Coverings 2013 Conference Brochure

connectingt h e t i l e + S t o n e i n d u S t r y

P e o P l e p r o d u c t S i n n o v a t i o n e d u c a t i o n

a P r i l 2 9 – M a y 2 , 2 0 1 3 a t l a n t a , G a U S aG e o r G i a W o r l D C o n G r e S S C e n t e r — H a l l S B + C

regiSter today for free at coveringS.com

connect with more than 70 SeSSionS and earn free ceuS!

coveringS 2013 conference program + event guide

interior deSign magazine preSentS DaviD roCkWell + CinDy allen! See page 9 for detailS.

tile + Stonethe Ultimate

experienceiS heading to atlanta!

Coverings: a Must-attend eventevery year, thousands of professionals from all over the world converge at coverings to uncover the hottest tile + stone products and trends on the market. With more than 900 leading manufacturers and suppliers from all around the globe, free education, live installation demos and dozens of networking opportunities, you’ll quickly discover why coverings is a must-attend event, year after year.

atlanta: a Must-experience DestinationWith its southern charm and hospitality, authentic cuisine, incredible architecture, cultural treasures and “city lights and Southern nights,” atlanta offers something for everyone.

Coverings + atlanta: a Perfect Fit representing over 100 countries from all around the world, coverings attendees and exhibitors bring a global perspective to coverings that makes atlanta, a city rich with entertainment and networking opportunities, the perfect host city.

From a new city to new connections — and new solutions to new speakers — Coverings in atlanta will be an unforgettable event.

Make PlanS to attenD noW.

2 coverings 2013 conference program + event guide

and rememBer, it’S all free! regiSter noW at coVeringS.com.

whether you are a specifier, builder, remodeler, distributor,

manufacturer, fabricator, installer, contractor or retailer,

if you connect with coverings,

you’ll connect to SucceSS.

4 What’s your Specialty? 5 installation Design Showcase 6–7 Show Features 8–9 Featured Sessions 10–22 2013 Conference

Program

22 Coverings Green Certificate Program

23 General information 24–25 2013 exhibitor list 26–27 Hotel + travel 27 Connect with Coverings

WHat’S inSiDe

register online for free at coverings.com 3

arCHiteCt indulge in the hottest trends and meet innovative manufacturers and one-of-a-kind artisans.

earn credits toward aia and state licensing and certification requirements and choose from dozens of free sessions created for architects.

BUilDer/reMoDelerevaluate thousands of tile + stone types for interior, outdoor, residential and commercial applications.

Be inSpired by the new and unconventional uses of tile + stone for kitchens, baths, patios, entries, pools, spas and so much more.

DeSiGnerenhance your knowledge and earn free ceUs in more than 70 free conference sessions. coverings is an aia/ceS provider and an nKBa ceU provider partner.

witneSS incredible designs conceived by four leading atlanta-area design firms come to life in the installation Design Showcase.

DiStriBUtorattend free educational sessions designed to give you insights, solutions and techniques to increase sales.tap into the lucrative specifier and contractor markets and expand your business.

FaBriCatorexplore the largest and most impressive stone and machinery display in north america.

aSSeSS the latest fabrication equipment and negotiate directly with suppliers.

inStallertour the show floor, discover new products, relax in the contractor lounge and network with other installers during the coverings 2013 contractor days.

diScover the latest tips of the trade at the live installation demonstrations hosted by tcna and ntca.

retailerlearn about green building and product standards and how they impact you and your business.

update your retail strategies with tips and techniques on how to make your showroom more customer-friendly and how to motivate your staff to increase sales.

what’S your Specialty?no matter what role you have in the world

of tile + Stone, coveringS coverS it all.


observe the creative masterpieces that are constructed onsite at coverings when ntca Five Star contractors and atlanta-area design firms are partnered together and collaborate to showcase the synergy between beautiful design and great installation. Watch a bar/lounge, hotel lobby, inpatient room in a women’s birthing center, and a master bathroom being created from inception to completion right on the show floor in booth 5656. each space will highlight a different design aesthetic and feature tile and stone in a live installation.

connect with inSpirationthe coverings 2013 installation design Showcase

Bar/loungeDeSignerS: margaret nysewander, associate, and michael neiswander, principal

Marble, Granite Terrazzo and Tile Installations Since 1920

installer installation materialstile manufacturer Design Firm

Hotel lobbyDeSignerS: Foreman rogers, Sr. associate, and allison isaacs, associate

installer installation materialstile manufacturer/DistributorDesign Firm

inpatient room in a Women’s Birthing Center DeSignerS: craig anderchak, Sr. project Director, and mary porter, project Director

installer installation materialstile manufacturer Design Firm

Master BathroomDeSigner: mark Williams, owner

installer installation materialstile manufacturer Design Firm Fixtures

Wednesday, May 1, 3:30 PM – 4:30 PMinstallation Design Showcase DeconstructedSpeakers: NTCA Five Star contractors and Atlanta-area design firm representatives

See session description on page 20.

A D V A N C E D P R O

tools Backerboard

linear Drains

transitions & edge trim

installer liaison


Coverings CentralBe at the center of the tile + stone industry at coverings central in booth 6457 at coverings 2013. this interactive and vibrant area on the show floor is home to social media educational sessions, special product showcase statements, the internet café, a bar and the proJect: green display.

SoCial netWorkinG eventS!connect with colleagues every day at 4:00 pm at the coverings central bar for these social events:

monday: tweetUp tuesday: Social media Social Wednesday: Blogger Bash

Contractor Days

coverings is the premier place for tile + stone contractors. Badged contractors can network and relax during the show in the contractor lounge, booth 7841. in addition, contractor tours will be held on tuesday and Wednesday and include lunch and happy hour! if you’re a contractor, sign up for a tour when you register online at coverings.com.

2013 Coverings installation and Design (CiD) awards

coverings has transformed the tileletter & ntca installation awards into the ciD awards, which honor outstanding achievements in the design and installation of tile and stone. new for 2013, projects will be judged and awarded separately on technical installation and design. projects are judged on their levels of creativity, craftsmanship and outstanding use of materials, and achievement in the use of tile or stone within the residential and commercial project categories. learn more at coverings.com/ciD.

CiD aWarDS reCePtion & CereMonymark your calendars now and see who wins!Monday, april 29 at 5:30 PMSponsored by:

and

with the free and freSh Show featureS at coveringS

connectvisit coverings.com/showfeatures to learn more.


ProJeCt: Green

PROJECT: GreenproJect: green is back and greener than ever for coverings 2013! Visit coverings.com/project_green to learn more and stop by the proJect: green display onsite in coverings central to see the chosen sustainability projects featuring tile and stone.

SCaD tiled Bench exhibit

coverings has teamed up with the interior Design Department at the Savannah college of art and Design (ScaD) to create a 10-week student design tiling course for the 2013 winter/spring semester. the students will learn how to design and tile four to six benches that will be displayed at coverings 2013 and, after the show, be permanently located on the ScaD campus. Stop by the bench exhibit in the hallway between halls B and c and view the students’ work! thank you to the following companies for providing products and assistance with the course:

art tile villagethe art tile Village is a popular destination at coverings year after year. located in the tile council of north america pavilion, this space is dedicated to artisans who keep old world traditions alive by crafting handmade art and specialty tiles. You will find one-of-a-kind decorative tiles and accents that will give any project that distinctive and unique touch.

the SFa + the new Stone Zone the Stone Fabricators alliance (SFa) is an organization dedicated to the education of the fabricator. located within the new Stone Zone, the SFa will be presenting ongoing

demonstrations and educational “how-to” topics in their booth that are specifically designed for fabricators and installers. Stop by the Stone Zone at coverings 2013 to check out these live demonstrations, attend happy hours, win great prizes and so much more!

Must-See live Demonstrations

one of the most popular features at coverings, these live “how-to” classes offer attendees an up-close look at how top contracting pros handle a variety of challenging tile installations. attendees will see exactly how to install a wide variety of new products and learn techniques to make tile and stone installation more successful. these sessions are sponsored by the tile council of north america (tcna) and the national tile contractors association (ntca).


monday, april 291:45 PM–2:45 PMStyle, Substance and Color: Major trends and DirectionsSpeaker: Leatrice Eiseman, Pantone Color Institute In this complex and information-laden world, there is a multiplicity of resources that inform color and design directions. More than ever before, it is urgent to be aware of future trends as consumers are seeking distinctive styling and considerable substance. Most importantly, colors and combinations must be appealing, evocative, transformative and “on-target.” Join us as Leatrice Eiseman, author of eight books on color, leading color forecaster and executive director of the Pantone Color Institute, explains the directional trends that will help you connect with your targeted customers/clients.

Sponsored by: NKBA Georgia Chapter

tuesday, april 309:30 aM–10:30 aMHealthcare reform is reality: How Smart Businesses are Preparing for the affordable Care actSpeaker: Gene Marks, The Marks GroupJoin Gene Marks as he reviews the current state of the country’s healthcare system and all the changes that

will affect small and medium-sized companies. He’ll look at the tax effects of this legislation, both corporate and professional. He’ll discuss the ins and outs of the new exchanges that will be coming into place and offer recommendations for making the best use of healthcare expenditures. Business owners have a lot of questions about how healthcare reform will affect their business financially. You won’t want to miss Marks’ 10 significant issues that a business owner needs to consider when projecting his or her company’s health care expenditures over the next few years.

1:45 PM–2:45 PMtrends in tile: Boundary-Breaking new looks, new innovations and new Materials for indoors and outSpeaker: Jen Renzi, Author, The Art of TileAdvancements in cutting-edge digital technology and the revival of artisanal processes have collided to transform both the look and application of tile, creating limitless opportunities for designers — and opening up new channels for customization. Superthin, superthick, supersmall, supersized — the very format that tile comes in has been pushed to extremes, expanding how and where tile can be installed. And the industry has become a hotbed of innovation, with some of the brightest design luminaries and hottest new talents

Jen Renzi will discuss these exciting advancements, from tiles that can be installed without adhesives to chic encaustics and the continued refinement of stonelike porcelain and faux-wood planks. Extending far beyond the traditional applications, Renzi will share cutting-edge residential and commercial installations from across the globe.

with knowledge connectcoverings is the best educational and purchasing event in north america. the Free Featured Sessions at coverings 2013 will connect you with the knowledge and information you need to succeed in the tile + stone industry.

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Wednesday, may 19:15 aM–10:45 aMleadership and ethicsSpeaker: Lieutenant General John F. Sattler (USMC Ret.)Leadership and ethics, what do they mean to you? Hear from a career military officer and an experienced instructor as he shares his experience both on and off the battlefield. Leadership and ethics are key to success in the military. What does it take to be a leader? What role does ethics play? Don’t miss this inspirational presentation.

LtGen. Sattler has had a decorated career, serving in various capacities over the years, including Director of Strategic Plans and Policy, Joint Staff from 2006–2008; Commanding General of First Marine Expeditionary Force and Commander, Marine Corps Forces Central Command from September 2004–2006, in which position he commanded all forces in Al Anbar Provence in Iraq. Currently, LtGen. Sattler serves as the Leadership Chairman in the Vice Admiral James Stockdale Ethical Leadership Center at the U.S. Naval Academy.

1:45 PM–2:45 PMinterior Design Magazine Presents David rockwell + Cindy allen Speakers: David Rockwell, Founder and CEO, Rockwell Group; Cindy Allen, Editor in Chief, Interior Design MagazineInterior Design, the design authority, shapes the opinions of design professionals while providing boundless inspiration and vital information through compelling coverage of the most ground-breaking projects, products and people in the industry. Interior Design has teamed up with Coverings 2013 to present David Rockwell and Cindy Allen, two industry visionaries who will enlighten, inspire and motivate you for your next sensational design project.

Rockwell founded Rockwell Group in 1984, an award-winning, cross-disciplinary architecture and design practice, based in New York City with satellite offices in Madrid and Shanghai. In 2011, he was included in Architectural Digest’s AD 100; and in May 2010, he was inducted into the James Beard Foundation Who’s

Who of Food & Beverage in America. He was also honored with the 2009 Pratt Legends Award, the 2008 National Design Award by Smithsonian’s Cooper-Hewitt for outstanding achievement in Interior Design, a lifetime achievement award from Interiors magazine, an induction in Interior Design’s magazine’s Hall of Fame and the Presidential Design Award for his work for the Grand Central Terminal renovation.

Lauded as “one of the most influential advocates for the interior design industry,” 2013 marks Allen’s 12-year anniversary as editor in chief of Interior Design Magazine. Since her editorship in 2001, Allen has established herself as a force in elevating the publication’s importance and exposure — strengthening its credentials as the main ambassador of design while proving it’s the vehicle of growth and success for the industry it represents. Allen is an industry champion, promoting both the giants of design and the rising stars. A self-proclaimed design junkie, she brings an unbridled passion for design to the pages of the magazine each month, offering a unique view into design and personal connections to leaders in the industry.

Rockwell and Allen currently serve as co-chairs of DIFFA: Design Industries Foundation Fighting AIDS, which is one of the country’s largest supporters of direct care for people living with HIV/AIDS and preventive education for those at risk. Don’t miss this unique opportunity to hear insights and inspiration from two of the biggest influencers in the design industry today!

Sponsored by:

3:15 PM–4:15 PMthe Marketing Diet: How to improve your Marketing & lose Weight!Speaker: Marty Gould, Focalize NowNearly everyone who owns a business struggles with two things: their weight and their marketing. But, crazy as it may sound, there are seven specific things that, if you do them regularly, will guarantee weight loss AND make your marketing more effective. You can improve your health and your company’s, too, if you master these seven simple things. Every attendee will receive a 90-day healthy eating plan developed by Gould’s own personal trainer, the legendary Billy Beck III, a $99 value — FREE!

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2013 ConFerenCe ProGraM

note: Sessions are as of January 8, 2013, and are subject to change. visit coverings.com/education for the most up-to-date information.

coverings has compiled a stellar lineup of comprehensive tile and stone seminars, engaging panel discussions and hands-on courses for the 2013 conference program. With over 70 sessions presented by the most dynamic presenters and original thinkers in the industry, you will connect with knowledge and success at coverings 2013.

Use these symbols as your guide through the Coverings 2013 Conference Program:

architect

Builder/remodeler

Designer

Distributor

Fabricator

installer

retailer

Green Certificate Program

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earn Continuing education Units (CeUs) at Coverings 2013!

earn ceUs by attending coverings conference sessions. coverings is an aia/ceS approved provider and a nKBa ceU provider partner. check coverings.com/education and the onsite Show Directory & Buyers’ guide for the most up-to-date information on continuing education for architects and designers.

ceU application information will be available onsite. certificates of completion may be requested and will be distributed post-show.


monday, april 298:30 aM–9:30 aM

Providing CeUs to architects & interior Designers about natural StoneSpeakers: Sarah Kelly, Marble Institute of America; Vincent Moiso, Quarry Collection

experience level: mid-levelWant to expand your outreach to architects and interior designers? Have you ever had a difficult time getting an appointment at a large firm in your area? Consider pro-viding Continuing Education Units (CEUs) to the design community. This session will showcase how to position your company as the leading expert on natural stone in your marketplace, how the various CEU programs work (AIA, ASID, IDC, IDEC, IIDA, NKBA and others) and how to get started giving presentations. This “how-to” explanation will help you get started down the CEU provider path!

8:30 aM–10:00 aM

tile Council of north america: 2013 version of the tCna Handbook and other tCna initiativesSpeaker: Eric Astrachan, Tile Council of North America

experience level: allDon’t miss the unveiling of the 2013 version of the TCNA Handbook, one of the most important documents in the tile industry. Used by professionals across the industry, the Handbook ensures quality sales, specification, and installation of tile and stone. Join TCNA to hear the latest methods and revisions you need to know to keep your business up-to-date and successful. This is always a can’t-miss session!

Competing for the Future…tools for Developing your team to Become World Class PerformersSpeaker: Sandy Smith, Sandy Smith Seminars

experience level: leaderLeading and managing a small business in today’s economy can be stressful to say the least. Managers must wear multiple hats, learn to multitask, cope with constant interruption and distraction, deal with time pressures and then smile as they interact with a complaining customer. In addition, many small businesses struggle daily to make a profit. This interactive presentation is designed to assist leaders and managers to create an organizational culture whose teams perform at a consistently high level. Sandy’s content is practical in nature with the latest trends in developing high-performing teams. Participants will leave the session with some “real-world” tools to be applied at work.

1:45 PM–2:45 PM

Solving Difficult Substrate issuesSpeaker: Tom Plaskota, HB Fuller Construction Products

experience level: new to profession/mid-levelNothing adds time and difficulties to a job more than substrate issues. In this interactive presentation, you’ll learn to identify and solve challenging installation issues over substrates such as: very porous concrete; very dense or burnished concrete; metal substrates; irregular surfaces; high moisture concrete; cracked concrete; radiant heat systems; gypsum underlayments; and others. Simplify your installations, save time and prevent costly callbacks by identifying and addressing these substrate issues before they become problems.

Why epoxy Grout and Bonding Mortars are essential to the tile and Stone industrySpeaker: Alan Kin, Tex Rite

experience level: new to profession/mid-levelGet the most from your epoxy grout and bonding mortars. Attendees will achieve an easy-to-understand knowledge for epoxy resin without having a chemistry background. This lecture is based on an easy-to-follow format, balanced understanding for epoxy usage, and jobsite conditions for epoxy grouts and mortars to excel. Whether you have no installation experience, low experience or high experience, individuals will gain more knowledge about epoxies that make them user friendly. Get updated on product usage and improved installation techniques.

Style, Substance and Color: Major trends and DirectionsSpeaker: Leatrice Eiseman, Pantone Color Institute

experience level: allSee page 8 for description.

3:15 PM–4:15 PM

Sealing natural Stone, tile & Grout — Fact & FictionSpeaker: Joe Salvo, Miracle Sealants

experience level: allEveryone in the stone and tile industry needs to know the basics, as well as how advances in product development impact the industry. Information abounds, but is it the right information? Join this session to learn which surfaces benefit from being sealed; the difference between sealers, finishes and waxes; solvent versus water; the different protection sources used in most sealers and impregnators; how most impregnators work; how to determine effectiveness; and how to determine costs.

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Marble Use in the kitchenSpeakers: Joshua Levinson, Artistic Tile; Todd Robertson, Vermont Quarries

experience level: allSpecific to natural stone, many may think that you can only use granite on a kitchen countertop. This session will focus on the use of marble in the kitchen, which is on the rise in the U.S. (note: marble has been used in kitchens for hundreds of years, especially in Europe). With the increasing trend in marble use in kitchens, attendees will learn the different protective treatments required; obtain unique design elements of using marble for a countertop surface; and expand their ability to set the proper consumer expectation.

Water Handling/Management in a Fabrication/Manufacturing Facility — Panel DiscussionPanelists: Jim Callaghan and Joe Meyer, GranQuartz; Steve Deberardino, Oldcastle Surfaces

experience level: mid-level/leaderJoin this panel discussion as a fabricator, product engineer, and sales representative all share perspectives about the role of handling water in a manufacturing setting. This isn’t a sales pitch for one product or manufacturer — it is all about issues that need to be considered in your facility. Learn more about current water issues for tile, stone and quartz-based products. Discuss current OEM requirements with regard to PH levels and corrosion on equipment. Understand benchmark requirements in manufacturing for wastewater described by the EPA, municipalities, OSHA, etc., in today’s marketplace. Gain insight into different ways to contain and clean wastewater, recycle technologies available in the market today, and the cost of water vs. cost of dumping. Finally, gain some perspective on your return-on-investment.

Going linearSpeaker: Dean Moilanen, The Noble Company

experience level: allIn the past several years, there has been increased interest in linear drains for use in ceramic tile and natural stone installations. These linear drains are becoming increasingly popular in residential, commercial, hospitality and institutional projects. The features and benefits of these linear drains are numerous. However, the rapid increase in the different types of linear drains now available can lead to confusion and uncertainty as to which type of linear drains will work best for your project needs.

In “Going Linear,” we will retrace the history and evolution of this product. We will examine the general features and benefits of the linear drain concept as it applies to tile and stone applications. We will identify significant design and application variables that oc-cur among different linear drain designs. Architects,

contractors and industry professionals will leave this presentation armed with the most current information available on this important product trend.

Profitable installations with (very) large Format tileSpeaker: Larry Rheinschmidt, Rheinschmidt Tile & Marble, Inc.

experience level: mid-level/leaderLarry Rheinschmidt is a successful NTCA Five-Star Contractor, whose company specializes in mall and large project tile and stone installations. Large-format tile applications are common in the projects his company manages, and he will offer some sound and practical advice for producing a profit. Attention to substrates, managing the workforce, communication with the project team, change-orders and more will be covered.

What every retailer Can learn from appleSpeaker: James Dion, Dionco, Inc.

experience level: allThere’s a reason why Apple is the most admired company in the world. And there’s a reason that their sales are north of $6,000 per sq. ft. The reason is that every product is a head turner. However, a rock solid product line is not the only reason why Apple has so many apostles all over the world. Designed to simplify and enhance the presentation and marketing of personal computing products, Apple stores are a feast for the eyes and intended to guide the intellectual and emotional experience of the customer. Nothing is left to chance; every detail matters — including the people they attract as employees and how they get them to join the “life’s work.” And, finally, there are the stories of the stellar customer service. Take a tour behind the scenes and find out what Apple does that you can do, too. No, we don’t want you to copy Apple. All we want is for you to learn how to have a clear, consistent and simple vision to guide you in everything you do in your store.

the american tile industry: From its 19th Century roots to the Present & BeyondSpeakers: Joseph A. Taylor and Sheila Menzies, Tile Heritage Foundation

experience level: allTake a visual journey from the past to the present with a projection into the future vitality of the tile industry through the Tile Heritage Foundation’s tiles, images and archival collections, documenting the knowledge base of creative and enlightened individuals who have made tiles their business in all arenas over the past 140 years.Everyone active in the tile industry today benefits from broadened knowledge. People, products and business have always been at the heart of the American Tile Industry. In 1987, 25 years ago, the Tile Heritage

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Foundation was formed to research, document and archive the history of tile making in America, creating a repository for information on current manufacturing, distribution and installation — validating the entire industry for the future through its collections of tiles, images and records.

Designers, Build the Buzz: editors, Bloggers and Social Media Pros offer insider advice on Getting Published Panelists: Industry insiders from the trade press

experience level: allHow do you go about getting your projects published in our digital age? Our panel of influential editors and bloggers will spell out what catches their eye and offer advice on how best to present your work to them. Along with social media pros, they’ll discuss how sites such as Houzz and Pinterest are changing the way you showcase your work and how editors select projects.

the evolution of Green Standardization and ProcurementPanelists: Ryan Fasan, ASCER; Bill Griese, Tile Council of North America; Representative from Confindustria Ceramica

experience level: allOver the years, green building initiatives have had a profound impact on the architectural marketplace. From voluntary building standards and rating systems to codes and regulations to federal procurement initiatives, it is important to have a thorough understanding of today’s rapidly evolving sustainability demands. This session will provide a tile industry glimpse into the past, present and future of some of today’s hottest green topics, including the continued development of well-known green building standards and rating systems; governmental procurement initiatives and the impact on the industry; the prevalence of multi-attribute sustainability standards and certification programs for products; and the emergence of Environmental Product Declarations (EPDs).

tuesday, april 308:00 aM–9:00 aM

installing tile and Stone in remodeling Projects: Panel DiscussionPanelists: John Cox, Cox Tile, Inc.; Jan Hohn, Hohn & Hohn Tile; Joe Kerber, Kerber Tile, Marble and Stone

experience level: allRemodeling projects account for a significant amount of tile and stone consumption, and are very different from new construction and commercial projects in many ways. Many tile contractors who specialize in this type of work must be knowledgeable and proficient in other

trades, and know how to put a team together to meet the customer’s expectations. NTCA Five-Star Contractors who perform this type of work will share their field experience with attendees and answer questions.

Understanding and Using iSo 13007-5 liquid Waterproofing with anSi a118.10Speaker: Dr. Neil McMurdie, MAPEI Corporation

experience level: mid-level/leaderIn 2012, ISO released a new specification for liquid applied waterproofing membranes that helped design professionals specify the right waterproofing membrane for use under tile assemblies. This new, global specification measures adhesion and waterproofing performance as well as crack bridging properties. Class participants will be trained in the way to get the most out of the two specifications for the optimal product selection and installation recommendation.

natural Stone tile: an overviewSpeaker: Joshua Levinson, Artistic Tile

experience level: new to profession/mid-levelThis one-hour course will familiarize design professionals with the resources available for installation methods and specifying standards for natural stone tile. The session will review the characteristics of natural stone in order to understand how they might affect your project. See examples of common stone tile failures and discuss the best practices to ensure a successful installation.

the Psychology of Price and Why it MattersSpeaker: James Dion, Dionco, Inc.

experience level: allPrice is just a number and yet consumers are obsessed with it. Price can have psychological and even physiological effects on human beings — it can infuriate, surprise, sadden or delight us. It can even block the thinking part of our brain, leading us to make poor business decisions. There are almost half a billion dollars in unused daily deals according to some estimates, which is sufficient proof that for some consumers, getting a deal is more important than getting a product. And what are flooring retailers doing to appeal to this consumer? Slashing prices even more! Yet lowering it can have a significant impact on profitability. What should you do instead? There are at least 10 price strategies that you can use to win the customer’s mind, heart and wallet which don’t involve lowering prices, but positioning them in such a way so that the customer truly feels that they got the best deal.

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How video Marketing Can Help improve your Branding & online Marketing effortsSpeaker: Juliet Sallette, Wolf TMC

experience level: allIn this session, attendees will learn why video marketing is an essential, low-cost marketing initiative that drives online traffic and online exposure and generates awareness of products or services. The session will provide retailers and distributors with examples of how to engage customers and prospects with educational content that promotes their brand, retail location, products and services. This one-hour seminar will include tips on best practices, trends and cost-effective technology that will not break the budget, as well as explore case studies. Attendees will discover the importance of video marketing and branding efforts and how to use video marketing to help generate online buzz; and, most important, how to help their company achieve online leads and publicity by leveraging YouTube and other online marketing channels that can fit into any marketing budget.

thin tile Project: From Design to CompletionModerator: Bart Bettiga, National Tile Contractors AssociationSpeakers: Jason Banks, David Allen Company; Representatives from the general contractor and architectural firms associated with the project

experience level: allWant to learn about the thin tile design and build process from start to finish? Why was thin tile selected? How did the architect, general contractor and tile installer work together? What techniques were used? What was learned in the process? Join this session as we provide a short overview of thin tile and its application before delving into a case study of the Wake County Justice Center by the architect, general contractor and tile installer. All will address the project from design thoughts and functions to selection, coordination and installation methods and tools. The program will detail a completed thin tile job from start to finish. Bring your questions!

Ceramic tile: an eco-logical ChoiceSpeaker: Ryan Fasan, Professional Attention to Tile Installation

experience level: mid-levelAs one of the oldest cladding materials, ceramic tile inherently has a strong sustainable story. Unfortunately, early green building programs have overlooked it as a preferred green material for various reasons. This session will delve into the many natural benefits ceramic tile provides as a cladding material to illustrate just how green a choice it has always been. Attendees will explore how ceramics currently fit within green building platforms like LEED and propose the possibility of

improving upon existing programs with more thought for durable hard surfaces. Ceramic tile is one of the fastest innovating industries in the building sector and new technology is creating new opportunities for greener buildings on a yearly basis. Don’t be left behind — join Ryan Fasan to explore the new face of this ancient material.

8:00 aM–9:30 aM

Fabricators ForumModerator: Tony Malisani, Malisani Inc.Panelists: Dustin Braudway, Bluewater Surfaces; Marco Duran, Atlas Marble and Granite

experience level: allThis open forum is designed for fabricators to get answers to questions or problems they may have with regard to being successful in today’s business economy. In today’s business climate, diversification is a critical step many fabricators are taking. This panel is well versed in both residential and commercial topics and what it takes to be successful in both arenas. Costs, stone supplier relationships, collections, employee development and meeting customer expectations are just a few of the business-related topics that will be part of the panel discussion.

9:30 aM–10:30 aM

Setting Proper expectations with the Design Professional about natural StoneSpeaker: Peter Becker, stone-ideas.com

experience level: new to profession/mid-levelNatural stone is in large demand around the world. Yet sometimes the design professionals will simply substitute stone for other materials in the product specification without fully understanding if stone is best suited for that application. This session will focus on the relationship between the stone contractor and the design professional, as well as the proper application of stone in a variety of applications. Learn from perspectives offered by Peter Becker about how you can enhance natural stone’s profile and visibility.

Basics of travertine Selection, Fabrication, installation & MaintenanceSpeaker: Chris Byrd, Interceramic, Inc.

experience level: new to profession/mid-levelThis one-hour session is designed for attendees to gain a full understanding of travertine as a building material. Learn more about how to select this natural stone for a variety of interior and exterior applications and how travertine is fabricated and its unique application opportunities to enhance design plans. Obtain information about setting the proper consumer expectation with regard to installation and maintenance.

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tile Showers...Provoking PotentialSpeaker: David Scalise, Tileware Products

experience level: mid-level/leaderProvoking...an excellent word to challenge potential — defined as “forward cry or call.” That’s exactly what this session will do, lean forward, with as clear a voice as possible and declare what is on the horizon. The industry is now primed with vision and technology to influence and win consumer perception related to the tile shower. In this session, you will learn what trends and technology will redefine shower relevance, where shower money is going, the shower culture and how to influence this agenda.

Healthcare reform is reality: How Smart Businesses are Preparing for the affordable Care actSpeaker: Gene Marks, The Marks Group

experience level: mid-level/leaderSee page 8 for description.

Concepts: Where Do i Find My inspiration?Speaker: Liset Robinson, IIDA, Savannah College of Art and Design

experience level: allConcept generation and creative thinking are processes that can be learned. They are not as mysterious as they seem. The design process begins with analysis, which leads to elaboration and then moves toward discovery. The process of concept derivation will be discussed, including the exploration of graphic images such as diagrams. Diagrams allow designers to look at things differently in order to expand their thinking. This provides the designer with the ability to re-center visual thinking through the use of abstraction — both functional and conceptual — in order to provide a solution for the client that is unique and purposeful.

10:45 aM–11:45 aM

Be our Guest: tile and Stone in HospitalityModerator: TBDPanelists: Pierre Josselin, Hirsch Bedner Associates (HBA); Patricia Richey, tvsdesign; Karen Teske Blue, The Johnson Studio

experience level: allFrom restaurants to hotels, architects and designers throughout Atlanta are being recognized for inspiring designs both at home and abroad. Join this interactive session as our panel shares their motivation, the role tile and stone has played in their work, and future hospitality trends.

tips, tricks and landmines in the Field of GreenSpeaker: Holley Henderson, ASID, LEED, ID+C, H2EcoDesign

experience level: allTrying to navigate the field of green? Join Holley Henderson as she provides the latest on LEED V4, sustainability at low or no cost and future trends in the industry. This session will provide tips on best practices and future trends in sustainability for tile and stone; tricks to understand the new LEED V4 prerequisites; and get you through the landmines of marketing and positioning products for teams and clients.

1:45 PM–2:45 PM

Contractors Forum: interactive roundtable Discussions — Concrete SubstratesModerated & Presented by: National Tile Contractors Association

experience level: allA tile industry consultant and representatives from the concrete industry, general contracting and tile contracting will present a challenging and lively discussion on installations over concrete substrates. Large format tile, grout width requirements, flatness requirements and more will be discussed by this panel of experts. Bring your questions and be prepared to share your insights — this will be a peer-to-peer exchange!

trends in tile: Boundary-Breaking new looks, new innovations and new Materials for indoors and outSpeaker: Jen Renzi, Author, The Art of Tile


3:15 PM–4:15 PM

Stone testing for DummiesSpeakers: David Castellucci, Kenneth Castellucci & Associates, Inc.; Chuck Muehlbauer, Marble Institute of America

experience level: new to profession/mid-levelStone testing is an important aspect of the stone and tile industry, yet the difficult part is to know which test is appropriate for the right application. During this fun, interactive session, learn about the relevance of the most widely used test procedures and when they should be utilized. Learn tips on how to explain the technical aspects of stone testing in everyday, common language.

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Why am i Being Sued When i Didn’t Do anything Wrong?Speaker: Marc Rosenkrantz, Schechner Lifson Corporation

experience level: allAs a business owner, you must protect yourself and your business from lawsuits that emanate from actions or inactions of your employees and representatives. This session will provide methods and techniques that will help avoid many claims that may lead to lawsuits. Having appropriate insurance and risk transfer programs are critical to minimizing your chance of a suit.

Metrics for the automated & Un-automated Fabrication ShopSpeakers: Josiah Lilly, Epic Ceramic & Stone; Paul Menninger, Capitol Granite

experience level: mid-levelUnderstanding your metrics and being able to price work for profitability are key for the automated shop to produce a profit at the end of the day. A comprehensive understanding of fixed and variable costs, contribution margins, and per activity man-hours is critical to extrapolating large bids. In this session, attendees will learn to develop a budget based on history and planned sales; sell man-hours and develop a process for tracking; develop metrics against norms in industry; and understand GAP accounting and what it means to banks and other financial institutions who may back the fabricator.

the importance of vapor Management in Steam room installationsSpeaker: Bastian Lohmann, wedi Corporation

experience level: mid-level/leaderSteam room applications are a niche that is growing, and the physics and mechanics required when designing and building these applications safely cannot go overlooked. This session will address the different environments, usage levels and technical equipment a contractor needs to consider before installation begins. Other areas to be discussed include stone and tile selection, command safe installation techniques and proper products employed in the process.

Disaster relief: avoiding installation Failure with Sound installation Planning and implementationSpeakers: Nyle Wadford, Neuse Tile Service, Inc.; James Woelfel, Artcraft Granite, Marble & Tile

experience level: mid-level/leaderTile installation failure is the single biggest obstacle to growing the market. NTCA Five-Star Contractors will look at projects where the installation failed and discuss how this could have been avoided. They will also highlight projects that contained the proper planning and skilled installers necessary for success.

Color theory and its applicationSpeaker: Feras Irikat, Oceanside Glasstile/Mandala Tile

experience level: new to profession/mid-levelPlease join Feras Irikat, design director for Oceanside Glasstile and Mandala, as he examines the impact of light, vision and texture on color in the design environment. Feras will lead a presentation outlining the basics of color theory and psychology, followed by an engaging discussion of how materials such as wood, textiles, glass and ceramics are fully integrated to create and define cohesive, beautiful spaces.

Combining traditional advertising/Marketing and Social Media to Build your Marketing PlanSpeaker: Lisbeth Calandrino, Fabulous Floors Magazine

experience level: mid-levelSocial media is the new wave of communication. This doesn’t mean that traditional advertising and marketing is out, but smart companies are combining the two. In order to do this, traditional advertising must be presented in a form that’s compatible with social media. To be most effective in embarking on a marketing plan, you must understand the differences and similarities, and how they can work together to reach your goals.

ProJeCt: Green roundtable — environmental Stewardship through tile + StonePanelists: PROJECT: Green finalists

experience level: allEach year, PROJECT: Green acknowledges sustainable projects featuring tile + stone which inspire environmental stewardship. This session will bring together representatives from selected projects to discuss how they were able to successfully use tile and stone in their residential, commercial or institutional green building projects. Lessons learned and helpful tips will be shared — all are welcome to attend!

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3:15 PM–4:45 PM

Understanding Merchandising real estateSpeaker: Nicole Reyhle, Retail Minded

experience level: leaderFrom how a customer reacts to a store window display to how a consumer responds to the floor plan of a store, attendees will learn the tricks of retail real estate — and how to make these tricks help increase sales. Using props and displays as part of the seminar, retailers will have a chance to experience the critical components of retail real estate through interactive display challenges, sales scenarios and customer role playing. And, just like any real estate, we’ll identify what’s worth what with regard to retail floor space in retail stores. Questions will be answered, mouths will drop and retailers will walk away with ah-ha moments! Finally, attendees will each have the chance to re-create their own store space with a hands-on game that lets them imagine their store laid out differently.

Wednesday, may 18:00 aM–9:00 aM

Wholesale/Slab Distributors ForumModerator: Vincent Moiso, Quarry Collection Panelists: Eric Schigiel, Opustone Natural Stone Distributors; Rupesh Shah, MS International; Jonathan Zanger, Walker Zanger

experience level: allBack by popular demand! Join us for the fifth annual discussion of strategic issues critical to running successful wholesale/slab distribution companies. This open discussion will cover a host of operational issues, including building strong fabricator relationships, networking with the design community, freight issues and much more.

the restoration and Maintenance of Stone & terrazzo Using no CHeMiCalSSpeaker: Fred Hueston, Stone Forensics

experience level: allThere are many perspectives about floor maintenance, and this session will present the viewpoint that stone and terrazzo floors DO NOT need a topical coating, of any kind. Waxes, sealers, etc., act as a sacrificial coating grinding the grit and dirt into the surface, meaning every time a force is applied to the floor, it is scratched and damaged. In addition, the chemicals necessary to strip and wax can be extremely hazardous. Naturally polished stone and/or terrazzo uses ZERO chemicals, using diamond abrasives and water, the floor is polished to a high shine and left in a natural state. Join this

session to discuss proper restoration and maintenance of stone and terrazzo based on continuous, simple maintenance procedures. Avoid the treacherous cycles of waxing and stripping again and again.

thin tile technology & installation ConsiderationsPanelists: Noah Chitty, StonePeak Ceramics; Neil McMurdie, MAPEI Corporation; Dan Marvin, Florida Tile; Tim Bolby, Crossville, Inc.

experience level: mid-levelReduced thickness or “thin tile” is the new emerging technology capturing the attention of the entire tile industry. Continued education on these products is a must, as there are currently no manufacturing and installation standards that exist to guide professionals on this latest advancement. Join this panel to discuss the technology and the opportunities it presents for the market, and to take a look at the importance of proper specification, installation considerations, and selection of appropriate installation materials and tools.

the effect of the Housing recovery on Ceramic tile SalesSpeaker: Donato Grosser, Grosser Consulting

experience level: leaderThis session will examine the developments in the ceramic tile market following the housing recovery: Who will benefit the most from this trend? How will the distribution system be impacted? How will the future of the industry look? Join Donato Grosser as he presents his annual industry outlook. This session is a not-to-be-missed event!

How to Build Profitable Customers through experience MarketingSpeaker: Lisbeth Calandrino, Fabulous Floors Magazine

experience level: mid-levelHow we communicate with customers has changed. It used to be that businesses were in charge of communicating with their customers. Now, customers choose when and how. Customers are doing business with those who provide more than products; they are choosing to give their money to those who also offer a unique shopping experience. To win the profitable customer, you will have to learn to provide your own unique experience. Join Lisbeth Calandrino as she provides proven ideas to bring in profitable customers.

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artistry Meets innovation: Designing with the newest tile, Stone and GlassSpeaker: Joshua Levinson, Artistic Tile

experience level: allAs a result of advancement in technology and production, tile, stone and glass are now available in formats never before available to designers and architects. This CEU session will review some of the newest tile, stone and glass available; showcase how they differ; talk about specifying these products; feature the looks that can be achieved with these new materials; and provide guidance on their installation and care.

Sustainability — For those Who Haven’t Been Paying attention!Speakers: Dan Rea, Cold Spring Granite Company; Todd Schnatzmeyer, Indiana Limestone Institute

experience level: allYou’ve been busy managing your business and haven’t kept up with what the stone and tile industry is doing in the sustainability arena. This is the session you’ll want to attend. Get perspectives from a stone industry executive with an architectural background. Learn what the industry is doing in 2013, how it impacts your business, and how you should be communicating with the design community.

9:15 aM–10:45 aM

leadership and ethicsSpeaker: Lieutenant General John F. Sattler (USMC Ret.)


9:30 aM–10:30 aM

Specification 2.0: Understanding Ceramics to Use their Full PotentialSpeaker: Ryan Fasan, Professional Attention to Tile Installations

experience level: mid-levelThe modern age of ceramic tile began around 1970. Since then, the innovations in aesthetics and quality have jumped by leaps and bounds. In this updated version of “Specification: Facts, Myths & Tools,” we will explore the four types of tile. Production techniques and an easy rule of thumb will be applied to provide simple language to explain choices to clients easily and select the optimal tile for every job. Once a solid foundation of knowledge is built, we can get creative utilizing all the new products available to their maximum potential. As the industry changes, new production and glazing techniques give rise to new materials — it’s up to us salespeople and specifiers to take full advantage of this highly innovative industry. Modern technology, like large formats, slim porcelains, ventilated façades and ceramic

screens, provide nearly limitless potential to grow our specifications outside kitchens and baths or even floors and walls.

a U.S. Case Study in ventilated Façade: the First Bank and trust of SkokieSpeakers: Joseph Behles, Behles and Behles; Jerry Joyce, Marazzi USA

experience level: new to profession/mid-levelVentilated façade, it isn’t new, but to date it still isn’t a common sight in the U.S. How does it become the choice of the architect for a project? What are the steps necessary to get it installed? What are the benefits over traditional materials? What are the sustainable benefits? From design to completion, the architect behind the First Bank and Trust of Skokie explains how and why ventilated façade was selected and installed in this U.S. project. An overview of ventilated façade systems, including environmental impact, will be presented.

9:30 aM–11:00 aM

know Before you import: US Customs Classification of Building StoneSpeaker: Jacob Bunin, U.S. Customs and Border Protection

experience level: mid-levelImporters of building stone should be familiar with the applicable tariff provisions and rates of duty before they import the merchandise. Importers often assume certain incorrect provisions apply and plan their pricing incorrectly. Knowledge of the principles of tariff classification is crucial to American importers and foreign shippers of stone. Jacob Bunin of U.S. Customs will explain distinctions in the classification of building stones under the Harmonized Tariff Schedule based on the identity of the stone (marble, granite, etc.), and distinctions based on the degree to which the stone is worked. He will discuss the applicability of NAFTA to stone produced in Canada, Mexico and the U.S. In addition, he will explain the procedures one should follow when requesting a ruling on tariff classification. The rulings program allows an importer or foreign shipper to determine the proper classification of a product prior to importation.

10:45 aM–11:45 aM

Promoting with PinterestModerator: Paul AnaterPanelists: Pinterest promotion winners

experience level: allPinterest is all the rage, but how do you jump on board? How can you use it to promote yourself and your business? Where do you find what to pin and how do you pin? Join our panel of expert pinners, all gathered through the Coverings 2013 Pinterest promotion, as they discuss the ins and outs of how they use Pinterest to promote their brand and their business. Plan to actively

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participate — bring your questions and ideas — this is your chance to unlock the mysteries of Pinterest and show your Pinfluence!

Selling and Marketing Green the easy Way Speaker: Paul Bumblauskas, PFC Services

experience level: mid-level/leaderFinally, an easy way to demystify the drivers of the green buying decision. Understand green from your customers’ perspective as we swiftly take participants through the seven drivers of the green decision. Using these seven drivers, anyone can relate to customer needs, and this process works whether you sell business-to-business (B2B) or business-to-consumer (B2C)! This unique and practical green session will immediately drive more sales and profit. As an added benefit, manufacturer green programs will become more meaningful as you will be able to translate their objectives into satisfying your customers’ needs every time!

1:45 PM–2:45 PM

anSi’s response to iSo 13007Speaker: Leigh Hightower, MAPEI Corporation

experience level: mid-level/leaderWith the implementation of ISO 13007 making it easier to delineate the performance characteristics of specific setting materials, it became necessary to develop modifications to the existing ANSI standards to establish some kind of equivalency between the two specification entities. The ASC A108 committee has produced modifications to ANSI A118.1 and ANSI A118.4 and, in addition, has developed a new specification, ANSI A118.15, to address the needs of the industry by providing the ability to specify specific products with clarity in a non-proprietary way. This presentation will compare the new specifications, their similarities and differences with ISO 13007.

innovative technology for the tile tradePresenter: National Tile Contractors Association

experience level: allJoin us in this new and interactive demonstration session where you will view up close the latest in technology for the tile trade! NTCA will provide live demonstrations of the latest technologies, providing attendees the chance to view, touch and ask questions.

interior Design Magazine Presents David rockwell + Cindy allen Speakers: David Rockwell, Founder and CEO, Rockwell Group; Cindy Allen, Editor in Chief, Interior Design Magazine


3:15 PM–4:15 PM

the Marketing Diet: How to improve your Marketing & lose Weight!Speaker: Marty Gould, Focalize Now

experience level: mid-level/leaderSee page 9 for description.

Managing a Successful Family BusinessModerator: Tony Malisani, Malisani Inc.Panelists: Michelle Goetzinger, Blume’s; Michael and Jeremy Twiss, Columbia Stone

experience level: mid-level/leaderWorking in a family business can be a challenge. Why are some businesses successful, while others struggle? What are the best practices? Join a panel of stone professionals from three different family businesses as they share their experiences, positive and not so positive!

advanced or task Specific Certification — Phase ii of CteF Certification Program Speakers: Bart Bettiga, National Tile Contractors Association; Scott Carothers, CTEF; others TBD

experience level: allThe tile industry has recognized the need for certification of installers for some time; and now, for the first time ever, specific skills required to be a successful tile installer will be offered in a certification developed, recognized and supported by the entire tile industry. Representatives of the organizations that worked to create the certification program will be on hand to explain the process and the importance of supporting this effort.

new ideas for the Management of the installation-Based BusinessSpeaker: Paul Bumblauskas, PFC Services

experience level: mid-level/leaderThis session will feature 10 management techniques that must be implemented to optimize the value of any installation-based business. Drawing on many years of experience and research, we will contrast installation businesses with product providers. This must be done whether you provide both or not! Those engaged in the installation business must be experts at “conversion,” including not only the process of changing raw materials into finished designer goods, but also with optimizing the logistics experience. We will also reveal important financial techniques that are followed by the best installation-based companies, and we will share an approach to financial information that will convert meaningless financial data into powerful sales and management information that will immediately drive more sales and profit.

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Selling tile: the internet, the industry & the ConsumerModerator: Christine Whittemore, Simple Marketing Now, LLCPanelists: Steve Slutzah, Westside Tile; Bill Buyok, Avente Tile; Tom Carr, Pan American Ceramics; Dave Milanowycz, Florida Tile

experience level: allJoin this interactive panel discussion on how the Internet is influencing the sale of tile to the consumer. From strict sale policies to reduced prices and no sales tax, the Internet has created a new frontier for the industry to navigate. Join the discussion and learn from all of the players how the Internet is affecting the industry and the consumer.

the 10 essentials to Selling interior Designers and the Decorative tradeSpeakers: Barbara Marini, FASID, ASID International; Chris Ramey, Affluent Insights and The Home Trust

experience level: leaderThere are some very serious “dos” and “don’ts” when selling to interior designers. This forum, led by Barbara Marini, FASID, president of ASID International, and Chris Ramey, president of Affluent Insights and The Home Trust, will review exactly what you need to know to ensure you successfully serve this most important customer.

Green Squared® — north america’s Standard and Certification Program for tile Product SustainabilitySpeaker: Bill Griese, Tile Council of North America

experience level: allThe Green Squared standard ushers in a new, more meaningful conversation when it comes to tile and green building. It requires product sustainability in all aspects, from raw material extraction to end of product life management. Gone is the need to evaluate single-attribute sustainability claims like recycled content or low VOCs. Green Squared requires both, plus a host of additional properties to ensure balanced, thorough product assessments. This session will break down the technical criteria of the Green Squared standard and will explain how the Green Squared Certified mark facilitates marketplace specification and identification of products with the full range of social and ecological attributes most important to the North American green building community.

3:30 PM–4:30 PM

installation Design Showcase DeconstructedSpeakers: NTCA Five Star contractors and Atlanta-area design firm representatives

experience level: allMeet with the Atlanta-area designers and NTCA Five Star Contractors of the Installation Design Showcase and learn what it takes to pull together these annual vignettes in just five days. During this one-hour interactive session, you will tour the four unique spaces of the showcase — a bar/lounge, hotel lobby, inpatient room in a women’s birthing center and a master bathroom — and discover every detail of the spaces. From the types of tiles chosen and why to the thought-process behind the designs to the exceptional installation techniques, the participants will leave no stone — or tile — unturned. Press, attendees and exhibitors are all invited to the session and the Installation Design Showcase Reception immediately following at 4:30 PM in the Showcase.

thursday, may 28:00 aM–9:00 aM

exotic Stones — expectations, issues and resolution tips for FabricatorsSpeakers: Filippo Emanuel, Tenax USA; Ron Hannah, Cadenza Corporation

experience level: mid-levelDue to technology/process advances, the industry has seen an explosion of exotic stones which has added to the appeal of natural stone among consumers. Sometimes, the same technology that helped bring that stone to market is a struggle for the fabricator. Join this session to learn about exotic stone, how it is classified, and the new technology for quarrying and processing. Understand how to recognize slabs — the good, the bad and those that could cause major headaches. From fixing color issues and variances to edge polishing differences in colors, you will walk away with the knowledge you need to work with this growing trend.

ready-to-Use or Premixed Grouts and their Place in the trade Speakers: Steve Taylor and Leigh Hightower, MMSA

experience level: new to profession/mid-levelJoin representatives from the MMSA to learn the history of grout and ceramic tile before delving into the most recent developments in pre-mixed, ready-to-use grout. This session will detail the similarities and advantages of everything from the latest ready-to-use grout to traditional cement and epoxy-based grout. Understand

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the compositional differences and the curing mechanism of each type of grout and garner advice on installation of ready-to-use grout and the benefits to the end customers.

How to Market your Showroom online Speaker: Eric Edelson, Fireclay Tile

experience level: mid-level/leaderIf you ever wanted to learn how to better market your showroom online, this is the session for you. Online marketing is not new. Yet many in our industry are slow to respond to the demands on the modern customer who discovers, researches and purchases online. While we are far from being Amazon.com, we can all dramatically improve the way we market our showroom or business online.

The focus of this session will be tips and tricks to marketing your showroom online. The goal is not to spend unnecessary money, but take key action steps that are free or inexpensive and will ensure your company has a strong presence and that your customers will find you. All attendees will also receive Eric Edelson’s free guide on How to Market Your Showroom Online.

Demystifying the Design Professional and Manufacturer relationshipSpeakers: Michael P. Johnson, Michael P. Johnson Design Studio; Lira Luis, ALLL

experience level: mid-levelFinding the right product for a project is equally as important as finding the right manufacturer to work with on a project. A designer’s idea is only as good as the products he/she specifies, as well as how the manufacturer executes this idea. Recent advancements in tile have allowed designers more opportunities for creativity. However, unless these advancements are communicated to designers and designers adopt these into projects, they remain just another product to sell. What happens when the innovative product is embraced by the designer, applied on a project that meets the client’s basis of design, and delivers the design objective? How do those projects turn out as a result? This seminar will present several case-studies and will examine the best practices related to the designer–manufacturer relationship and how both sides can benefit from the process.

Six essential Strategies to Creating Passionate CustomersSpeaker: Chris Ramey, Affluent Insights

experience level: leaderThis fast-paced, interactive and entertaining presentation will begin by defining and demonstrating the distinction between affluent and luxury customers. Providing counterintuitive insights and a fresh perspective from the most recent research, we will illustrate how it affects flooring consumers. The session will consider that affluent consumers judge companies

by their collective experiences, so we will review everything in the context of the broad luxury segment; including the most effective current marketing and merchandising strategies.

8:00 aM–9:30 aM

Best Practices for a Business-to-Business Content Marketing Strategy Speaker: Vincent Moiso, Quarry Collection

experience level: leaderThis presentation will focus on best practices for businesses selling to other businesses on how they can incorporate a content marketing strategy into their current marketing plan. Attendees will learn what a content marketing strategy entails, as well as how to maximize ROI from such a strategy. Content marketing is one of the hottest trends in marketing today. Using the right marketing channels to get your message out to your customers is vital to success. This presentation will provide the path to a current and successful strategy using not only general business best practices, but best practices from within the tile and stone industry. Learn what other leading tile and stone industry professionals are using to promote their products and educate their customers.

8:00 aM–10:00 aM

Stone trends 2013Speaker: Vince Marazita, Marazita & Associates

experience level: new to profession/mid-levelFrom countertops to skyscrapers, the use of natural stone is a well accepted building material in the U.S. Especially in these lean construction years, it is crucial to understand the direction of the market for dimensional stone. Get an overall view of the market and market trends by attending this 15th annual “State of the Industry” presentation on the dimensional stone market in the U.S. This session will cover information, sourcing, marketing and application trends in the stone industry over the last year, including examples of award-winning projects that have been recognized for their use of natural stone.

9:30 aM–10:30 aM

a Sales Seminar for Fabricators Who Hate SalesSpeaker: Thomas Robinson, ANO, Inc.

experience level: allMany in the stone industry are business owners who know production and how to create a quality product — but do not know sales. If you are looking for more sales to help pay your overhead and generate long-term profits, then this session will provide you with a great foundation. Learn to recognize that all employees and all processes are part of the sales process and create a framework for your business. Come prepared to develop strategies for sales success in your fabrication business.

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tools that Can Help the tile Contractor add Profit to the Bottom lineSpeaker: Michael Whistler, NTCA

experience level: allAll tile contractors need to create a level line around a room on occasion, and a water level is a tried and true method. What if there was a quicker way to produce the same result? This would mean lower labor costs! Join this session to learn the latest in tools and methods to find hidden profit dollars for your company.

Social Media and Business: Creating Content to engage, Build and Grow Customer relationshipsSpeaker: Melissa Harrison, Allee

experience level: allThe new era of business means being accessible and engaging online. Learn how to build a creative online content strategy using social media tools to connect with your customers and, ultimately, drive sales. Those utilizing push marketing need not apply; businesses must adapt to online conversations that showcase their expertise and products all while accommodating what the audience wants. Learn how various social media channels are used; how they can be effective for your business; and how to keep it all together, consistent and relevant. We’re talking best practices, case studies, examples and a whole lot of templates that you and your team can take back to the office to start developing your own online content strategies using social media.

9:30 aM–11:00 aM

advanced Google SketchUpSpeaker: Alex Oliver, Igloo Studios

experience level: mid-levelWhether you’ve been using SketchUp for years or you’ve recently begun to learn to use the program, this course is designed to make you aware of some of the more intermediate and advanced features of SketchUp that will help you take your 3D design and presentation skills to the next level. We’ll deconstruct how to properly use groups, components, layers and scenes to keep your model well organized and highly functional. Additionally, we’ll demonstrate tips and tricks for working with CAD drawings inside of SketchUp and how to take information out of SketchUp for use in creating construction documentation.

introduced at coverings 2010, learn the latest in sustainable design as it pertains to tile and stone at coverings 2013 and earn the coverings green certificate of completion. complete at least four of the eight core sessions listed below and you will be eligible to receive a certificate of completion in the coverings green certificate program.

connect with SuStainaBilitycoverings green certificate program

Core SeSSionS inClUDe: • the evolution of green

Standardization and procurement• ceramic tile: an eco-logical choice• tips, tricks and landmines in the Field

of green• proJect: green roundtable —

environmental Stewardship through tile + Stone

• Sustainability – For those Who haven’t Been paying attention!

• a U.S. case Study in Ventilated Façade: First Bank and trust of Skokie

• Selling and marketing green the easy Way • green Squared® — north america’s Standard

and certification program for tile product Sustainability

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General inForMation

international viSitorSif you are from a country requiring a visa to visit the United States, you are advised to apply for your visa a minimum of 120 days before your visit. For more information on visa requirements, visit coverings.com.

aGe PoliCyno one under the age of 16 will be allowed into the coverings 2013 exhibit hall unless accompanied by an adult. the accompanying adult assumes full responsibility for the person under 16 and must sign a waiver at registration.

QUeStionS?For registration assistance, please contact us at 877-303-0712 or [email protected]. For general show information, please contact us at 703-706-8257 or [email protected].

people productS innovation education

the tile + Stone induStryconnectingconnect with the event that gives you access to the right people, products, innovation and education all in one location.

reGiSter toDay For Free at coverings.com and check the box to receive email updates on the can’t-miss educational and networking events taking place at coverings 2013.

eXHiBit Hall HoUrSMonday, april 29 10:00 aM–5:30 PM 1000–1730

tuesday, april 30 10:00 aM–5:30 PM 1000–1730

Wednesday, May 1 10:00 aM–5:30 PM 1000–1730

thursday, May 2 10:00 aM–3:00 PM 1000–1500


2P Trading SrlAbdeen Stone GroupAbitare La CeramicaABK Group Industrie

Ceramiche SpA.Accessibility Resource CenterADI Stones LLCAgarwal Marble & Art Stone/

CTMAkgun Seramik/Dura-tilesAl Sakhr Al Arabi for Marble

& GraniteAlabama StoneAleno Tile LimitedAlex Tiles & Alex Marmo for

Marble and QuarriesAlfagres S.A.Alimoglu Mermer Granit A.S.Alpha Professional ToolsAlysEdwards Tile & StoneAmerican Bullnose CompanyAmerican Express OpenAmerican Marazzi TileAmerican Restoration Tile Inc.American Tile SourceAmericana Granitos do

Brasil LtdaAmerisinkAnatolia Tile and Stone, Inc.Andean Stone CompanyAndrade GroupAnfacer-Brasil Ceramic TilesANS Impex Pvt. Ltd.Antolini Luigi & C. SpAAP Lazer MachinesAprile USA Inc.ARO Granite Industries Ltd.Artistic TileArto Brick & CA PaversArvex Italstyle S.R.L.Arvicon InternationalAsian Granito India Ltd.Assimagra-Associacoa

Portuguesa dos Industriais de Marmores, Granitos e Ramos Afins

Atlas ConcordeB.A. Schmidt Arts &

EnterprisesBacci Marmi/CTMBasaltina S.R.L.Bati-OrientBeckart Environmental, Inc.BedrosiansBeijing Metals & Minerals

Corp.Beijing Stars Stone Co., Ltd.BelencoBella Vista TileBellavita Tile, Inc.Bellcomb, Inc.Benissimo Systems/Surface

Art Inc.Bestview International

CompanyBien SeramikBlanke CorporationBlick IndustriesBold Living ColorBonotti Stone Trading Intl.Bostik, Inc.Braxton BraggBreton S.p.A.British Ceramic TileBrothers Mosaic, Inc.

Bruno Lucchetti Marmi e Graniti Srl

Bundles SRLBurakhan Marble & TravertineCampolonghi Italia SPACandia-ValpanaroCanteras Valsan S.A./CTMCapexilCaribbean Coral & MarbleCasalgrande Padana SpACastel USA, Inc.CastleRock Tools LLCCCPIT Building Materials

Sub-CouncilCeramic Tile Distributors

Association (CTDA)Ceramica Colli Di Sassuolo

SpACeramica Del Conca SpACeramica Rondine SpACeramica San Lorenzo, USACeramica Sant’ Agostino SpACeramica Vallelunga, SrlCeramiche Ascot SpACeramiche Caesar SpACeramiche Cerdisa, Gruppo

Ceramiche RicchettiCeramiche Gardenia Orchidea

SpACeramiche Refin SpACeramiche Ricchetti, Gruppo

Ceramiche RicchettiCeramiche Serra SpACeramics of ItalyCercan MosaicCerindustries SpaChampion Building Materials

Co. Ltd.Chemcore Industries Inc.Chengdu Weil-Shine Trade

CompanyChengdu Yage Art Stone

Co. Ltd.Chengdu Zaijian Decorating

Materials Co.China Shaanxi Cenefit Imp. &

Exp. Co., Ltd.China Stone Ltd.Cibola Glass WorksCisa Ceramiche, Gruppo

Ceramiche RicchettiClassic Marble CompanyCNBM International

CorporationCNS FabricationCoatings By SandbergCOEM — FioraneseCogemar SrlColor Rite, Inc.Conic Collections Ltd.Contractor Appreciation

LoungeContractor LoungeCooperativa Ceramica

D’ImolaCoraldom, C POR ACore ContinentalCosa Marble Co.Cosmos GraniteCotto D’EsteCountry FloorsCover SourceCoverings CentralCR Studio 4Creaciones Practicas SA de CV

Creative Tile Marketing, Inc./Saitrav

CRESTCrossville Inc.CSG (Xiamen) Stone & Tile

Co., Ltd.Dancik International, Ltd.Danesi Cargo SrlDanTileDel Corona & ScardigliDemo Mosaic Industrial

Co., Ltd.Dharajyot Stone ArtDiamax IndustriesDiamutDimpomar — Rochas

Portuguesas, Lda.Discar, Inc.Dom CeramicheDongguan City Wonderful

Ceramics Industrial Park Co., Ltd.

Dorado SoapstoneDry-Treat, Inc.DSA-Deutsche Steinzeug

America, Inc.DynaEasyway Stone Co., Ltd.Eclipse StainlessEco Egypt GroupEdimax Astor Gruppo Beta

SpAEGE SERAMIK Sanayi ve

Ticaret A.S.Egypt Expo & Convention

Authority (EECA)El Batal Modern Co. for

Marble and GraniteEL Shrouk Co. for Sawing

& Processing Marble & Granite

E-Lands CeramicsEleganza Tile, Inc.Elite Building ProductsElite Displays and Design, Inc.ElMorsy for Marble & GraniteElysium Mosaics Inc.Emilceramica SpAEnergie KerEpicor Software CorporationEstraba Spa — Gruppo CaucciEurograniti SrlEverstone International

Pty. Ltd.EXPOCASA-PRIMI

CERAMICHEFangyuan Lola Ceramics, Inc.Fico Industrial Co., Ltd.FILA Chemicals USAFin Pan, Inc.Fincibec SpaFirst MarbleFlooring Empire GroupFlorida Tile, Inc.FLORIM CERAMICHE SpA and

Florim USAFlorina Industry Co., Ltd.Flow International CorporationFocus Technology Co., Ltd.FoloniStone — Bunyee Industry

(Fujian) Co., Ltd.Foshan B&B Ceramics, Ltd.Foshan Bazara Building

Materials Co., Ltd.

Foshan Bright Decoration Material Co., Ltd.

Foshan Castel Import & Export Co., Ltd.

Foshan City Debang Decoration Material Co., Ltd.

Foshan City Roytile Trading Co., Ltd.

Foshan CTC Group Co., Ltd.Foshan Davinci Ceramic Tiles

Co., Ltd.Foshan Domily Glass Craft

Co., Ltd.Foshan Dongpeng Ceramic

Co., Ltd.Foshan Emart Building

Materials Trading Co., Ltd.Foshan Fenme Building

Materials Co., Ltd.Foshan Global Bridge Building

Material Co., Ltd.Foshan GP Import & Export

Co., Ltd.Foshan H&P Enterprise

Co., Ltd.Foshan Hudson Economics

and Trade Co., Ltd.Foshan Lanto Building

Material Co., Ltd.Foshan Laurio Building

Material Co., Ltd.Foshan LONGART Building

Decoration Materials Co., Ltd.

Foshan Love Song Decoration Material Co., Ltd.

Foshan Mainland Imp & Exp.Co., Ltd.

Foshan Monalisa Industry Co., Ltd.

Foshan Nanogress Porcellanato Co., Ltd.

Foshan Oceanland Ceramics Co., Ltd.

Foshan Pamase Ceramics Co., Ltd.

Foshan Prestige Mosaic Artist Factory

Foshan Sodi New Decorative Material Co., Ltd.

Foshan Tenglas Construction Materials Co., Ltd.

Foshan Yingcheng Trading Co., Ltd.

Foshan Yixin Stone Co., Ltd.FoShang Single-Heated Quartz

Stone Co., Ltd.Fotiles Ceramics Co., Ltd.Fujian Pengxiang Industrial

Co., Ltd.Fujian Province Hualong

Machinery Co., Ltd.FUJIWA GROUP USA, INC.Fushan International

Marketing Consultant Co., Ltd.

G.R. Marmi SRLGabriella Revestimentos

Ceramicos LTDA/CTMGallos Marmoleria S.A.Gaoyao Yushan Ceramics

Industrial Co., Ltd.Gemini Saw Company, Inc.Glastone Co., Ltd.

Global Porcelain Solutions Inc.Global Stones Ltd.GMC SpAGolden Dragon Stone Co., Ltd.Gong Loon Building Materials

LimitedGraiman CIA LTDAGraniser Granit Seramik A.S.Granite City ToolGranitex SpAGranitiFiandreGranQuartz L.P.Green Mountain SoapstoneGroves, Inc.Guan Yun Enterprise Co., Ltd.Guangdong Jinying Import &

Export Co., Ltd.Guangdong Kito Ceramics

Co., Ltd.Guangzhou Goodsense

Architactwd Decoration Materials Co., Ltd.

Guangzhou Tulip Mosaic Company

GV Service, Inc.H.B. Fuller Construction

ProductsHaddad Group for Marble &

GraniteHandan Keydesign Co., Ltd.Hangzhou Kasaro Decorative

Material Co., Ltd.Hangzhou Mingfeng Tools

Co., Ltd.Hangzhou Nabel Group

Co., Ltd.Happy House SRLHaussmann Natural StoneHebei Mountain Stone & Tile

Co., Ltd.Heka ProductHenraux SpAHeshan City Biyu Stone

Co., Ltd.High Speed Technologies, Inc.Hirsch Glass CorpHK Rimini Building Materials

Co., Ltd.HOFO Global Co., Ltd.Home Stones Industry LimitedHomeowners Marketing

ServicesHong Kong Yisheng

Decoration Material Co., Ltd.

Honglei Stone Co., Ltd.Hongpeng Marble Mosaic

Co., Ltd.Huamei InternationalHuayu StoneHuidong Hexingtai Industry

Co., Ltd.Huijin Stone (Xiamen) Co., Ltd.Hurok MarbleHusqvarna Construction

ProductsIcon Stone, Inc.Idea CeramicaIdealmarmi SRLIlksernit Antik Mermer Ic ve

Dis Tic A.S.Ilva S.A.Images In Tile USA, INC.Industrie Ceramiche Piemme

SpaInland Diamond Products Co.InnoChem LLCInstallation Design ShowcaseIntegra Adhesives USA Inc.InterceramicInterglobo USAIntermacInternational Stones India

Pvt. Ltd.International Wholesale

Tile, LLCInterstyle Ceramic & Glass Ltd.Intertile Comercio

InternacionalIris US

visit coverings.com/exhibitorlist for the most up-to-date list.

exhiBitor liStcoVeringS


Ish Mosaics and TilesIsland StoneISO MarbleItaldiamant USA Inc.Italgraniti Group SpAJapan Ceramic Tile

Manufacturers Assoc.Jas Forwarding Inc.JDD Industry Co., LimitedJerusalem Marble A.

GrebelskyJiangxi Golden Maple Jade

Co., Ltd.Jingmen Feiyue Commercial

Trading Co., Ltd.JMS/Jurassic StoneJohn H. Best & Sons Inc.JulipedraKale Italia SRL Socio UnicoKaleseramik ASKanaflex CorporationKangli Stone Co., Ltd. Shuitou

NananKaramehmet Mermer San.

Tic. Ltd. StiKDrillsKeen Decorative Production

Co., Ltd.Ken Mason TileKeramikosKertiles LLCKeystone Tile Inc.Kings-Wing Imp. & Exp.

(Xiamen) Co., Ltd.Klein and Company, Inc.Kraft Tool Company Inc.Kur MarbleLa Fabbrica SpALackmondLandmark Metalcoat Inc.Lanka Walltiles PLCLaser Products IndustriesLATICRETE International, Inc.LEA North America, LLCLegend Pacific International

LimitedLenz Ceramic PVT Ltd.Leonardi GroupLeya Decoration Material

Co., Ltd.Lighthouse Natural StoneLilywork Ceramic Ornament,

LLCLitokolLive Installation

Demonstration StageLong Victory Intl. Convention

& ExhibitionLotus Business, LLCLourdes Industrias CeramicasLowitz & CompanyLoxcreen Flooring GroupLuria’s Tile & Stone Action-PakM.S. InternationalMadhucon Granites LimitedMagratex Ltda.Majolica GroupManiscalcoManroyce Global Ltd.Manzi Marmi SrlMAPEI CorporationMarble Arch Ltd.Marble Institute of America

(MIA)Marble SystemsMarca Corona 1741Marcolini Marmi SpaMargraf SpAMarMe Tile & StoneMarmi Graniti Favorita SpAMarmi Orobici Graniti SpAMarmifera, SA DE CVMarmo Meccanica S.P.A.Marmoles de Honduras, S.A.MarmonilMarmor SG SAMarmores GalraoMarmotech, S.A.MarvitMcIntyre Tile/Trikeenan

Tileworks

Medas A.S.Medicine Bluff StudioMediterraneaMediva Art Tile and Stone

CollectionsMegaCera USAMerola Tile Somerset/

SomerTileMetaphor Bronze TileworksMetropolitan CeramicsMilstone Marble WorksMinera DeisiMing Stone Supplier Inc.Minmetals Int’l Advertising &

ExhibitionMiracle Sealant & AbrasivesMirage Granito Ceramico SPAMirgroup, Inc.Mixed Up MosaicsMocapor- Comercio E

Industria De Marmores LDAModaCreteMorawareMosa.Tiles.Mosaique Surface Inc.MR Direct InternationalMVC — Mármores de

Alcobaça, Lda.N.S. Granite & MarbleNande Quartz Stone Co., Ltd.Nanjing Huakang Solid

Surfaces Co., Ltd.National Gypsum CompanyNational Tile Contractors

Association (NTCA)NCC Tiles Inc.New England ThinstonesNew Zhongyuan Ceramics

Import and Export Co., Ltd. of Guangdong

Ningbo Zhenhai Tongji Decoration Co., Ltd.

Noble CompanyNorthstar Ceramic Trading,

LLCNorthwood MachineOceanside GlasstileOnyx Tile & Bath DistributorsOptimum Onyx MarbleOrigin Tile/Avenue MosaicOriginal Mission TileOriginal Style LimitedOrro MosaicOYG Glass Spar Decoration

Materials Co., Ltd.Pacific Granites (India) Pvt. Ltd.Panaria CeramicaPark Industries Inc.Pavigres Ceramicas, SAPearl AbrasivePellegrini/Miles SupplyPera TilePetra Antiqua s.r.l.PimarPivot LLCPokarna LimitedPorcelanite LamosaPowerline ImportsPratt & LarsonPriental MosaicProdim USAProgress Profiles S.P.A.PROJECT: Green DisplayProlex Flooring USA, Inc.Protecto Wrap CompanyPrussiani EngineeringQFloorsQingdao Situ International

Trading Co., Ltd.Qixing Stone Co., Ltd.Quanzhou Topmax Stone

Industry Development Co., Ltd.

Questech CorporationQuickShelf (Wheeler Tile &

Company)Quintessenza StoneworksRaimondi Tools USA —

Donnelly Distribution LLC.RAINBOW POWER LLC., USARBI Natural Stone

Red Rock TileworksRegent Stone Products, Inc.RFMS, Inc.Rocks Forever Inc.Rocky Tile Ltd.RollMaster SoftwareRSG StonesRubi Tools USA Inc.Ruipedra SARydon Business Projects &

ServicesSA. GE. VAN. Marmi SRLSabine HillSafeharbor Software, Inc.Saint-GaudensSalem StoneSampcoSamsung Radianz QuartzSark TileSassomeccanica SRLSaudi Marble and Granite

Factory Co.Saudi Marmo CompanySavema SpASavino del Bene USA Inc./

General NoliSavoia Italia SpASawtrax MftSCAD Bench ExhibitSchluter SystemsSeed Decorative Material

Co., Ltd.Serenissima Cir Industrie

Ceramiche SpASettecento – Mosaici e

Ceramiche d’ArteSGM, Inc.Shanghai Best-Look Int’l

Co., Ltd.Shanghai Demao Building

Material Co., Ltd.Shanghai Fond Share Building

Material Co., Ltd.Shanghai Jingquan Industrial

Trade Co.ShangHai Rachoo Industry

and Trade Co., Ltd.Shijiazhuang Guanyu

IndustrialShine Import Export Inc.ShinHeung Stone Co., Ltd.Shunsen Industries

CorporationSichuan Baoxing Zhengxing

Marble Co., Ltd.Sicis SRLSintesi Ceramica Italiana

— Gruppo Ceramiche Gresmalt

SK Stones Inc.Skarlis Marble S.A.Skudo Distribution USA

Pty. Ltd.SlabsmithSogutsen Seramik ASSolancis-Sociedade

Exploradora Pedreiras, SASorkun Marble Ltd.Spain PavilionStanza International, LLC.Status CeramicsStone & EquipmentStone & Pewter Accents/

Lunada Bay GlassStone Fabricators AllianceStone from SpainStone MosaicsStone Profit SystemsStone Showcase Inc.Stone TerroirStone World/Contemporary

Stone & Tile DesignStonebridgeStone-ERP, LLCStoneline Group, LLCStonePeak Ceramics, Inc.StonexchangeStoneyard.comStover’s L.L.C.Strong Ace Ltd. (A Ceramica)

Super Building Material Co., Ltd.

SupergresSurfacesTagina Ceramiche D’Arte SpATar-mak USA Inc.Taw’s GroupTCNA Art Tile CourtyardTCNA Product Performance

Testing Laboratory Tecno Art MarmiTENAX USATendenzzaTeresa Marble CorporationTerra VerreTerraferma USA CorporationTerramar Inc.Teseo MarmiTexas Cement Products, Inc.Thai Ceramic Co., Ltd. — Cotto

Tiles StudiosThassos.comThe Ceramic Tile Education

Foundation (CTEF) The Tiles of IndiaThor Granitos E MarmoresTile and Stone Blue BookTile Council of North America

(TCNA)Tile EdizoniTile EZETile Heritage FoundationTILE MagazineTile of SpainTile OptimaTile Partners for HumanityTiles CoutureTob Stone Co., Ltd.Topcu Tile & StoneTrama/Mygsa/CTMTravertine Bros.Travertini Paradiso SrlTravertinos Laguna S.A.

de C.V.Tre Emme/Landi GroupTrend Surplus Development,

Ltd.Troxell USATurkish Ceramic Promotion

GroupTuscan Leveling SystemTyrolit Vincent North AmericaUkey Industrial Co., LimitedUmpas Seramik A.S.Un Rayito de SolUnicom-Starker SRLUnicorn Tile Corp.United Stone Beijing Co., Ltd.USG Corp.Vereinigte Marmorwerke

Kaldorf GmbHVermont Quarries Corp.Vetriceramici De Mexico S De

RL DE CVVickers Industrial Co., Ltd.Victory Glass Building

Material Co., Ltd.VIEWGRES Co. Ltd.VisoftVitromexVMC Technical Assistance

Corp.VoguebayVorona LLCWAKEI — Japan Ceramic Tile

Manufacturers AssociationWalgar Sanitary Co., Ltd.Wedi CorporationWholesale Tile by AguayoWilson Industrial Electric, Inc.Win-Stone IndustriesWizard EnterpriseWorld Rocks IndiaWSL International Business

Co., Ltd.WTC USA, LLCXiamen Ally Stone Industrial

Co., Ltd.Xiamen Andresen Import &

Export Co., Ltd.

Xiamen Asiangain Imp. Exp. Trading Co., Ltd.

Xiamen Baoda Import & Export Trade Co., Ltd.

Xiamen Black Stone Co., Ltd.Xiamen Chenghui Stone

Co., Ltd.Xiamen Chitrust Import &

Export Co., Ltd.Xiamen Dalei Stone Co., Ltd.Xiamen Daming Stone

Co., Ltd.Xiamen Daysun Industrial

Co., Ltd.Xiamen Dragon Stone Co., Ltd.Xiamen Eastone Co., Ltd.Xiamen Elite Industry & Trade

Co., Ltd.Xiamen Good-do Imp. & Exp.

Co., Ltd.Xiamen Hengfayuan Trading

Co., Ltd.Xiamen Hengyi Stone Co., Ltd.Xiamen Hezu Import & Export

Co., Ltd.Xiamen Huangchang Import

and Export Co., Ltd.Xiamen Ioka Trading Co., Ltd.Xiamen Jetboat Imp. & Exp.

Co., Ltd.Xiamen Jinghuang Stone

Industry Co., Ltd.Xiamen King Day International

CorporationXiamen Ling Yun Yu Imp. &

Exp. Co., Ltd.Xiamen Lotos East Import and

Export Co., Ltd.Xiamen Messen Building

Material Co., Ltd.Xiamen Nangang Stone Imp.

& Exp. Ltd.Xiamen New Stone Trading &

Producing Co., Ltd.Xiamen Risheng Stones

Co., Ltd.Xiamen Roc Stone Co., Ltd.Xiamen Scient Stone Imp. &

Exp. Co., Ltd.Xiamen Shenji Stone Co., Ltd.Xiamen Sifang Group Co., Ltd.Xiamen Smarter Stone Co., Ltd.Xiamen Stone Enterprise

Group Co., Ltd.Xiamen Stone-Metal Trading

Co., Ltd.Xiamen Sun Green Trading

Co., Ltd.Xiamen SUV Stone Co., Ltd.Xiamen Vesen Stone Corp.Xiamen WanFu Trade Co., Ltd.Xiamen Xinglei Stone Co., Ltd.Xiamen Xingyi Trade Co., Ltd.Xiamen Xinyan Trade Co., Ltd.Xiamen Yeyang Imp. & Exp.

Co., Ltd.Xiamen Zhongfeng Stone

Co., Ltd.Xiamen Zhongguanshi Stone

Industry Co., Ltd.Yantai Diany Saw Mfg Co., Ltd.Yekalon Industry, Inc.Yip Wah Marble Group LimitedYixing Everising Stone Industry

Co., Ltd.Yixing Jieda Stone Co., Ltd.Yixing Jinxi Marble Technology

FactoryZhanjiang Fumao Ceramics

Co., Ltd.ZIBO Jin Mao Ceramic Co., Ltd.Zibo Karry Import and

Export Co.Zongyi Stone Development

Co., Ltd.

Exhibitor list as of December 26, 2012.


reserve your atlanta hotel rooms with coverings’ official housing provider, travel planners, and receive exceptional service, low rates and no service fees. Book your coverings 2013 hotel rooms by april 4 to lock in the special rates below!

visit coverings.com/hotel or call travel Planners directly at 800-221-3531 or 212-532-1660 to book now.

CoverinGS 2013 HotelS atlanta marriott marquis $189–$229

hilton atlanta $169–$249

omni hotel at cnn center $210–$230 • headquarters hotel of ctDa and ntca • Join omni’s Free loyalty program and receive free internet and other great benefits

Westin peachtree plaza $165–$205

hotel + traVel

WARDLAWCENTER

ALUMNIHALLARTS AND

HUMANITIES

NATURALSCIENCECENTER

HURTBUILDING

NW NE

N3

N2

N1

W1

NORTHAVENUE

CIVICCENTER

PEACHTREECENTER

FIVEPOINTS

OMNI-DOMEWORLD CONGRESS

CENTER

M.L.K.HISTORICDISTRICT

FAIRLIE-POPLAR

InternationalPlaza

GEORGIADOME

PARKADMINISTRATION

GARDENPAVILION

EAST

HEALEYBUILDING

SOUTHERNCOMPANY

AMPHITHEATER

THEVARSITY

GEORGIAWORLD CONGRESS

CENTER

CNNCENTER

RIALTOTHEATRE

WORLD OFCOCA-COLA

DONORTRIBUTE WALL

ATLANTA JOURNALCONSTITUTION

BLDG

INTERNATIONALDECK

FOUNTAINOF RINGS

WD GRANTBUILDING

PHILIPSARENA

BANK OFAMERICA

EMORYCRAWFORD

LONG HOSPITAL

ATLANTACIVIC

CENTER

GEORGIAAQUARIUM

CANDLERBUILDING

COCA-COLAENTERPRISES

GARDENPAVILIONNORTH

VISITORCENTER

BUILDINGB

BUILDINGC

GA STATEARNOLD

LEARNINGCTR

GA STATESCHOOL OFBUSINESS

GSUSCHOOL OF

MUSIC

SCITREKTHE SCIENCE

& TECH MUSEUM

GEORGIA-PACIFICCENTER

YOUTH ARTCONNECTION

AUBURN AVERESEARCH

LIBRARY

ATLANTA LIFEHERNDON PLAZA

CITIZENSTRUSTBANK

APEXMUSEUM

RICHARD B. RUSSELL

METRO ATLANTACHAMBER OFCOMMERCE

IMAGINE IT!THE CHILDREN'S

MUSEUM

MERCHANDISEMART

APPARELMART

GIFTMART

Hardy IvyPark

WoodruffPark

Bedford PinePark

HurtPark

CentennialOlympic

Park

WN tS nospmiS

vA nedniL EN e

WN dvlB lanoitanretnI gnuoY werdnA

Northyards Blvd NW

Marietta St NW

Renaissance Pky NE

EN evA nrubuA

WN tS d

WN rD spilihP

Tech Way NW

N tS drailliHE

NW

State St NW

SW

N lP kraP lartneCE

N tS rekaB E N tS rekaB E

Porter Pl NE

N tS nospmiS W

Auditorium Pl SE

doowegdE ES evA

Linden Ave NW

EN tS wolliW

Gilmer St SE

Park

Pl NE

Penn

Ave

NE

W

EN tS taehW dlO

Nassau St NW

Myrtle

St N

E

Angie

r Ct N

E

Hurt Plz SE

Cityheights Dr NE

N lP kraP lartneCE

WN tS rekraP

Centennial Ln NW

WN tS slliM

N rD kraP cipmylO lainnetneCW

N rD kraP cipmylO lainnetneCW

WN tS rekraP

N evA retneC eerthcaePE

N evA retneC eerthcaePE

Boaz St SE tS nialrebmahC

WN tS rekaB

N tS slliM W

N lP elbatiuqEE

Walton St NW

ES tS rennaT

EN evA nedniL EN evA nedniL

Williams St NW

Ivan Allen Jr Blvd NW

Baltimore Pl NW

Angier Ave NE

Foundry St NW

Pine St NE

Hunnicutt St NW

Alexander St NE

Marietta St NW

N tS reirruC E

kraP lligcM EN evA

Georgia Dome Dr SW

Latimer St Nw

Mcgill Park Ave NE

N tS nospmiS w

Fairlie St NW

Felto

n Dr N

E

Cente

r St N

W

Merritts Ave NW

N tS W

EN lr

T hcni

F

Forsy

th St

SW

Luckie St NW

Magnolia St NW

Forsyth St NW

Alabama St SW

W WN evA nretse

WN tS eefacM

Pryor S

t SE

Walton St NW

N tS eefacMW

N tS drailliHE

Cone St NW

WN tS ttucinnuHN tS nhoJ W N tS yojevoL

W

Mcgill Park Ave NE

Centennial Way NW

Broad St NW

Wall St SW

Renaissance Way

Marietta St NWKim

ball W

ay SE

John Wesley Dobbs Ave

N tS slliM W

EN lP lligcM

N lP lligcME

N tS W

Currier Pl NE

N yaW ecnassianeR

E

Poplar St NW

Carlisle Way NE

North Ave NE

Gilbe

rt Trl N

E

Pine St NW

WN tS rekaB

nhoJ sbboD yelseW A N ev E

nrubuA N evA E

Foundry St NW

Mang

um S

t NW

A nrubuA EN ev

Mcgill Pl NE

Peachtr

ee Cent

er Ave

SE

Ralph Mcgill Blvd NERalph Mcgill Blvd NE

ES evA doowegdE

EN tS troF

Jones Ave NWN lP eerthcaeP W W

Coca Cola Pl S

Martin Luther King Jr Dr SW

Peac

htree

St S

N tS niwrI E

Pine St NE

Marietta St NW

Park Avenue West NW

N tS eikcuLW

ES evA doowegdE

EN tS lleB

Mitchell St SW

Piedmont A

ve SE

WN ykP hceT

N tS eerthc aeP W

W

John Wesley Dobbs Ave NE

Marietta St NW

N tS dnaltruoCE

Peac

htree

St NE

WN tS eniP

Pine St NW

EN tS eerthcaeP

N nnoC dnalhgiH rekaB E

N tS dnaltruoCE

N tS dnaltruoCE

Peac

htre

e St N

E

Mitchell St SW

Luckie St NW

Courtland St S

E

North Ave NE North Ave NE

Spring St N

W

EN tS sillE

Andrew Young International Blvd N

WN dvlB lanoitanretnI gnuoY werdnA

North Ave NW

WN rD kraP cipmylO lainnetneC

N evA tnomdeiP

EN evA tno

mdeiPE

N evA tnomdeiP

EN evA tno

mdeiPE

WN evA htroN

Freedom Pky NE

WN tS gnirpS Junip

er St

NE

navI N dvlB rJ nellA W

North Ave NW

wS rD ed

Sprin

g St N

W

WN rD edishtroN

Linden Ave NWNorth Ave NW

Sprin

g St S

W

Spring St NW

N tS eerthcaeP W

W

WN tS gnirpS

Fort St NE

Ellis St NW

Carnegie Way NW

N dvlB lanoitanretnI gnuoY werdnA W

57

57

57

58

58

58

29278

401

401

401

8

10

249C

248C

249B

248C

248D

249A

249D

249C

248C

249B

248C

248D

249A

249D

Georgia Dome

Georgia World Congress Center

New World of Coca ColaGeorgia Aquarium

PHILIPS

Philips Arena/CNN Center

I-85 South 9 Miles to Hartsfield-Jackson International Airport

2

Atlanta Welcomes Coverings 2013 Downtown Hotels

Atlanta Marriott MarquisHilton Atlanta Omni Hotel at CNN Center Westin Peachtree Plaza

BUILDINGA

WN tS rekaB

3

3

John Portman Ave John Portman AveJohn Portman Ave

1 2 3 4

1

4

1

2

3

4

Free SHUttle BUS ServiCecomplimentary shuttle bus service will be provided from the marriott marquis, hilton atlanta and the Westin peachtree plaza to the georgia World congress center (gWcc). the omni hotel is within walking distance (one block) of the gWcc.


UnaUtHoriZeD HoUSinGplease be vigilant if approached by any company or service other than travel planners that implies or claims to be an official housing provider of coverings 2013. We have been made aware of other housing companies or travel agencies that may be aggressively pursuing you, or your company, to book your guest rooms through their company at supposedly significant discounts. reservations made through these “pirate” agencies or companies will be at your own risk. if you are contacted by one of these pirate companies, please notify coverings immediately at [email protected]. Visit coverings.com/hotel for additional information.

SUite UPGraDe ProMotionregistered coverings attendees and exhibitors who book a room at the atlanta marriott marquis, hilton atlanta or Westin peachtree plaza by april 4 through travel planners will automatically be entered into a drawing to receive one of two incredible upgrades:• one upgraded five-night stay in a one-

bedroom suite at the Westin peachtree plaza with complimentary parking.

or• one upgraded five-night stay in a one-

bedroom suite at the atlanta marriott marquis with complimentary parking.

travel DiSCoUntScoverings has teamed up with a number of transportation providers to provide attendees special rates and discounts:

• Delta air lines is offering up to a 10% discount off applicable airfares for coverings 2013 flights.

• atlanta airport Shuttle is offering a $2 discount on roundtrip service from the airport to downtown.

• print out a Southern hospitality Savings card and receive discounts and special offers at popular atlanta establishments.

visit coverings.com/travel for details on these discounts and more!

like us on Facebook at facebook.com/coveringsShow

and interact with our 3,000+ fans.

Follow us on twitter, @coverings and #coverings2013, to receive

up-to-the minute information and updates on the show and the industry.

Watch us on youtube at Youtube.com/user/thecoveringsShow

and share and discuss.

network with hundreds of industry professionals in our linkedin group and

join the active conversations.

Find inspiration for your next design project and follow coverings on

Pinterest at pinterest.com/coverings.

Visit the Coverings blog at coverings.com/blog and read

about a variety of topics written by coverings show management and

industry influencers.

Connect with the Ultimate tile + Stone experience

coverings is no longer just a four-day event, it’s a year-round experience. connect with the

best and brightest minds in the tile and stone industry on coverings’ social media sites and

be the first to hear about and participate in contests and giveaways. From Youtube and Facebook to linkedin and twitter and even

pinterest and a blog, coverings covers it all!


CoverinGS iS SPonSoreD By

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enter the viP Code below when registering online at coverings.com and you may be eligible to win great prizes!

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Coverings 2013 Conference Brochure

Documents

Transcript of Coverings 2013 Conference Brochure