CoverStory: The Millennials Issue - Amazon S3 · CoverStory: The Millennials Issue THE TOP NETWORKS...
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14 BROADCASTING & CABLE MARCH 9, 2015 BROADCASTINGCABLE.COM CoverStory: The Millennials Issue THE TOP NETWORKS OF 2014 IN PRIMETIME AMONG MILLENNIALS LED BY Sunday Night Football, The Voice and The Blacklist, NBC was the top network in pri- metime last year among millennials. ABC, Fox, CBS and Univision rounded out the top 5, per Ratings Intelligence analysis of Nielsen data. ESPN was the top-rated primetime cable net- work among millennials, averaging a 0.71 rating in the demo (live-plus-same-day) and a 0.72 average after live-plus-seven-day data. ESPN’s low ratings boost from time-shifted data makes sense, considering most people who watch sports tend to do so in real time. TBS finished No. 2 with millennial live+SD viewers (0.63), anchored by reruns of The Big Bang Theory in primetime. But USA, home to millennial fa- vorites including Monday Night Raw and Suits, moved past TBS for the second spot among the cable nets after Live+7 viewing. Adult Swim’s primetime telecasts of American Dad pushed it into the top 10. FX, home to millennial favorites American Horror Story, and formerly Sons of Anarchy, also earned a spot. —AJK 0.0 0.5 1.0 1.5 2.0 NBC ABC FOX CBS UNIVISION ESPN USA TBS FX ADULT SWIM Persons 18-34 Live+SD Rtg% Persons 18-34 Live+7 Rtg% AROUND THE CLOCK, MILLENNIALS ARE IN THE POOL WITH ADULT SWIM MILLENNIALS LOVED NBC and ESPN in primetime last year, but which network was best able to average millions of millennial viewers across a 24-hour span? Here are the top 10 millennial networks of 2014 in total-day (Monday-Sunday, 6 a.m.-6 a.m.) numbers, per Ratings Intelligence analysis of Nielsen data. Adult Swim was the de facto millennial network for 2014 because it dominated both cable and broadcast competition last year in total day, averaging a 0.70 18-34 Live+SD rat- ing and a 0.71 18-34 Live+7 rating. NBC, Fox, ABC and CBS (and their affiliates) rounded out the top 5. Nick At Nite and Nickelodeon drew similar numbers in both data streams; the dynamic duo was followed by ESPN, Spanish-language broadcaster Univision and USA Network. —AJK 0.00 0.25 0.50 0.75 ADULT SWIM NBC FOX ABC CBS NICK-AT-NITE NICKELODEON ESPN UNIVISION USA NETWORK Persons 18-34 Live+SD Rtg% Persons 18-34 Live+7 Rtg% Zade Rosenthal; David Giesbrecht/NBC; Shane Mahood/USA; Michael Yarish/Warner Bros. Entertainment Sunday Night Football The Blacklist Sunday Night Football The Big Bang Theory Monday Night Raw Suits American Dad 0302_CS_RICharts.indd 30 3/6/15 11:06 AM
Transcript of CoverStory: The Millennials Issue - Amazon S3 · CoverStory: The Millennials Issue THE TOP NETWORKS...
1 4 B R O A D C A S T I N G & C A B L E M A R C H 9 , 2 0 1 5 B R O A D C A S T I N G C A B L E . C O M
CoverStory: The Millennials Issue
THE TOP NETWORKS OF 2014 IN PRIMETIME AMONG MILLENNIALSLED BY Sunday Night Football, The Voice and The Blacklist, NBC was the top network in pri-metime last year among millennials. ABC, Fox, CBS and Univision rounded out the top 5, per Ratings Intelligence analysis of Nielsen data.
ESPN was the top-rated primetime cable net-work among millennials, averaging a 0.71 rating in the demo (live-plus-same-day) and a 0.72 average after live-plus-seven-day data. ESPN’s low ratings boost from time-shifted data makes sense, considering most people who watch sports tend to do so in real time. TBS finished No. 2 with millennial live+SD viewers (0.63), anchored by reruns of The Big Bang Theory in primetime. But USA, home to millennial fa-vorites including Monday Night Raw and Suits, moved past TBS for the second spot among the cable nets after Live+7 viewing. Adult Swim’s primetime telecasts of American Dad pushed it into the top 10. FX, home to millennial favorites American Horror Story, and formerly Sons of Anarchy, also earned a spot. —AJK
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AROUND THE CLOCK, MILLENNIALS ARE IN THE POOL WITH ADULT SWIMMILLENNIALS LOVED NBC and ESPN in primetime last year, but which network was best able to average millions of millennial viewers across a 24-hour span? Here are the top 10 millennial networks of 2014 in total-day (Monday-Sunday, 6 a.m.-6 a.m.) numbers, per Ratings Intelligence analysis of Nielsen data.
Adult Swim was the de facto millennial network for 2014 because it dominated both cable and broadcast competition last year in total day, averaging a 0.70 18-34 Live+SD rat-ing and a 0.71 18-34 Live+7 rating. NBC, Fox, ABC and CBS (and their affiliates) rounded out the top 5. Nick At Nite and Nickelodeon drew similar numbers in both data streams; the dynamic duo was followed by ESPN, Spanish-language broadcaster Univision and USA Network. —AJK
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Sunday Night Football The BlacklistSunday Night Football The Big Bang Theory Monday Night Raw Suits American Dad
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