COVID-19 IMPACT ON STREAMING AUDIENCES · Games featured in streaming include iRacing, F1 2019,...

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REPORT BY STREAM HATCHET ESPORTS DATA AND ANALYTICS COMPANY www.streamhatchet.com COVID-19 IMPACT ON STREAMING AUDIENCES GAME STREAMING REPORT

Transcript of COVID-19 IMPACT ON STREAMING AUDIENCES · Games featured in streaming include iRacing, F1 2019,...

Page 1: COVID-19 IMPACT ON STREAMING AUDIENCES · Games featured in streaming include iRacing, F1 2019, Assetto Corsa, Assetto Corsa Competizione, Project CARS 2, Forza Motorsport 7, rFactor

REPORT BY STREAM HATCHET

ESPORTS DATA AND ANALYTICS COMPANYwww.streamhatchet.com

COVID-19 IMPACT ON STREAMING AUDIENCES GAME STREAMING REPORT

Page 2: COVID-19 IMPACT ON STREAMING AUDIENCES · Games featured in streaming include iRacing, F1 2019, Assetto Corsa, Assetto Corsa Competizione, Project CARS 2, Forza Motorsport 7, rFactor

© STREAM HATCHET 2020

● Gaming live streams are becoming the premier destination for esports and video

game enthusiasts. Year-over-year watch time has increased by 35%.

● More than 50% of all gaming content is watched on Twitch – in 2020 viewers have watched 15% more hours on Twitch.

● YouTube Gaming seizes 22% of the gaming live stream market. From Q1 2019 to Q1 2020 viewers watched 51% more gaming live streams.

● Facebook is growing the fastest! Viewers watched 900% more gaming live streams in Q1 2020.

● Mixer viewers watched 8% less gaming streams in spite of securing an exclusive partnership with Ninja.

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Facebook takes 11% of gaming platform market shareTotal hours watched of video game live streams on, Twitch, YouTube Gaming, Mixer, and Facebook

HOURS WATCHED

76%

20%65%

22%

11%

3.6B

4.9B

Page 3: COVID-19 IMPACT ON STREAMING AUDIENCES · Games featured in streaming include iRacing, F1 2019, Assetto Corsa, Assetto Corsa Competizione, Project CARS 2, Forza Motorsport 7, rFactor

© STREAM HATCHET 2020

● With the outbreak of a global pandemic, audiences are racing to streaming

platforms like Twitch, YouTube Gaming, Mixer and Facebook to watch esports and influencer live streams.

● On average, weekly viewers of gaming live streams have increased by 70% year over year.

● Most notably, that growth has accelerated across the last four weeks, an increase of more than 100%.

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Gaming audiences up by 70%

Average viewers watching video game live streams on Twitch, YouTube Gaming, Mixer, and Facebook

WEEKLY AVERAGE VIEWERS

3.6M

1.8M1.7M

2.3M

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© STREAM HATCHET 2020

● Valorant is a new tactical first-person-shooter from publisher

Riot Games. While the game is still in beta, it is breaking live streaming records.

● During its first four weeks of video game streaming, it has amassed over 323M hours watched. That’s 2X as many as Apex Legends the second biggest launch in video game streaming.

● The second week of streaming Valorant generated 131M weekly hours watched. That’s 1M more hours watched than all of the other top five games in their second week.

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Valorant is the biggest live streaming game launch everTotal hours watched of video game live streams on, Twitch, YouTube Gaming, Mixer, and Facebook

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© STREAM HATCHET 2020

● Last week rap artist Travis Scott appeared inside of Fortnite for an

in-game concert which broke records.

● Influencers including Tfue (the top Twitch influencer), streamed the event.

● The performance reached a peak audience of more than 2.8M viewers, making it the biggest music gaming crossover ever.

● Riot Games, publisher of League of Legends focuses its music crossovers around esports events. During the ‘18 and ‘19 World Finals, Riot unveiled virtual pop groups like KDA and True Damage (featuring real world artists like Madison Beer and Keke Palmer) making them the largest music x esports crossover at 1.3M viewers.

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Travis Scott and Fortnite breaks gaming recordsMusic x gaming peak live stream viewers on Twitch, YouTube, Mixer, and Facebook

2.8M

1.9M

1.3M 989k

301k

PEAK VIEWERS

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© STREAM HATCHET 2020

● Esports meets real world racing in sim titles like iRacing, rFactor 2, and

Assetto Corsa.

● Fans of Formula 1 and Indycar are flocking to Twitch to watch their favorite racers take on gamers.

● Audiences of these racing games have grown dramatically year over year, increasing from less than 750k to more than 6.8m during April

● Games featured in streaming include iRacing, F1 2019, Assetto Corsa, Assetto Corsa Competizione, Project CARS 2, Forza Motorsport 7, rFactor 2 and Project CARS.

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Esports racing grows by nearly 1000% from 2019 to 2020Racing video game live stream hours watched on Twitch, YouTube, Mixer, and Facebook

LIVE STREAMING HOURS WATCHED

6.8M

3.9M

1.2M1.2M0.7M0.7M0.7M 0.7M

2019 2020

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