COVERAGE DOSSIER ON LEARN SOUTH AFRICA 2013 · 3 Rajasthan Patrika 12 July 2013 405000 66825 4...
Transcript of COVERAGE DOSSIER ON LEARN SOUTH AFRICA 2013 · 3 Rajasthan Patrika 12 July 2013 405000 66825 4...
Media Evaluation Index
PRINT COVERAGE – MUMBAI
ONLINE COVERAGE – MUMBAI
SL NO. PUBLICATION DATE PR VALUE
(INR) PR Value (Rands)
1 Divya Bhaskar 11 July 2013 133650 22052
2 Travel Biz Monitor 1 Aug – 15 Aug 135000 22275
3 Trav Talk August 2013 238242 36928
4 Express Travel World August 2013 135000 20925
5 Travel Trends Today August 2013 171000 26505
SL NO. WEBSITE DATE PR VALUE (INR)
PR Value
(Rands)
1 Travelbizmonitor.com 1 July 2013 100000 16500
PRINT COVERAGE – AHMEDABAD
ONLINE COVERAGE – AHMEDABAD
SL NO. PUBLICATION DATE PR VALUE
(INR) PR Value (Rands)
1 Business Standard 10 July 243750 40219
2 Divya Bhaskar 10 July 388800 64152
3 DNA 10 July 478500 78953
4 The Indian Express 10 July 120000 19800
5 Sandesh 10 July 99000 16335
6 The Times of India 10 July 230400 38016
7 Western Times 10 July 91125 15036
8 ETV Gujarati 10 July 50400 8316
SL NO. WEBSITE DATE PR VALUE
(INR) PR Value (Rands)
1 news.silobreaker.com 9 July 2013 75000 12375
2 The Times of India.com 10 July 2013 100000 16500
3 DNA.com 10 July 2013 100000 16500
4 Business Standard.com 10 July 2013 100000 16500
5 travelbizmonitor.com 10 July 2013 100000 16500
6 sify.com 10 July 2013 100000 16500
7 newsbcc.com 10 July 2013 75000 12375
PRINT COVERAGE – JAIPUR
ONLINE COVERAGE – JAIPUR
SL NO.
WEBSITE
DATE
PR VALUE (INR)
PR VALUE (RANDS)
1
Twocircles.net
12 July 2013
100000
16500
SL NO. PUBLICATION DATE PR VALUE
(INR) PR Value (Rands)
1 DNA 12 July 2013 459000 75735
2 Current Jwala 12 July 2013 175500 28958
3 Rajasthan Patrika 12 July 2013 405000 66825
4 Mahaka Bharat 12 July 2013 144000 23760
5 Dainik Bhaskar 12 July 2013 101250 16706
6 Punjab Kesari 12 July 2013 91800 15147
7 Samachar Jagat 12 July 2013 91800 15147
8 Veer Arjun 12 July 2013 45000 7425
9 Evening Plus 12 July 2013 72000 11880
10 Daily News 12 July 2013 58500 9653
PRINT COVERAGE – LUDHIANA
SL NO
PUBLICATION
DATE
PR VALUE (INR)
PR VALUE (RANDS)
1
Business Bhaskar
16 July 2013
561000
92565
2
Dainik Bhaskar
16 July 2013
680400
112266
3
Dainik Jagran
16 July 2013
336000
55440
4
Hindustan Times
16 July 2013
307800
50787
5
The Tribune
16 July 2013
428400
70686
6
Ajit
16 July 2013
94500
15593
7
Amar Ujala
16 July 2013
237000
39105
8
Daily Post
19 July 2013
126000
14850
9
Ajit Samachar
19 July 2013
75600
20790
ONLINE COVERAGE – LUDHIANA
SL NO.
WEBSITE
DATE
PR VALUE (INR)
PR VALUE (RANDS)
1
newstrackindia.com
17 July 2013
100000
16500
2
smetimes.in
19 July 2013
100000
16500
PRINT COVERAGE – KOLKATA
SL NO.
PUBLICATION
DATE
PR VALUE (INR)
PR VALUE (RANDS)
1
Hindu Business Line
18 July 2013
326700
53906
2
Hindustan Times
18 July 2013
1080000
178200
3
Janpath Samachar
18 July 2013
82800
13662
4
Prabhat Khabar
18 July 2013
39000
6435
5
Prayag
18 July 2013
43500
7178
6
Rajasthan Patrika
18 July 2013
378000
62370
7
The Statesman
18 July 2013
64800
10692
8
The Times of India
18 July 2013
504900
83309
9
News Bangla
18 July 2013
75600
12474
ONLINE COVERAGE – KOLKATA
SL NO.
WEBSITE
DATE
PR VALUE (INR)
PR VALUE (RANDS)
1
Hindubusinessline.com
18 July 2013
100000
16500
PRINT COVERAGE – TRIVANDRUM
SL NO.
PUBLICATION
DATE
PR VALUE (INR)
PR VALUE (RANDS)
1
Deshabhimani
23 July 2013
57600
9504
2
Janayugam
23 July 2013 63000 10395
3
Madhyam
23 July 2013 99000 16335
4
Mangalam
23 July 2013 127500 21038
5
Mathrubhumi
23 July 2013 198000 32670
6
Siraj
23 July 2013 75600 12474
7
Southern Star
23 July 2013 100800 16632
8
The Hindu
23 July 2013 900000 148500
9
New Indian Express
23 July 2013
132000 21780
10
The Times of India
23 July 2013
138600
22869
11
Veekshanam
23 July 2013
106500
17573
ONLINE COVERAGE – TRIVANDRUM
SL NO.
WEBSITE
DATE
PR VALUE (INR)
PR VALUE (RANDS)
1
hindu.com
18 July 2013
100000
16500
PRINT COVERAGE – KOCHI
SL NO.
PUBLICATION
DATE
PR VALUE (INR)
PR VALUE (RANDS)
1
Chandrika
24 July 2013 82500
13613
2
Deshabhimani
24 July 2013 46800 7722
3
Madhyaman
24 July 2013 97500 16088
4
Mangalam
24 July 2013
210600
34749
5
Siraj
24 July 2013 70200 11583
6
The Times of India
24 July 2013
68250
11261
7
Thejus
24 July 2013
13500 2228
9
Malayala Manorama
24 July 2013
170100
28067
10
New Age
25 July 2013 82500 13613
11
Vartha
25 July 2013 69000 11385
ONLINE COVERAGE – KOCHI
SL NO.
WEBSITE
DATE
PR VALUE (INR)
PR VALUE (RANDS)
1
travelnewsdigest.in
18 July 2013
100000
16500
PRINT COVERAGE – CHENNAI
SL NO.
PUBLICATION
DATE
PR VALUE (INR)
PR VALUE (RANDS)
1
Malai Thamilagam
25 July 2013 20250
3341
2
Maalai Sudar
25 July 2013 24300 4010
3
New Indian Express
25 July 2013
67500 11138
4
Nungai Times
25 July 2013
39600 6534
5
Liberty Times
31 July 2013 25920 4277
6
Alwarpet Times
31 July 2013
32400 5346
7
The Times of India
1 August 2013 785880 121811
8
The Times of India
2 August 2013 1569840 243325
ONLINE COVERAGE – CHENNAI
SL NO.
WEBSITE
DATE
PR VALUE
(INR)
PR VALUE (RANDS)
1
Chennaipatrika.com
24 July 2013
100000
16500
2
Newindianexpress.com
25 July 2013
100000
16500
3
Chennaireaders.com
30 July 2013
75000
12375
4
Thetimesofindia.com
1 August 2013
100000
15500
5
Chennaicity.com
1 August 2013
75000
11625
PRINT COVERAGE – COIMBATORE
SL NO.
PUBLICATION
DATE
PR VALUE (INR)
PR VALUE (RANDS)
1
New Indian Express
26 July 2013 67500
11138
2
Dinamani
26 July 2013 48000 7920
3
The Hindu
26 July 2013 345600 57024
ONLINE COVERAGE – COIMBATORE
SL NO.
WEBSITE
DATE
PR VALUE
(INR)
PR VALUE (RANDS)
1
Economictimes.com
26 July 2013
100000
16500
2
Indiatourismreview.com
26 July 2013
100000
16500
PRINT COVERAGE – BANGALORE
SL NO.
PUBLICATION
DATE
PR VALUE (INR)
PR VALUE (RANDS)
1
Deccan Herald
31 July 2013 300000
49500
2
DNA
27 July 2013 221250 36506
3
Prajavani
30 July 2013 269700 44501
ONLINE COVERAGE – BANGALORE
SL NO.
WEBSITE
DATE
PR VALUE
(INR)
PR VALUE (RANDS)
1
Deccanherald.com
26 July 2013
100000
16500
PRINT COVERAGE – HYDERABAD
SL NO.
PUBLICATION
DATE
PR VALUE (INR)
PR VALUE (RANDS)
1
Andhra Prabha
28 July 2013 75600
12474
2
Eenadu
28 July 2013 47250 7796
3
Namaste Telangana
28 July 2013 22500 3713
4
Sakshi
28 July 2013 87600 14454
5
Surya
28 July 2013 86400 14256
6
The Hindu
28 July 2013 138000 22770
7
Prajashakti
28 July 2013 40500 6683
ONLINE COVERAGE – HYDERABAD
SL NO.
WEBSITE
DATE
PR VALUE
(INR)
PR VALUE (RANDS)
1
Hybiz.tv
26 July 2013
100000
16500
2
Pressreleasewatch.blogspot
28 July 2013
75000
12375
PRINT COVERAGE – PUNE
SL NO.
PUBLICATION
DATE
PR VALUE (INR)
PR VALUE (RANDS)
1
Kesari
30 July 2013 44100
7277
2
Bharat Diary
30 July 2013 19440 1004
3
Navbharat
30 July 2013 240000 39600
4
Pudhari
31 July 2013 103680 17107
5
Sakal Times
31 July 2013 202800 33462
6
Sanjsamachar
30 July 2013
51840 8554
7
Sanjwarta
30 July 2013
47520 7841
8
Pimpri Chinchwad
30 July 2013
33120 1822
9
Rashtratej
30 July 2013
85800 14157
10
Maharashtra Times
1 August 2013
97200 15066
11
Loksatta
6 August 2013
298200 46221
12
Tarankit
5 August 2013 47520 7366
ONLINE COVERAGE – PUNE
SL NO.
WEBSITE
DATE
PR VALUE
(INR)
PR VALUE (RANDS)
1
Nripress.com
30 July 2013
100000
16500
2
Divyamarathi.bhaskar.com
30 July 2013
100000
16500
PRINT COVERAGE – NAGPUR
SL NO.
PUBLICATION
DATE
PR VALUE (INR)
PR VALUE (RANDS)
1
Dainik Bhaskar
1 August 2013 66150 10253
2
Loksatta
1 August 2013 514800 79794
3
Lokshahiwarta
1 August 2013 45720 7087
4
Maharashtra Times
1 August 2013 235950 36572
5
Sakal
1 August 2013 63000 9765
6
Tarun Bharat
7 August 2013 115500 17903
7
Deshonnati
6 August 2013 105300 16322
8
Navbharat
6 August 2013 72900 11300
9
The Hitavada
7 August 2013 90750 4689
10
Vishwadarpan
7 August 2013 55440 8593
11
Life 365
8 August 2013 36300 5627
TOTAL PR VALUE (IN INR) - 22063887
TOTAL PR VALUE (IN RANDS) – 3577609
PUBLICATION DIVYA BHASKAR
EDITION MUMBAI
DATE 11 JULY 2013
HEADLINE SOUTH AFRICAN TOURISM STARTS LEARN SOUTH AFRICA
PROGRAMME
PUBLICATION TRAVEL BIZ MONITOR
EDITION MUMBAI
DATE 1 AUG – 15 AUG 2013
HEADLINE INDIA EMERGES AS THE BIGGEST MARKET FOR REPEAT TRAVELLERS
FOR SOUTH AFRICA
PUBLICATION EXPRESS TRAVEL WORLD
EDITION NATIONAL
DATE AUG 2013
HEADLINE LEARN SOUTH AFRICA TRAINING PROGRAMME GOES TO 15 CITIES
PUBLICATION TRAVEL TRENDS TODAY
EDITION NATIONAL
DATE AUG 2013
HEADLINE SAT OFFERS ECO-FRIENDLY ITINERARIES
South African Tourism (SAT) will be hosting Module IV of its training workshop ‘Learn South
Africa 2013’ for travel partners in India from July 8 to 31, across 15 cities. The workshop aims
to train the travel trade to promote, plan and organise holidays in South Africa by enhancing
destination awareness and understanding. Commencing in Mumbai, Learn South Africa will be
held in Ahmedabad, Jaipur, Delhi, Gurgaon, Ludhiana, Kolkata, Thiruvananthapuram, Kochi,
Chennai, Coimbatore, Bengaluru, Hyderabad, Pune and Nagpur.
Commenting on the focus of the workshop, Hanneli Slabber, Country Manager, India, South
African Tourism, said, “This year’s Learn South Africa training module is structured in a
unique manner in comparison to the past modules. It will lay special emphasis on addressing
market specific needs of each city it is conducted in. The workshop will witness participation
from ten South African suppliers constituting luxury hotels, game lodges, airlines and
transport facilitators, and will be conducted in two parts. The first part of the workshop will
concentrate on creating awareness on South Africa as a tourist destination for Indians, and
the second will see agents directly interact with suppliers regarding their requirements. This
will enable the South African suppliers to address queries regarding their product offerings on
the spot, thus facilitating a seamless and better understanding of the varied product offerings
that South Africa presents.”
PUBLICATION TRAVEL BIZ MONITOR.COM
LINK http://www.travelbizmonitor.com/sat-to-conduct-module-iv-of-
learn-south-africa-2013-workshop-from-july-831-20927
DATE 1 JULY 2013
HEADLINE SAT TO CONDUCT MODULE IV OF LEARN SOUTH AFRICA 2013
WORKSHOP FROM JULY 8-31
PUBLICATION BUSINESS STANDARD
EDITION AHMEDABAD
DATE JULY 10, 2013
HEADLINE SOUTH AFRICA EXPECTS 15% RISE IN TOURISM THIS YEAR
PUBLICATION DIVYA BHASKAR ( CITY BHASKAR)
EDITION AHMEDABAD
DATE JULY 10, 2013
HEADLINE GUJARATI TOURISTS WILL BE ABLE TO RELISH JAIN DISHES IN
SOUTH AFRICA
PUBLICATION DNA
EDITION AHMEDABAD
DATE JULY 10, 2013
HEADLINE SOUTH AFRICA EYES 15% MORE INDIAN TOURISTS
PUBLICATION THE INDIAN EXPRESS
EDITION AHMEDABAD
DATE JULY 10, 2013
HEADLINE EYE ON GUJARATI TOURISTS,SOUTH AFRICA TRAINS CHEFS IN VEG
MEALS EYES
PUBLICATION SANDESH (CITY LIFE)
EDITION AHMEDABAD
DATE JULY 12, 2013
HEADLINE SOUTH AFRICAN CHEFS LEARN TO COOK GUJARATI CUISINE
PUBLICATION TIMES OF INDIA
EDITION AHMEDABAD
DATE JULY 10, 2013
HEADLINE SA CHEFS LEARNING GUJARATI CUISINE
PUBLICATION WESTERN TIMES
EDITION AHMEDABAD
DATE JULY 11, 2013
HEADLINE SA CHEFS LEARNING GUJARATI CUISINE
In a move to attract tourists from Gujarat, top chefs from all over South Africa will be visiting
the state in September to learn about Gujarati delicacies. In exchange, they will teach chefs
here how to cook Indian food the South African way.
Last year, 1,06,000 Indians visited South Africa, out of which seven per cent were Gujaratis.
To attract more tourists from India, South Africa tourism is conducting 'Learn South Africa'
sessions with Indian travel agents to make them understand the African country better.
When it comes to Gujarat, food is on top of South Africa tourism's list. "We have already
started training our chefs in making Jain food and popular vegetarian items," said Hanneli
Slabber, country head, South Africa tourism.
In a session held in city on Tuesday, a team from South Africa interacted with 47 small and
big travel agents and traders. "We have the biggest India population outside India and this
makes India a big market for us," said Slabber. From 2011, South African restaurants started
serving north Indian, south Indian and South African Indian food for Indian tourists. As a
result, tourism from India almost doubled in the last five years. In 2008, only 48,000 Indian
tourists had gone to South Africa. This rose to more than one lakh tourists in 2012.
The hosting of IPL in South Africa in 2009 raised awareness in India about South Africa as a
tourist destination. South Africa tourism has made Jhonty Rhodes, who works with Mumbai
Indians as fielding coach in IPL - its brand ambassador.
TOI had earlier reported how the preferences of Gujarati travellers are changing and they
prefer to go to South Africa instead of regular destinations like the US and Europe.
Slabber also stressed on the need for more direct flights to South Africa from India.
PUBLICATION NEWS.SILOBREAKER.COM
LINK http://news.silobreaker.com/south-africa-chefs-learning-gujarati-
cuisine-5_2266950430007230504
DATE 9 JULY 2013
HEADLINE SA CHEFS LEARNING GUJARATI CUISINE
In a move to attract tourists from Gujarat, top chefs from all over South Africa will be visiting
the state in September to learn about Gujarati delicacies. In exchange, they will teach chefs
here how to cook Indian food the South African way.
Last year, 1,06,000 Indians visited South Africa, out of which seven per cent were Gujaratis.
To attract more tourists from India, South Africa tourism is conducting 'Learn South Africa'
sessions with Indian travel agents to make them understand the African country better.
When it comes to Gujarat, food is on top of South Africa tourism's list. "We have already
started training our chefs in making Jain food and popular vegetarian items," said Hanneli
Slabber, country head, South Africa tourism.
In a session held in city on Tuesday, a team from South Africa interacted with 47 small and
big travel agents and traders. "We have the biggest India population outside India and this
makes India a big market for us," said Slabber. From 2011, South African restaurants started
serving north Indian, south Indian and South African Indian food for Indian tourists. As a
result, tourism from India almost doubled in the last five years. In 2008, only 48,000 Indian
tourists had gone to South Africa. This rose to more than one lakh tourists in 2012.
The hosting of IPL in South Africa in 2009 raised awareness in India about South Africa as a
tourist destination. South Africa tourism has made Jhonty Rhodes, who works with Mumbai
Indians as fielding coach in IPL - its brand ambassador.
TOI had earlier reported how the preferences of Gujarati travellers are changing and they
prefer to go to South Africa instead of regular destinations like the US and Europe.
Slabber also stressed on the need for more direct flights to South Africa from India.
PUBLICATION THE TIMES OF INDIA.COM
LINK http://articles.timesofindia.indiatimes.com/2013-07-
10/ahmedabad/40491067_1_mumbai-indians-ipl-top-chefs
DATE 10 JULY 2013
HEADLINE SA CHEFS LEARNING GUJARATI CUISINE
If the rupee’s fall played spoilsport with your overseas vacation plans, then another
plummeting currency will prove saviour for you. The South African rand (ZAR), which was
valued at close to Rs6.90 in May 2012, is trading around Rs5.90 at the moment. This has made
tour packages to South Africa (SA) better value-for-money for Indian travelers, said country
manager of South African Tourism, Hanneli Slabber on Tuesday.
To put the currency equation into perspective, consider a basic 10-day package costing Rs1
lakh. This converts into around 17,000 rand at present, which would have been 14,500 rand in
May 2012. The comparative difference of 2,500 rand converts into a Rs15,000 saving for the
Indian tourist. No wonder then, that SA has seen an increasing number of Indian tourists over
the past few years.
“Around 1.06 lakh Indians traveled to SA in 2012, while the number stood at 48,000 in 2008 –
less than half. While the annual global growth in number of tourists going to SA was 4% in
2012, 15% more Indians traveled during the same period,” she said, adding 15% growth is
expected this year, as well.
According to Slabber, 7% of the Indian tourists came from Gujarat. With a view to attract
more interest from the state’s international travelers, SA Tourism has even consulted with
the chefs’ association there to prepare a special menu comprising vegetarian Gujarati and
Jain dishes, albeit with a South African twist.
Dispelling a myth, she went on to say that Indian tourists are not as picky about their food as
they are made out to be.
“There are 300 restaurants in SA serving proper Indian food in SA, and many of these have
what we refer to as African-Indian items on the menu. The Gujarati and Jain tourists have
continually shown preference for the latter,” Slabber explained. Sport is another factor which
has led to more tourists visiting SA.
PUBLICATION DNA.COM
LINK http://www.dnaindia.com/ahmedabad/1859413/report-south-
africa-eyes-15pct-more-indian-tourists
DATE 10 JULY 2013
HEADLINE SOUTH AFRICA EYES 15% MORE INDIAN TOURISTS
“In 2009, the Indian Premier League (IPL) was hosted in SA, while in 2010, the FIFA (football)
World Cup was held there. Sport has a tendency to break barriers that otherwise divide
people and it also helped boost tourism there,” she added.
Slabber was speaking on the sidelines of 2-day ‘Learn South Africa’ module in the city, which
aims to provide training to frontline staff of city-based travel agencies by intensifying
destination awareness, giving them a better understanding of SA. Similar sessions will also be
held in 14 other cities across the country.
If the rupee’s fall played spoilsport with your overseas vacation plans, then another
plummeting currency will prove saviour for you. The South African rand (ZAR), which was
valued at close to Rs6.90 in May 2012, is trading around Rs5.90 at the moment. This has made
tour packages to South Africa (SA) better value-for-money for Indian travelers, said country
manager of South African Tourism, Hanneli Slabber on Tuesday.
To put the currency equation into perspective, consider a basic 10-day package costing Rs1
lakh. This converts into around 17,000 rand at present, which would have been 14,500 rand in
May 2012. The comparative difference of 2,500 rand converts into a Rs15,000 saving for the
Indian tourist. No wonder then, that SA has seen an increasing number of Indian tourists over
the past few years.
“Around 1.06 lakh Indians traveled to SA in 2012, while the number stood at 48,000 in 2008 –
less than half. While the annual global growth in number of tourists going to SA was 4% in
2012, 15% more Indians traveled during the same period,” she said, adding 15% growth is
expected this year, as well.
According to Slabber, 7% of the Indian tourists came from Gujarat. With a view to attract
more interest from the state’s international travelers, SA Tourism has even consulted with
the chefs’ association there to prepare a special menu comprising vegetarian Gujarati and
Jain dishes, albeit with a South African twist.
Dispelling a myth, she went on to say that Indian tourists are not as picky about their food as
they are made out to be.
“There are 300 restaurants in SA serving proper Indian food in SA, and many of these have
what we refer to as African-Indian items on the menu. The Gujarati and Jain tourists have
PUBLICATION BUSINESS STANDARD.COM
LINK
http://www.business-standard.com/article/companies/indian-
tourists-to-south-africa-expected-to-double-by-2012-
110030300083_1.html
DATE 10 JULY 2013
HEADLINE SOUTH AFRICA EYES 15% MORE INDIAN TOURISTS
continually shown preference for the latter,” Slabber explained. Sport is another factor which
has led to more tourists visiting SA.
“In 2009, the Indian Premier League (IPL) was hosted in SA, while in 2010, the FIFA (football)
World Cup was held there. Sport has a tendency to break barriers that otherwise divide
people and it also helped boost tourism there,” she added.
Slabber was speaking on the sidelines of 2-day ‘Learn South Africa’ module in the city, which
aims to provide training to frontline staff of city-based travel agencies by intensifying
destination awareness, giving them a better understanding of SA. Similar sessions will also be
held in 14 other cities across the country.
If the rupee’s fall played spoilsport with your overseas vacation plans, then another
plummeting currency will prove saviour for you. The South African rand (ZAR), which was
valued at close to Rs6.90 in May 2012, is trading around Rs5.90 at the moment. This has made
tour packages to South Africa (SA) better value-for-money for Indian travelers, said country
manager of South African Tourism, Hanneli Slabber on Tuesday.
To put the currency equation into perspective, consider a basic 10-day package costing Rs1
lakh. This converts into around 17,000 rand at present, which would have been 14,500 rand in
May 2012. The comparative difference of 2,500 rand converts into a Rs15,000 saving for the
Indian tourist. No wonder then, that SA has seen an increasing number of Indian tourists over
the past few years.
“Around 1.06 lakh Indians traveled to SA in 2012, while the number stood at 48,000 in 2008 –
less than half. While the annual global growth in number of tourists going to SA was 4% in
2012, 15% more Indians traveled during the same period,” she said, adding 15% growth is
expected this year, as well.
According to Slabber, 7% of the Indian tourists came from Gujarat. With a view to attract
more interest from the state’s international travelers, SA Tourism has even consulted with
the chefs’ association there to prepare a special menu comprising vegetarian Gujarati and
Jain dishes, albeit with a South African twist.
Dispelling a myth, she went on to say that Indian tourists are not as picky about their food as
they are made out to be.
“There are 300 restaurants in SA serving proper Indian food in SA, and many of these have
what we refer to as African-Indian items on the menu. The Gujarati and Jain tourists have
PUBLICATION TRAVELBIZMONITOR.COM
LINK http://www.travelbizmonitor.com/south-african-tourism-eyes-15-
rise-in-tourists-from-india-this-year-20977
DATE 10 JULY 2013
HEADLINE SOUTH AFRICA EYES 15% MORE INDIAN TOURISTS
continually shown preference for the latter,” Slabber explained. Sport is another factor which
has led to more tourists visiting SA.
“In 2009, the Indian Premier League (IPL) was hosted in SA, while in 2010, the FIFA (football)
World Cup was held there. Sport has a tendency to break barriers that otherwise divide
people and it also helped boost tourism there,” she added.
Slabber was speaking on the sidelines of 2-day ‘Learn South Africa’ module in the city, which
aims to provide training to frontline staff of city-based travel agencies by intensifying
destination awareness, giving them a better understanding of SA. Similar sessions will also be
held in 14 other cities across the country.
If the rupee’s fall played spoilsport with your overseas vacation plans, then another
plummeting currency will prove saviour for you. The South African rand (ZAR), which was
valued at close to Rs6.90 in May 2012, is trading around Rs5.90 at the moment. This has made
tour packages to South Africa (SA) better value-for-money for Indian travelers, said country
manager of South African Tourism, Hanneli Slabber on Tuesday.
To put the currency equation into perspective, consider a basic 10-day package costing Rs1
lakh. This converts into around 17,000 rand at present, which would have been 14,500 rand in
May 2012. The comparative difference of 2,500 rand converts into a Rs15,000 saving for the
Indian tourist. No wonder then, that SA has seen an increasing number of Indian tourists over
the past few years.
“Around 1.06 lakh Indians traveled to SA in 2012, while the number stood at 48,000 in 2008 –
less than half. While the annual global growth in number of tourists going to SA was 4% in
2012, 15% more Indians traveled during the same period,” she said, adding 15% growth is
expected this year, as well.
According to Slabber, 7% of the Indian tourists came from Gujarat. With a view to attract
more interest from the state’s international travelers, SA Tourism has even consulted with
the chefs’ association there to prepare a special menu comprising vegetarian Gujarati and
Jain dishes, albeit with a South African twist.
Dispelling a myth, she went on to say that Indian tourists are not as picky about their food as
they are made out to be.
“There are 300 restaurants in SA serving proper Indian food in SA, and many of these have
what we refer to as African-Indian items on the menu. The Gujarati and Jain tourists have
PUBLICATION SIFY.COM
LINK http://www.sify.com/ south-african-tourism-eyes-15-rise-in-
tourists-from-india-this-year1.html
DATE 10 JULY 2013
HEADLINE SOUTH AFRICA EYES 15% MORE INDIAN TOURISTS
continually shown preference for the latter,” Slabber explained. Sport is another factor which
has led to more tourists visiting SA.
“In 2009, the Indian Premier League (IPL) was hosted in SA, while in 2010, the FIFA (football)
World Cup was held there. Sport has a tendency to break barriers that otherwise divide
people and it also helped boost tourism there,” she added.
Slabber was speaking on the sidelines of 2-day ‘Learn South Africa’ module in the city, which
aims to provide training to frontline staff of city-based travel agencies by intensifying
destination awareness, giving them a better understanding of SA. Similar sessions will also be
held in 14 other cities across the country.
If the rupee’s fall played spoilsport with your overseas vacation plans, then another
plummeting currency will prove saviour for you. The South African rand (ZAR), which was
valued at close to Rs6.90 in May 2012, is trading around Rs5.90 at the moment. This has made
tour packages to South Africa (SA) better value-for-money for Indian travelers, said country
manager of South African Tourism, Hanneli Slabber on Tuesday.
To put the currency equation into perspective, consider a basic 10-day package costing Rs1
lakh. This converts into around 17,000 rand at present, which would have been 14,500 rand in
May 2012. The comparative difference of 2,500 rand converts into a Rs15,000 saving for the
Indian tourist. No wonder then, that SA has seen an increasing number of Indian tourists over
the past few years.
“Around 1.06 lakh Indians traveled to SA in 2012, while the number stood at 48,000 in 2008 –
less than half. While the annual global growth in number of tourists going to SA was 4% in
2012, 15% more Indians traveled during the same period,” she said, adding 15% growth is
expected this year, as well.
According to Slabber, 7% of the Indian tourists came from Gujarat. With a view to attract
more interest from the state’s international travelers, SA Tourism has even consulted with
the chefs’ association there to prepare a special menu comprising vegetarian Gujarati and
Jain dishes, albeit with a South African twist.
Dispelling a myth, she went on to say that Indian tourists are not as picky about their food as
they are made out to be.
“There are 300 restaurants in SA serving proper Indian food in SA, and many of these have
what we refer to as African-Indian items on the menu. The Gujarati and Jain tourists have
PUBLICATION NEWSBCC.COM
LINK http://www.newsbcc.com/southafrica/business/south_africa_eyes_15_more
DATE 10 JULY 2013
HEADLINE SOUTH AFRICA EYES 15% MORE INDIAN TOURISTS
continually shown preference for the latter,” Slabber explained. Sport is another factor which
has led to more tourists visiting SA.
“In 2009, the Indian Premier League (IPL) was hosted in SA, while in 2010, the FIFA (football)
World Cup was held there. Sport has a tendency to break barriers that otherwise divide
people and it also helped boost tourism there,” she added.
Slabber was speaking on the sidelines of 2-day ‘Learn South Africa’ module in the city, which
aims to provide training to frontline staff of city-based travel agencies by intensifying
destination awareness, giving them a better understanding of SA. Similar sessions will also be
held in 14 other cities across the country.
PUBLICATION CURRENT JWALA
EDITION JAIPUR
DATE JULY 12, 2013
HEADLINE SOUTH AFRICAN TOURISM STARTED THE ‘LEARN SOUTH AFRICA’
PROGRAM IN JAIPUR
PUBLICATION RAJASTHAN PATRIKA
EDITION JAIPUR
DATE JULY 12, 2013
HEADLINE JAIPURITES INTERESTED IN SOUTH AFRICA
PUBLICATION MAHAKA BHARAT
EDITION JAIPUR
DATE JULY 12, 2013
HEADLINE SOUTH AFRICAN TOURISM LAUNCHED THE ‘LEARN SOUTH AFRICA’
PROGRAM IN JAIPUR
PUBLICATION PUNJAB KESARI
EDITION JAIPUR
DATE JULY 12, 2013
HEADLINE LEARN SOUTH AFRICA PROGRAM STARTS
PUBLICATION SAMACHAR JAGAT
EDITION JAIPUR
DATE JULY 12, 2013
HEADLINE LEARN SOUTH AFRICA PROGRAM STARTS IN JAIPUR
PUBLICATION VEER ARJUN
EDITION JAIPUR
DATE JULY 12, 2013
HEADLINE SOUTH AFRICAN TOURISM STARTED THE ‘LEARN SOUTH AFRICA’
PROGRAM IN JAIPUR
PUBLICATION EVENING PLUS
EDITION JAIPUR
DATE JULY 12, 2013
HEADLINE SOUTH AFRICAN TOURISM STARTED THE ‘LEARN SOUTH AFRICA’
PROGRAM IN JAIPUR
With over 100 adventure activities on offer in addition to the popular wildlife safaris, an
increasing number of Indians are heading to South Africa to get a dose of adrenaline rush,
officials said Friday.
"Of the total tourists from India, adventure activities and wildlife is on top of the list for 30
percent of the travellers," Hanneli Slabber, country manager, South African Tourism (SAT),
told IANS on the sidelines of the fourth edition of the 'Learn South Africa' programme.
"There is a 25 percent increase in Indian travellers this year as compared to last year who
came to South Africa for adventure activities," she added.
The training programme is underway in 15 Indian cities and aims at promoting, planning and
organising attractive packages as per clients' needs with its travel partners.
According to Slabber, South Africa offers 125 different adventure sports and activities like
bungee jumping, deep sea diving, snorkeling etc.
Slabber added that "Indians want maximum bang for their buck", therefore SAT modified their
tour packages according to the needs and demands of their Indian customers.
"When we started here in 2003, we were trying to project South Africa as a lifestyle
destination but that soon changed after we got the feedback it showed that Indians loved
value for money adventure activities. So, we rearranged our packages starting 2010," she
said.
In 2012, 106,000 Indians visited South Africa, up from 90,367 in 2011 and 72,000 in 2010. A
total of 25,000 have visited the country till March this year.
According to Slabber, a 10-day trip to South Africa that includes wildlife safari, adventure
activities and city tours costs around Rs.80,000 per person.
PUBLICATION TWOCIRCLES.NET
LINK http://twocircles.net/2013jul12/adventurous_indians_heading_south_africa.html
DATE 12 JULY 2013
HEADLINE ADVENTUROUS INDIANS HEADING TO SOUTH AFRICA
PUBLICATION BUSINESS BHASKAR
EDITION LUDHIANA
DATE JULY 16, 2013
HEADLINE SOUTH AFRICA ATTRACTS TOURISTS
PUBLICATION DAINIK BHASKAR
EDITION LUDHIANA
DATE JULY 16, 2013
HEADLINE SOUTH AFRICA BECOMES LUDHIANA’S FAVOURITE DESTINATION
PUBLICATION DAINIK JAGRAN
EDITION LUDHIANA
DATE JULY 16, 2013
HEADLINE SOUTH AFRICAN IS A BETTER OPTION FOR VACATIONS
PUBLICATION HINDUSTAN
EDITION LUDHIANA
DATE JULY 16, 2013
HEADLINE TRAVEL AGENCY STAFF ATTEND SESSION ON SOUTH AFRICA
PUBLICATION AJIT
EDITION LUDHIANA
DATE JULY 16, 2013
HEADLINE SOUTH AFRICAN TOURISM LEARN SOUTH AFRICA
PUBLICATION AMAR UJALA
EDITION LUDHIANA
DATE JULY 16, 2013
HEADLINE INVITATION FOR TRAVEL IN SOUTH AFRICA
PUBLICATION DAILY POST
EDITION LUDHIANA
DATE JULY 19, 2013
HEADLINE FOR BIG, FAT PUNJABI WEDDING IN S AFRICA
PUBLICATION AJIT SAMACHAR
EDITION LUDHIANA
DATE JULY 19, 2013
HEADLINE FOR BIG, FAT PUNJABI WEDDING IN S AFRICA
After successfully wooing visitors to its wildlife parks, South Africa is now set to attract Indian
travellers to the country's breath-taking Drakensberg mountains as part of its leisure tourism
sector.
Leisure tourism comprises 30 percent of South Africa's travel industry and the nation plans to
boost it by opening up new geographical areas (such as the mountains) and by providing more
travel experiences.
"As part of leisure tourism, we are bringing the mountains into focus. South Africa is not only
about wildlife. Drakensberg mountains will offer visitors a chance to experience the art and
culture as well as adventure," Hanneli Slabber, country head, South African Tourism said
during the 'Learn South Africa' training programme here.
Straddling the Eastern Cape, KwaZulu Natal, Lesotho, Mpumalanga and Limpopo province in
South Africa, Drakensberg mountains will offer a unique opportunity to travellers to interact
with 500 artists on a stretch of road connecting Durban to Johannesburg.
"We are keen to develop the holiday spots and push these areas. One can find potters,
shoemakers, weavers and basket makers in a single stretch. One can watch and learn as well
as shop," said Slabber.
With the nation receiving 18 percent of its international tourists from India, South Africa is
pitching itself as a family destination by bringing out special family getaway packages to
specific parts of the ranges. Drakensberg will bring in adventure lovers to try out around 152
adrenaline-rush driven experiences like abseiling and sand-boarding.
On the other end, coastal plains of KwaZulu-Natal, a melting pot of colonial European, Indian
and Zulu communities, promises travellers a dose of culture and architecture.
According to Slabber, around half a million South Africans get decent jobs thanks to the
tourism industry and therefore they plan to peg relatively unknown regions, like the
mountains as hotspots for leisure travel enthusiasts.
PUBLICATION SMETIMES.IN
LINK http://www.smetimes.in/smetimes/news/indian-economy-
news/2013/Jul/18/south-africa-woo-indians-leisure-travel81293.html
DATE JULY 19, 2013
HEADLINE SOUTH AFRICA TO WOO INDIANS FOR LEISURE TRAVEL
Accounting for half of its tourism market, the meetings, incentives, conferences and
exhibitions (MICE) sector in South Africa is being promoted as the next big thing, officials said
here Wednesday.
"We get large groups from across the world. This sector is now being promoted to tap into the
huge market," said Hanneli Slabber, country head, South African Tourism, during the 'Learn
South Africa' training programme here.
"We are pushing certain business districts in the country for this," said Slabber.
Prominent among the business destinations is the city of Johannesburg, which is pegged as a
cosmopolitan city to woo tourists who primarily come from Britain, the US, India and parts of
Europe.
The city's profile is getting a facelift to capture the leisure and holiday travel market, said
Slabber.
South Africa has much more to offer besides the touristy Cape Town and Durban.
"When one thinks of city tours, it is usually about Cape Town and Durban. But recently
Johanessburg's profile is getting raised as a must-see destination," said Slabber.
Popularly called Jo'burg, the largest city in terms of population, is being marketed as a
cosmopolitan spot to lure tourists for a multidimensional experience.
"There is so much to discover in Jo'burg. South Africa's past and its happening present are part
of the city's culture," said Slabber.
According him, the city has two trees per person signifying its abundant greenery.
PUBLICATION NEWSTRACKINDIA.COM
LINK http://www.newstrackindia.com/newsdetails/2013/07/17/352--South-
Africa-promoting-MICE-tourism-sector-.html
DATE JULY 17, 2013
HEADLINE SOUTH AFRICA PROMOTING MICE TOURISM SECTOR
For adventure lovers abseiling (controlled descent down a rock face using a rope) and rap
jumping (the sport of descending high buildings, attached to ropes and a pulley) can be the
highlight of their tour.
Those wanting a taste of Africa's tumultuous past can pay a visit to the Apartheid Museum.
Boasting of numerous nightlife hubs, the multi-faceted Jo'burg is being touted as a shopper's
paradise for gems, jewellery, textiles and handicrafts.
"You can purchase anything from anywhere in Africa here," said Slabber.
Art and culture enthusiasts will have something to take away from at the mushrooming art
galleries and theatres.
"We have got people coming in for the art and crafts. Our designers add a modern touch to
the traditional, which is why it has got an internal appeal," added Slabber.
PUBLICATION HINDU BUSINESS LINE
EDITION KOLKATA
DATE JULY 18, 2013
HEADLINE SOUTH AFRICAN TOURISM PROMOTES OFFBEAT LOCALES
PUBLICATION HINDUSTAN TIMES
EDITION KOLKATA
DATE JULY 18, 2013
HEADLINE SEEING SOUTH AFRICA THROUGH THE LENS OF CHANDER PAHAR
PUBLICATION JANPATH SAMACHAR
EDITION KOLKATA
DATE JULY 18, 2013
HEADLINE MICE TOURISM RECEIVES ENCOURAGEMENT IN SOUTH AFRICA
PUBLICATION PRABHAT KHABAR
EDITION KOLKATA
DATE JULY 18, 2013
HEADLINE SOUTH AFRICAN TOURISM GIVES INFORMATION ON THE MUST VISIT
DESTINATIONS
PUBLICATION THE TIMES OF INDIA
EDITION KOLKATA
DATE JULY 18, 2013
HEADLINE ‘LEARN SOUTH AFRICA’ TRAINING PROGRAMME HELD IN CITY
PUBLICATION NEWS BANGLA
EDITION KOLKATA
DATE JULY 18, 2013
HEADLINE LEARN SOUTH AFRICA' TRAINING PROGRAMME HELD IN CITY
Popular for its jungle safaris and wildlife destinations, South Africa is now promoting mountains and other offbeat places.
South African Tourism on Wednesday invited Indian travellers, which account for 18 per cent of its international tourist inflow, to the Drakensberg mountains as part of the country’s initiative to promote leisure tourism.
According to Hanneli Slabber, Country Head, South African Tourism, the spread along places such as Eastern Cape, KwaZulu Natal, Lesotho, Mpumalanga and Limpopo province, Drakensberg mountains will offer tourists an opportunity to interact with at least 500 regional artists such as potters, shoemakers, weavers and buy their artworks.
“As part of leisure tourism, we are bringing the mountains into focus. South Africa is not only about wildlife. Drakensberg mountains will offer visitors a chance to experience the art and culture as well as adventure,” Slabber said here.
He was attending a training programme – Learn South Africa – for giving lessons on South African tourist destinations to the staff of various tour operators.
Slabber added that leisure tourism accounts for about 30 per cent of the country’s travel and tourism industry and it would boost the sector by opening new geographies. South African Tourism also announced special family packages to specific destinations for Indian tourists.
The mountains will also offer many adventure activities such as abseiling, sand-boarding. Travellers will also enjoy the rich culture and architecture of the coastal plains of KwaZulu-Natal province.
Tourism industry has created more than five lakh jobs in the country and more such employment opportunities are expected to be created in the offbeat destinations, Slabber said.
PUBLICATION HINDUBUSINESSLINE.COM
LINK
http://www.thehindubusinessline.com/industry-and-
economy/travel/south-african-tourism-promotes-offbeat-
locales/article4924586.ece
DATE JULY 18, 2013
HEADLINE SOUTH AFRICAN TOURISM PROMOTES OFF BEAT LOCALES
PUBLICATION DESHABHIMANI
EDITION TRIVANDRUM
DATE JULY 23, 2013
HEADLINE SOUTH AFRICAN TOURISM OPENED DOORS TO TOURISTS
PUBLICATION JANAYUGAM
EDITION TRIVANDRUM
DATE JULY 23, 2013
HEADLINE LEARN SOUTH AFRICA TRAINING PROGRAMME TO ATTRACT INDIAN
TOURISTS
PUBLICATION MADHYAM
EDITION TRIVANDRUM
DATE JULY 23, 2013
HEADLINE LEARN SOUTH AFRICA TRAINING PROGRAMME
PUBLICATION MANGALAM
EDITION TRIVANDRUM
DATE JULY 23, 2013
HEADLINE LEARN SOUTH AFRICA TRAINING PROGRAMME TO ATTRACT INDIAN
TOURISTS
PUBLICATION MATHRUBHUMI
EDITION TRIVANDRUM
DATE JULY 23, 2013
HEADLINE LEARN SOUTH AFRICA TRAINING PROGRAMME TO ATTRACT INDIAN
TOURISTS
PUBLICATION SIRAJ
EDITION TRIVANDRUM
DATE JULY 23, 2013
HEADLINE SOUTH AFRICAN TOURISM WITH PROGRAMME
PUBLICATION SOUTHERN STAR
EDITION TRIVANDRUM
DATE JULY 23, 2013
HEADLINE SOUTH AFRICAN TOURISM WITH PROGRAMMES FOR INDIAN
TOURISTS
PUBLICATION HINDU
EDITION TRIVANDRUM
DATE JULY 23, 2013
HEADLINE JONTY RHODES FIELDS FOR SOUTH AFRICAN TOURISM
PUBLICATION NEW INDIAN EXPRESS
EDITION TRIVANDRUM
DATE JULY 23, 2013
HEADLINE JONTY RHODES FIELDS FOR SOUTH AFRICAN TOURISM
PUBLICATION THE TIMES OF INDIA
EDITION TRIVANDRUM
DATE JULY 23, 2013
HEADLINE SOUTH AFRICA LURES TOURIST FROM KERALA
PUBLICATION VEEKSHANAM
EDITION TRIVANDRUM
DATE JULY 23, 2013
HEADLINE SOUTH AFRICAN TOURISM WITH PROGRAMMES FOR INDIAN
TOURISTS
The former cricketer Jonty Rhodes will be part of South African Tourism’s campaign aimed
specifically at travellers from God’s Own Country.
Beginning next January, Jonty Rhodes, one of the best fielders seen by the cricket world, will
introduce travellers from Kerala to adventure, wildlife, food and nightlife in South Africa.
At present, 43-year-old Jonty is the fielding coach of the Indian Premier League team Mumbai
Indians. He was in Kovalam recently to inaugurate the first National Surfing and Stand-up
Paddle (SUP) competition in India.
Hanneli Slabber, country head, South African Tourism, who was here in connection with the
programme “Learn South Africa,” told The Hindu that the campaign to woo travellers from
Kerala using Jonty Rhodes would be launched on January 1.
The South African cricket icon, who has been made a brand ambassador of South African
Tourism, will be part of the global campaign that will be launched in August to increase
tourist arrivals.
Ms. Slabber said 50 per cent of the tourists reaching South Africa were from the South. The
better packaging of holidays had increased tourist arrivals and the duration of their stay from
11.9 to 13 days now.
“The market has responded very well, and we are hopeful that the travel agents from
Thiruvananthapuram and Kochi will come up with tailor-made packages for the tourists,” she
said.
The fourth module of “Learn South Africa” for frontline staff of travel agencies was organised
here on Monday. The next will be in Kochi on Tuesday. The two are among the tier-II cities
among the 15 selected in the country.
PUBLICATION HINDU.COM
LINK http://www.thehindu.com/news/cities/Thiruvananthapuram/jonty-
rhodes-fields-for-south-african-tourism/article4944686.ece
DATE JULY 23, 2013
HEADLINE JONTY RHODES FIELDS FOR SOUTH AFRICAN TOURISM
The interactive programme aims to intensify destination awareness and understanding among
the travel trade. Ms. Slabber said it was very differently structured in comparison with the
past modules and key South African stakeholders were taking part in the training programme.
“The key objective of ‘Learn South Africa’ is to equip the travel trade with destination
knowledge that makes them competitive in their market, enhances their expertise and allows
them to sell memorable holidays of choice to Indian travellers,” she said. South Africa’s sunny
shores saw an increase in number of visitors from India in 2012 and are hoping to build on this
foundation through tourism campaigns, she said.
PUBLICATION DESABHIMANI
EDITION COCHIN
DATE JULY 24, 2013
HEADLINE MAJOR TOURISM PROGRAMMES FROM SOUTH AFRICA
PUBLICATION MADHYAMAM
EDITION COCHIN
DATE JULY 24, 2013
HEADLINE LEARN SOUTH AFRICA PROGRAMME CONCLUDES
PUBLICATION MANGALAM
EDITION COCHIN
DATE JULY 24, 2013
HEADLINE MAJOR TOURISM SCOPE WORLD CUP FOOTBALL
PUBLICATION THE TIMES OF INDIA
EDITION COCHIN
DATE JULY 24, 2013
HEADLINE S AFRICAN TOURISM CONDUCTS TRAINING PROGRAMME
PUBLICATION MALAYALA MANORAMA
EDITION COCHIN
DATE JULY 24, 2013
HEADLINE LEARN SOUTH AFRICA PROGRAMME
PUBLICATION NEW AGE
EDITION COCHIN
DATE JULY 25, 2013
HEADLINE SOUTH AFRICA TOURISM TRAINING MODULE COMPLETED
The legendary South African cricketer Jonty Rhodes is to be the face of South African
Tourism’s campaign aimed specifically at travellers from Kerala.
Beginning next January, Rhodes, one of the best fielders of the cricketing world, will
introduce travellers from Kerala to adventure, wildlife, food and nightlife in South Africa.
Rhodes is currently working as fielding coach of the Indian Premier League (IPL) team Mumbai
Indians.
Hanneli Slabber, country head, South African Tourism, said that the campaign to woo
travellers from Kerala using Rhodes is to be launched on January 1.
Slabber said 50% of the India tourists visiting South Africa were from the South.
“The market has responded very well, and we are hopeful the travel agents from
Thiruvananthapuram and Kochi will come up with tailor-made packages for the tourists,” she
added.
PUBLICATION TRAVELNEWSDIGEST.IN
EDITION COCHIN
DATE JULY 25, 2013
HEADLINE JONTY RHODES TO BE FACE OF SOUTH AFRICAN TOURISM IN KERALA
PUBLICATION MAALAI THAMILAGAM
EDITION CHENNAI
DATE JULY 25, 2013
HEADLINE TOURISM CAMP FROM SOUTH AFRICA
PUBLICATION MAALAI SUDAR
EDITION CHENNAI
DATE JULY 26, 2013
HEADLINE SOUTH AFRICAN TOURISM HOSTS LEARNING PROGRAM
PUBLICATION NEW INDIAN EXPRESS
EDITION CHENNAI
DATE JULY 25, 2013
HEADLINE INDIANS UP S AFRICAN TOURISM
PUBLICATION NUNGAI TIMES
EDITION CHENNAI
DATE JULY 25, 2013
HEADLINE LEARN SOUTH AFRICA PROGRAM BY SOUTH AFRICAN TOURISM
PUBLICATION LIBERTY TIMES
EDITION CHENNAI
DATE JULY 31, 2013
HEADLINE SOUTH AFRICAN TOURISM STARTS TRAINING SESSION
PUBLICATION THE TIMES OF INDIA
EDITION CHENNAI
DATE AUGUST 1 2013
HEADLINE RUPEE GAIN : SA AND DOWN UNDER BECKON INDIANS
PUBLICATION THE TIMES OF INDIA
EDITION CHENNAI
DATE AUGUST 2 3013
HEADLINE HOLIDAY DOWN UNDER OR SA AS RUPEE GAINS
South African Tourism commences “Learn South Africa” Training Programme in Chennai
South African Tourism conducted the fourth module of its popular classroom training session ‘Learn South Africa’ for frontline staff of travel agencies in Chennai today. The module kick started on July 8th in Mumbai and will travel to many more cities until July 31st, 2013. The interactive programme aims to intensify the destination awareness and understanding among the travel trade in India.
This year, Learn South Africa will be held across 15 cities including tier-II markets like Jaipur, Ludhiana, Trivandrum, Kochi, Coimbatore and Nagpur. This year’s ‘Learn South Africa’ is very differently structured in comparison to the past modules. South African Tourism has invited some key South African suppliers to take part in the training programme to facilitate a more collaborative and mutually beneficial learning environment.
There are several markets that the tourism board is unable to take its South African suppliers and products to during the annual roadshows. However, through this innovative approach to Learn South Africa, South African Tourism hopes to use the expertise of these suppliers to explain the varied products offerings of South Africa to Indian travellers.
Commenting on the new and revamped module of Learn South Africa, Ms. Hanneli Slabber, Country Manager, South African Tourism said, “The key objective of ‘Learn South Africa’ is to equip travel trade with destination knowledge that make them competitive in their market, enhances their expertise and allows them to sell memorable holidays of choice to the Indian travellers.
It also gives us an in-person engagement platform with our Indian travel trade partners, making the training module more effective, interesting and specific as it offers enhanced value and credibility to the relationship building process with Indian travel trade.” Year-on-
PUBLICATION CHENNAIPATRIKA.COM
EDITION http://www.chennaipatrika.com/post/2013/07/24/South-Africa-starts-
training-programme.aspx
DATE JULY 24, 2013
HEADLINE SOUTH AFRICA STARTS TRAINING PROGRAMME
year, South African Tourism has been revamping its online and offline training programmes to include learnings from previous years’ modules of ‘Learn South Africa’.
“Year-on-year basis feedback received from our trade partners, we have been revising the programme and content to make it more contextual to the changing requirements and holiday aspirations of Indian travellers.
This year, we have gone a step further and invited select South African suppliers to the training programme to give Indian travel trade an opportunity to clarify traveller queries and get information on specialized needs of the market straight from the people who they engage with to sell South Africa to Indian travellers” added Ms. Slabber.
South African Tourism has an on ongoing basis invested heavily in developing market research in key tourism source markets like India. The data and superior quality analysis offers the most updated information on Indian traveler trends, helps the tourism board understand opportunities and competitive threats from each market, thereby, helping them plan their growth strategy.
South African Tourism uses this research information to customize its travel trade training programmes to empower the agents with knowledge that helps them make profitable decisions. Registration for this programme is free and does not restrict the number of participants from each company.
Indian tourists have contributed largely towards the tremendous growth of South African
tourism in the last four years. “In 2009, the number of tourists were around 56,000 and in
2012 it has grown to nearly one lakh. Also, the earning from India has crossed more than a
billion South African Rand, which is more than what we earn from other countries,” said
Hanneli Slabber, Country Manager of South African Tourism. She credits the ‘Learn South
Africa’ training session for tour operators for boosting tourism.
She said that compared to other countries, the earnings from India have been huge. Based on
research done by the South African tourism industry, even within India, South Indians are
more keen to go for vacations than North Indians. “Learn South Africa has helped to make
everyone understand the culture of both the countries and it has also equipped the tourists to
know more about different places in South Africa other than Cape Town, which is the default
tourist spot for many,” she added.
This yearly training programme is conducted free of cost and does not restrict the number of
participants from each trade operating company. This year, the training programmes will be
held in 15 cities across India till July 31.
PUBLICATION NEWINDIANEXPRESS.COM
EDITION http://newindianexpress.com/cities/chennai/Indians-up-South-African-
tourism/2013/07/25/article1700105.ece
DATE JULY 25, 2013
HEADLINE INDIANS UP SOUTH AFRICAN TOURISM
South African Tourism commences “Learn South Africa” Training Programme in Chennai
South African Tourism conducted the fourth module of its popular classroom training session ‘Learn South Africa’ for frontline staff of travel agencies in Chennai today. The module kick started on July 8th in Mumbai and will travel to many more cities until July 31st, 2013. The interactive programme aims to intensify the destination awareness and understanding among the travel trade in India.
This year, Learn South Africa will be held across 15 cities including tier-II markets like Jaipur, Ludhiana, Trivandrum, Kochi, Coimbatore and Nagpur. This year’s ‘Learn South Africa’ is very differently structured in comparison to the past modules. South African Tourism has invited some key South African suppliers to take part in the training programme to facilitate a more collaborative and mutually beneficial learning environment.
There are several markets that the tourism board is unable to take its South African suppliers and products to during the annual roadshows. However, through this innovative approach to Learn South Africa, South African Tourism hopes to use the expertise of these suppliers to explain the varied products offerings of South Africa to Indian travellers.
PUBLICATION CHENNAIREADERS.COM
EDITION http://chennaireaders.com/South-African-tourism-conducts-learn-sa-
module-IV/2013/07/25/article1700105.ece
DATE JULY 25, 2013
HEADLINE SOUTH AFRICAN TOURISM CONDUCTS LEARN SA MODULE IV
International travel has become 20% more expensive after the rupee's 10% fall against the dollar since April, but it's not time to pack away your holiday plans just yet. A trip to the Table mountain in South Africa or a visit to the Opera House in Sydney would be cheaper by 5% to 7% on your wallet now, thanks to the rupee holding up against the South African rand and the Australian dollar.
The rupee is currently trading at 6.16 to the rand compared to 6.5 a year ago. "With the holiday season commencing in South Africa, packages are cheaper this year when compared to last year as the rupee is stronger than the rand. While airline costs continue to be dollar denominated, we have always been strong in providing value packages on land," Hanneli Slabber, country head, South African tourism said.
The tourism board is promoting water-based tourism in India this year which includes shark expeditions, whale and dolphin watching and turtle sighting. Around 1.06 lakh tourists from India visited South Africa last year and the tourism board anticipates a 20% growth from India this year.
Ditto Down Under. "The Australian dollar has seen not merely stability, but a drop ( 57.22 on April 12 to 55.19 as on date) and certainly a clear upside that we plan to leverage for the upcoming season," Madhavan Menon, managing director, Thomas Cook (India) said.
The company has already seen a 30% growth in its leisure segment to Australia from April to July this year. "With Air India's Australia launch and enticing inaugural fares, Australia is certainly trending on our traveller charts not just for families', but with the upcoming honeymoon segment too," added Menon.
Statistics from Tourism Australia reveal a 3.7% increase in tourist arrivals from India to 70,700 between January-May 2013 when compared to the same period last year. "During the first five months of the year, there has been a 14% increase in leisure arrivals (part of tourist arrivals) from India to Australia. The Tourism Forecasting Council predicts 1,75,000 arrivals from India to Australia during 2013-14," Nishant Kashikar, country manager, India, Tourism Australia.
PUBLICATION TIMESOFINDIA.COM
EDITION http://articles.timesofindia.indiatimes.com/2013-08-
01/chennai/40960622_1_tourist-arrivals-air-india-rupee
DATE AUGUST 1, 2013
HEADLINE RUPEE GAIN: SOUTH AFRICA AND DOWN UNDER BECKON INDIANS
That's not all. With a new addition to the royal family in Britain, it may be the right time to visit London too as the pound has shown stability against the rupee. The Great Britain pound has remained steady at 93.47 in June to 93 as on date.
South African Tourism conducted the fourth module of its popular classroom training session ‘Learn South Africa’ for frontline staff of travel agencies in Chennai today. The module kick started on July 8th in Mumbai and will travel to many more cities until July 31st, 2013. The interactive programme aims to intensify the destination awareness and understanding among the travel trade in India. This year, Learn South Africa will be held across 15 cities including tier-II markets like Jaipur, Ludhiana, Trivandrum, Kochi, Coimbatore and Nagpur.
This year’s ‘Learn South Africa’ is very differently structured in comparison to the past modules. South African Tourism has invited some key South African suppliers to take part in the training programme to facilitate a more collaborative and mutually beneficial learning environment. There are several markets that the tourism board is unable to take its South African suppliers and products to during the annual roadshows. However, through this innovative approach to Learn South Africa, South African Tourism hopes to use the expertise of these suppliers to explain the varied products offerings of South Africa to Indian travellers.
Commenting on the new and revamped module of Learn South Africa, Ms. Hanneli Slabber, Country Manager, South African Tourism said, “The key objective of ‘Learn South Africa’ is to equip travel trade with destination knowledge that make them competitive in their market, enhances their expertise and allows them to sell memorable holidays of choice to the Indian travellers. It also gives us an in-person engagement platform with our Indian travel trade partners, making the training module more effective, interesting and specific as it offers enhanced value and credibility to the relationship building process with Indian travel trade.”
Year-on-year, South African Tourism has been revamping its online and offline training programmes to include learnings from previous years’ modules of ‘Learn South Africa’.
“Year-on-year basis feedback received from our trade partners, we have been revising the programme and content to make it more contextual to the changing requirements and holiday aspirations of Indian travellers. This year, we have gone a step further and invited select South African suppliers to the training programme to give Indian travel trade an opportunity to clarify traveller queries and get information on specialized needs of the market straight
PUBLICATION CHENNAICITY.COM
EDITION http://www.chennaicity.com/content/south-african-tourism-commences-
%E2%80%9Clearn-south-africa%E2%80%9D-training-programme-chennai
DATE AUGUST 1, 2013
HEADLINE SOUTH AFRICAN TOURISM COMMENCES “LEARN SOUTH AFRICA”
TRAINING PROGRAMME IN CHENNAI
from the people who they engage with to sell South Africa to Indian travellers” added Ms. Slabber.
South African Tourism has an on ongoing basis invested heavily in developing market research in key tourism source markets like India. The data and superior quality analysis offers the most updated information on Indian traveler trends, helps the tourism board understand opportunities and competitive threats from each market, thereby, helping them plan their growth strategy. South African Tourism uses this research information to customize its travel trade training programmes to empower the agents with knowledge that helps them make profitable decisions.
Registration for this programme is free and does not restrict the number of participants from each company. Due to the limited availability of seats, travel professionals can register by writing to the board on [email protected] at the earliest.
PUBLICATION NEW INDIAN EXPRESS
EDITION COIMBATORE
DATE JULY 26, 2013
HEADLINE SOUTH AFRICA CALLING DENIZENS
PUBLICATION THE HINDU
EDITION COIMBATORE
DATE JULY 26, 2013
HEADLINE SOUTH AFRICA ATTRACTS COIMBATORE TOURISTS
Inflow of Indian tourists into South Africa registered a 10 per cent year-on-year growth in the
last five years, a top official from South African Tourism said today. In 2009, the number of
Indian tourists visiting South Africa stood at 57,000. It rose to 72,000 next year and touched
90,000 in 2011, Hanneli Slabber, Country Head, SAT, told reporters here.
The country recorded 1.06 lakh Indian tourists in 2012 and it is expected to increase by at
least 20 per cent this year, on account of various India-specific packages offered by
the Tourism Board, he added.
Slabber, who is here as part of SAT's "Learn South Africa" training programme for frontline
staff of travel agencies said, of the total Indian tourists, 50 per cent came on incentives such
as business trip from Mumbai and Delhi, while 30 per cent arrived on holiday and honeymoon
trips.
Of the holiday segment tourists, 70 per cent were from South India and that was why
the SAT was targeting cities in the region to further promote its tourism, she added.
PUBLICATION ECONOMICTIMES.COM
EDITION http://articles.economictimes.indiatimes.com/2013-07-
25/news/40795239_1_indian-tourists-hanneli-slabber-tourism-board
DATE JULY 26, 2013
HEADLINE 10 PER CENT YEAR ON YEAR RISE IN INDIAN TOURISTS VISITING SA
Indian tourist footfalls to South Africa registered a 10 per cent year-on-year growth in the last
five years, South African Tourism (SAT) has said. The earnings from Indian tourists have
crossed the one billion South African Rand mark, Hanneli Slabber, Country Head, SAT, said,
adding that the amount is “more than" what they "earn from other countries".
In 2009, the number of Indian tourists visiting South Africa stood at 57,000. It rose to 72,000
next year and touched 90,000 in 2011, Slabber told reporters in Coimbatore. The country
recorded 1.06 lakh Indian tourists in 2012 and it is expected to increase by at least 20 per
cent this year, on account of various India-specific packages offered by the Tourism Board,
she added. Slabber was speaking on the sidelines of the Learn South Africa training
programme for frontline staff of travel agencies. She said that of the total Indian tourists, 50
per cent came on incentives such as business trip from Mumbai and Delhi, while 30 per cent
arrived on holiday and honeymoon trips.
Of the holiday segment tourists, 70 per cent were from South India.
She said that compared to other countries, the earnings from India have been huge. Based on
research done by the South African tourism industry, even within India, South Indians are
more keen to go for vacations than North Indians.
“Learn South Africa has helped to make everyone understand the culture of both the
countries and it has also equipped the tourists to know more about different places in South
Africa other than Cape Town, which is the default tourist spot for many,” she said.
This yearly training programme is conducted free of cost and does not restrict the number of
participants from each trade operating company. This year, the training programmes will be
held in 15 cities across India till July 31.
PUBLICATION INDIATOURISMREVIEW.COM
EDITION http://www.indiatourismreview.com/news/indian-tourists-sa-earnings-
cross-1-billion-sa-rand-mark/14031
DATE JULY 26, 2013
HEADLINE 10 PER CENT YEAR ON YEAR RISE IN INDIAN TOURISTS VISITING SA
PUBLICATION PRAJAVANI
EDITION BANGALORE
DATE JULY 30, 2013
HEADLINE SOUTH AFRICA TOURISM COMENCES LEARN SOUTH AFRICA
South African tourism, which has revamped its approach to reach out to more tourists,
particularly Indian travellers, promises to be adventurous like never before.
The City got a glimpse of South African tourism, as part of ‘Learn South Africa’, a session for
travel agents which was held recently.
Country head of South African Tourism, Hanneli Slabber, says, “The key objective of ‘Learn
South Africa’ is to equip travel trade with destination knowledge. This does not only make
agents competitive, but enhances their expertise and allows them to sell memorable holidays
to Indian travellers.” In a bid to attract more tourists, the tourism board has roped in former cricketer Jonty Rhodes as the brand ambassador.
Slabber says, “South Africa gets about 1.06 lakh tourists from India and 50 per cent of them
are from the South. We would like to push holiday tourism because it creates more jobs for
people in South Africa and it is a huge market.”
‘Tourism generates more revenue than gold trade,” she adds. About what the country offers
to Indian travellers, she says, “We concentrate on creating region-specific holidays to people.
For instance, tourists coming from two cities — Goa and Andhra Pradesh — may not prefer to
do the same kind of activities. We create holiday packages to suit their needs and interests.
However, our three biggest cities — Johannesburg, Durban and Cape Town — attract the
maximum number of tourists from all regions.”
Water sports, which is another major hit among tourists, is popular too. Twenty-seven South
African beaches have received Blue Flag, an internationally recognised programme to award
the best beaches in the world. Not just adventure and water sports, safari, including
veterinary safari and hot air balloon safari, never fail to impress kids, she says.
PUBLICATION DECCANHERALD.COM
LINK http://www.deccanherald.com/content/348052/set-adventure-
tourism.html
DATE JULY 31, 2013
HEADLINE SET FOR ADVENTURE TOURISM
“Open jeep safari is fun, but veterinary safari is exciting as it gives
tourists an opportunity to spend time closely with animals,” she
adds. The restaurants too are not behind in keeping up with the
needs of their customers, specifically tourists.
“Some of the Indian tourists prefer only Indian cuisine. Hence we offer South Indian, North
Indian and South African-Indian cuisines in our 300 Indian restaurants. Apart from tourists, the
country also houses a huge number of Indian population,” she says.
PUBLICATION ANDHRA PRABHA
EDITION HYDERABAD
DATE JULY 28, 2013
HEADLINE SOUTH AFRICA BECKONS INDIAN TOURISTS
PUBLICATION EENADU
EDITION HYDERABAD
DATE JULY 28, 2013
HEADLINE SOUTH AFRICA BECKONS INDIAN TOURISTS
PUBLICATION NAMASTE TELANGANA
EDITION HYDERABAD
DATE JULY 28, 2013
HEADLINE SOUTH AFRICAN TOURISM TRAINS TRAVEL AGENTS
PUBLICATION SAKSHI
EDITION HYDERABAD
DATE JULY 28, 2013
HEADLINE SOUTH AFRICA INCREASINGLY ON INDIAN TOURISTS
PUBLICATION SURYA
EDITION HYDERABAD
DATE JULY 28, 2013
HEADLINE INNOVATIVE PACKAGES IN TOURISM INDUSTRY
PUBLICATION HINDU
EDITION HYDERABAD
DATE JULY 28, 2013
HEADLINE SOUTH AFRICA BECKONS INDIAN TOURISTS
PUBLICATION PRAJASHAKTI
EDITION HYDERABAD
DATE JULY 28, 2013
HEADLINE INCREASE IN TOURISTS FROM INDIA TO SOUTH AFRICA
PUBLICATION HYBIZTV.IN
LINK http://www.hybiz.tv/Hanneli-Slabber---South-African-Tourism/176035
DATE JULY 26, 2013
HEADLINE HANNELI SLABBER, SOUTH AFRICAN TOURISM
South African Tourism conducted the fourth module of its popular classroom training session
‘Learn South Africa’ for frontline staff of travel agencies in Bangalore today. The module kick
started on July 8th in Mumbai and will travel to many more cities until July 31st, 2013. The
interactive programme aims to intensify the destination awareness and understanding among
the travel trade in India. This year, Learn South Africa will be held across 15 cities including
tier-II markets like Jaipur, Ludhiana, Trivandrum, Kochi, Coimbatore and Nagpur.
This year’s ‘Learn South Africa’ is very differently structured in comparison to the past
modules. South African Tourism has invited some key South African suppliers to take part in
the training programme to facilitate a more collaborative and mutually beneficial learning
environment. There are several markets that the tourism board is unable to take its South
African suppliers and products to during the annual roadshows. However, through this
innovative approach to Learn South Africa, South African Tourism hopes to use the expertise
of these suppliers to explain the varied products offerings of South Africa to Indian travellers.
Commenting on the new and revamped module of Learn South Africa, Ms. Hanneli Slabber,
Country Manager, South African Tourism said, “The key objective of ‘Learn South Africa’ is to
equip travel trade with destination knowledge that make them competitive in their market,
enhances their expertise and allows them to sell memorable holidays of choice to the Indian
travellers. It also gives us an in-person engagement platform with our Indian travel trade
partners, making the training module more effective, interesting and specific as it offers
enhanced value and credibility to the relationship building process with Indian travel trade.”
Year-on-year, South African Tourism has been revamping its online and offline training
programmes to include learnings from previous years’ modules of ‘Learn South Africa’.
PUBLICATION PRESSRELEASEWATCH.BLOGSPOT
LINK http://pressreleasewatch.blogspot.in/2013/07/south-african-tourism-
commences-learn.html
DATE JULY 28, 2013
HEADLINE SOUTH AFRICAN TOURISM COMMENCES “LEARN SOUTH AFRICA”
TRAINING PROGRAMME
“Year-on-year basis feedback received from our trade partners, we have been revising the
programme and content to make it more contextual to the changing requirements and holiday
aspirations of Indian travellers. This year, we have gone a step further and invited select
South African suppliers to the training programme to give Indian travel trade an opportunity
to clarify traveller queries and get information on specialized needs of the market straight
from the people who they engage with to sell South Africa to Indian travellers” added Ms.
Slabber.
South African Tourism has an on ongoing basis invested heavily in developing market research
in key tourism source markets like India. The data and superior quality analysis offers the
most updated information on Indian traveler trends, helps the tourism board understand
opportunities and competitive threats from each market, thereby, helping them plan their
growth strategy. South African Tourism uses this research information to customize its travel
trade training programmes to empower the agents with knowledge that helps them make
profitable decisions.
PUBLICATION BHARAT DIARY
EDITION PUNE
DATE JULY 31, 2013
HEADLINE ‘LEARN SOUTH AFRICA’ FROM SOUTH AFRICAN TOURISM
PUBLICATION NAVBHARAT
EDITION PUNE
DATE JULY 30, 2013
HEADLINE ‘LEARN SOUTH AFRICA’ FROM SOUTH AFRICAN TOURISM
PUBLICATION SAKAL TIMES
EDITION PUNE
DATE JULY 31, 2013
HEADLINE SOUTH AFRICA ONE OF THE MOST SOUGHT AFTER TOURIST
DESTINATIONS FOR INDIANS
PUBLICATION SANJSAMACHAR
EDITION PUNE
DATE JULY 31, 2013
HEADLINE SOUTH AFRICA ONE OF THE MOST SOUGHT AFTER TOURIST
DESTINATIONS FOR INDIANS
Hanneli Slabber, country head, South African Tourism, further added that "While the rupee
has weakened vis-a-vis the dollar, it has actually strengthened vis-a-vis the South African
Rand. The rand is around Rs 5.9 now, it was above Rs 6.5 last year. This means Indian
travelers would have more dispensable cash when visiting South Africa."
Around 106,000 Indians visited South Africa during 2012, up 17 per cent from 90,000 in 2011.
It is still a very small portion of the overall in-bound traffic to the country, which is around 10
million.
PUBLICATION NRIPRESS.COM
LINK http://nripress.com/2013/07/29/significant-increase-of-indian-tourists-in-
south-africa/
DATE JULY 30, 2013
HEADLINE SIGNIFICANT INCREASE OF INDIAN TOURISTS IN SOUTH AFRICA
PUBLICATION DIVYAMARATHI.BHASKAR.COM
LINK http://divyamarathi.bhaskar.com/article/BUS-indian-tourist-give-
preference-to-south-africa-for-tour-4333671-NOR.html
DATE JULY 30, 2013
HEADLINE INDIAN TOURIST GIVE PREFERENCE TO SOUTH AFRICA
PUBLICATION DAINIK BHASKAR
EDITION NAGPUR
DATE AUGUST 1, 2013
HEADLINE SOUTH AFRICAN TOURISM’S LEARN SOUTH AFRICA PROGRAMME
PUBLICATION LOKSATTA
EDITION NAGPUR
DATE AUGUST 1, 2013
HEADLINE SOUTH AFRICAN TOURS AVAILABLE IN NAGPUR
PUBLICATION LOKSHAHI WARTA
EDITION NAGPUR
DATE AUGUST 1, 2013
HEADLINE LEARN SOUTH AFRICAN PROGRAMME
PUBLICATION MAHARASHTRA TIMES
EDITION NAGPUR
DATE AUGUST 1, 2013
HEADLINE SOUTH AFRICA CALLS OUT TO PEOPLE IN NAGPUR
PUBLICATION TARUN BHARAT
EDITION NAGPUR
DATE AUGUST 5, 2013
HEADLINE LETS GO FOR A SAFARI TO SOUTH AFRICA
PUBLICATION DESHONATI
EDITION NAGPUR
DATE AUGUST 5, 2013
HEADLINE LETS GO FOR A SAFARI TO SOUTH AFRICA
PUBLICATION NAVBHARAT
EDITION NAGPUR
DATE AUGUST 6, 2013
HEADLINE CAPE TOWN AND KOGARAH NATIONAL PARK ARE 1ST CHOICES
PUBLICATION HITAVADA
EDITION NAGPUR
DATE AUGUST 8, 2013
HEADLINE SOUTH AFRICA TOURISM PROGRAMME FOR TRAVEL AGENTS
PUBLICATION VISHWADARPAN
EDITION NAGPUR
DATE JULY 30, 2013
HEADLINE SOUTH AFRICA IS THE PREFFERED DESTINATION BY INDIANS