediate downturn will see vehicle sales fall over the next few months but could recover later in the year. The impact of the immediate downturn will see new vehicle sales fall below 16 million in 2020 and used fall below 38 million. If the shutdowns last longer, new vehicle sales could fall to 14 million or less for the full year and used could fall to 36 million.

Xtime saw 59% decrease y/y on Saturday in consumers having their cars serviced

Page 12: COVID-19 Market Update - Cox Automotive Inc. · LEADING INDICATORS AND OUTLOOK Source: Cox Automotive 11 Shopping took a big hit two weeks ago but started to improve in the middle

COMPARISON TO THE GREAT RECESSION: DECEMBER 2007 – JUNE 2009

Source: BEA, The University of Michigan 12

Consumer sentiment almost always leads in sharp downturns and in the recoveries that follow

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Page 13: COVID-19 Market Update - Cox Automotive Inc. · LEADING INDICATORS AND OUTLOOK Source: Cox Automotive 11 Shopping took a big hit two weeks ago but started to improve in the middle

SEGMENT VULNERABILITY GRID

Source: Cox Automotive/KBB Data CY2019 13

High Prices Impacted By Economic Loss, High APR Customers Impacted By Credit Tightening

Page 14: COVID-19 Market Update - Cox Automotive Inc. · LEADING INDICATORS AND OUTLOOK Source: Cox Automotive 11 Shopping took a big hit two weeks ago but started to improve in the middle

“GUARANTEED DEMAND” EXPIRING LEASES PROVIDE SALES OPPORTUNITY

Source: Cox Automotive/KBB Data CY2019 14

Volume lease OEMs will peak over summer months – successful transition critical

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Expiring Lease CY2020

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2020 = 4.1 Million Maturities

Consistent 340K per month