COVID-19 ICMAD Members Helping Members Webinar Series ... · currently own a another straightener,...
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COVID-19 ICMAD Members Helping Members Webinar Series: Clinical and Consumer Testing Impacts March 26, 2020
Transcript of COVID-19 ICMAD Members Helping Members Webinar Series ... · currently own a another straightener,...
COVID-19
ICMAD Members Helping Members Webinar Series:Clinical and Consumer Testing Impacts
March 26, 2020
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To support its members during the COVID-19 crisis ICMAD is providing an open forum where members can discuss challenges they are facing in their businesses and ask questions and share possible solutions with other members on the challenges they are experiencing in their respective businesses as a result of the crisis, and to share information on topics of mutual interest such as seeking SBA loans. Because many of our members are competitors we want to make sure that in the interests of trying to help each other there is not an inadvertent violation of federal or state anti- trust laws. When sharing information on the site there should be no discussion or agreements made with respect to product pricing or pricing strategies and no discussions or agreement should be made between competitors that would in any way reduce competition in any market or market segment. As for instance two competitors agreeing to restrict their marketing and sales activity to enable each of the competitors to gain greater market power in their market segments or in a particular geographical area.
By using this site you agree to abide by ICMAD’s terms of use and refrain from discussions that could lead to anti- trust violations. We also ask that while using the site you remain courteous and constructive in listening and commenting on other members points of view. We also caution forum users not to disclose any confidential information because these are open discussions and not confidential discussions. ICMAD specifically disclaims any and all liability for loss of any trade secretes as a result of participation in ay of these open forum discussions. We are all I this together and we want to emerge from this stronger and smarter and more attuned to our businesses than ever. We look forward to supporting all of you and providing information that is topical and useful. Please suggest topics which you believe are of interest. We will do our best to see that these are covered.
Agenda:• Introduction• State of Testing: Clinical, Consumer, Product Stability & Compatibility• Tips for managing• How to prepare for recovery• Open Forum Discussion• Conclusions
The Benchmarking Company’s (TBC)
in-home consumer perception studies
can garner powerful consumer claims
to support sell-in and sell-through.
Our unique approach ensures your
claims are powerful as well as
compliant with advertising and
marketing regulations for cosmetics
and personal care products.
In-Home Use Testing
for Claims
SubstantiationThe Benchmarking Company
Market Conditions Impacting Testing
1 in 3 Americans have been ordered to shelter in place, more than 100 million people. Uncertainty in when mandate will be lifted.
Social distancing has required clinical labs to discontinue clinical trials that require physical panelist check-ins.
Supply chain disruption. Manufacturing shutdowns, samples not available for testing
Tips for Managing Current Conditions
Scenario 1: I’ve already engaged a lab for a clinical trial but the trial ison hold.
Scenario 2: We are ready to go with an IHUT test but our samples are held up at the manufacturer or in our facility.
Scenario 3: We need to stick to our product launch schedule but the clinical labs are closed.
Scenario 4: We would like to conduct nationwide consumer perception studies for claims substantiation that meets ASTM and/or ISO requirements for network TV advertising requirements.
Why IHUT Testing is a Viable Solution
Test at home in manner in which panelist would normally use the product
Maintains social distance Protocols executed to ASTM/ISO standards and for legal and regulatory risk mitigation
No work stoppage due to shipping interruptions or lab closures
Recruit a national panel, not just within a 20-mile radius of a facility
Panel compliance at nearly 100% as people are home due to concerns over the virus
IHUT Methodology
Legal and Regulatory Risk Mitigation ● Statistically Significant Panels● Usable Marketing Claims to Drive Sell-In and Sell-Through
Anchor Points
Setting Claim
Benchmarks
Crafting Participant
Screener
Recruiting
Panel
Sharing Products &
Usage Instructions
Crafting Claims
Survey Tools
Impact Points
Communication &
Survey Completes
Raw Data, Report
and Optimizations
Market Ready
Assets & Claims
“At first, I thought the straightener
wouldn't work for me since there are
no heat adjustments. I thought it may
not get hot enough. I have thick hair
and it can be hard to style. This was
not the case! It worked PERFECT for
me and I love the overall results. I
currently own a another straightener,
but I LOVE this styler so much better.
It is gentle on my hair, glides
effortlessly, and my hair looks shiny
and smooth. Overall, I would
absolutely prefer this styler over any
other straightener I have used in the
past.” —Amber W., St. Augustine, FL
My skin is noticeably tighter, reducing
the laugh lines extending from the
edges of my lips to my nose. I thought
only surgery could fix those. Also
made the lines between my eyes
much less noticeable. I've tried many
serums, including some very
expensive brands. None of them are
even close to being as effective as
TLC Framboos. I also love the
packaging. It makes it very easy to
get the same amount every time I use
it without risking contaminating the
product. —Donna B., Henrietta, TX
GLAMGLOW FLASHMUD Brightening Treatment
After 3 uses, 93% said it created a brighter complexion
IHUT Testing Outcomes
Testimonials, Substantiated Claims, Packaging and POS Support
Planning for Recovery
Marry your IHUT testing findings to inform your clinical testing needs.
Be ready to use your claims!
Use this time to plan for future product launches, tests needed and don’t forget to communicate to your customer what they can expect to see from you next.
For more information, contact:
The Benchmarking Company
11710 Plaza America Drive
Suite 2000
Reston, VA 20190
Office: 703-871-5300 x102
Jennifer Stansbury
Co-founder, Managing Partner
Denise Herich
Co-founder, Managing Partner
COVID-19
Presented by Craig Weiss
March 26, 2020
Objectives
• Safety inside your facility• Product safety testing
Facility Safety Basics
• Actively identifying possible risk scenarios, and developing mitigation plans• Implementing intensified cleaning and sanitation protocols throughout our building• The availability of hand sanitizer throughout the facility and requiring use by the subject population before
testing.• Training provided to our employees on increased vigilance for wearing of Personal Protective Equipment, good
personal hygiene and handwashing procedures• Increased enforcement of employees staying home due to illness• Restricting employee travel and monitoring visits• Enabling employees who can work remotely, the opportunity to do so with our secured and vetted IT systems.• Using our video conferencing capabilities for client and staff meetings• Restricting access to our facility for non-essential visits• We are working on adding additional capabilities to our eCPT client access system to allow interactive remote
audits.• Anyone that has visited any of the regions deemed Warning Level 3 on the CDC website in the past 60 days will
not be permitted into the facility.• Anyone exhibiting a body temperature exceeding 100.4 F will not be permitted into the facility.• Due to supply constraints, we are producing our own hand sanitizer for staff and subject population use
Safety Testing Basics• Human Repeated Insult Patch Test Not Available
• Induction• Rest• Challenge
• In-Use Studies Not Available• The product would be tested in use or exaggerated use conditions. Evaluation
conducted by physician, trained evaluator or by the test subject. • Products containing known irritants.• Regime product groups.• Hygiene products.• Pediatric products
Safety Testing Basics
• In-vitro safety testing
• Irritation
• Sensitization
Contact information
Craig R. WeissConsumer Product Testing Company, Inc.
70 New Dutch LaneFairfield, NJ 07004
Phone (973) 808-7111Facsimile (973) 244-7503E-mail [email protected]
Product Stability and Compatibility Testing Considerations
• Check on status of your ongoing studies
• Start brainstorming viable ways to expedite PD process
• QA/QC will still be very important when this is all over: Shortcuts = risk
QUESTIONS? COMMENTS? CONCERNS?
Contact Information:
Craig Weiss: [email protected]
Jennifer Stansbury: [email protected]
Howard Baker: [email protected]
ICMAD
